SolarWinds® Organic Growth Opportunities

Create a definitive resource for every common IT error and Windows Event ID. Each page will detail the cause, impact, and a step-by-step fix, positioning SolarWinds tools as the proactive solution.

Example Keywords

• "Event ID 10016 fix"
• "Windows Server error 0x800706be"
• "SQL error 18456 monitoring"
• "SNMP error no response solving"

Rationale

IT professionals constantly search for solutions to specific error codes, representing a massive, high-intent traffic source. Providing clear, actionable guides builds immediate trust and funnels users toward monitoring and remediation tools.

Topical Authority

SolarWinds Service Desk, Log Analyzer, and SEM products inherently deal with these errors, giving the company natural authority. The domain already ranks for glossary terms, but this play operationalizes that knowledge for problem-solving.

Internal Data Sources

Anonymized Service Desk ticket corpus, SuccessCenter knowledge base articles, Log Analyzer rule library, and customer telemetry on the most frequent alerts.

Estimated Number of Pages

7,000+

Publish rapid-response briefs for every new CVE and critical patch. Pages will detail the vulnerability, affected systems, and provide downloadable SolarWinds scripts for immediate detection and remediation.

Example Keywords

• "CVE-2025-10234 detection script"
• "KB5034441 deployment checklist"
• "zero-day patch monitoring guide"
• "windows cumulative update issues"

Rationale

Security vulnerabilities create urgent, high-volume search traffic from professionals needing immediate solutions. Offering not just information but actionable detection/patching scripts tied to SolarWinds products captures high-intent users at their moment of need.

Topical Authority

SolarWinds Patch Manager and Security Event Manager (SEM) are built for this exact purpose. This play transforms internal threat intelligence and patching capabilities into a public-facing authority signal.

Internal Data Sources

Patch Manager catalog, SEM threat feed mappings, and anonymized historical patch success/failure telemetry.

Estimated Number of Pages

8,000+

Build an encyclopedia for every database wait event and anti-pattern. Each page will provide real-world wait-time benchmarks from DPA and offer optimized query templates.

Example Keywords

• "LCK_M_IX high wait fixes"
• "DB file sequential read tuning oracle"
• "postgres LWLock: buffer mapping"
• "optimize bitmap heap scan"

Rationale

Database administrators (DBAs) search for highly specific wait types to solve performance bottlenecks. Offering unique, data-backed benchmarks and solutions establishes SolarWinds as the definitive expert, directly promoting the Database Performance Analyzer (DPA).

Topical Authority

SolarWinds DPA is a market leader that aggregates billions of wait events. This play externalizes that proprietary knowledge, creating a content moat that competitors cannot replicate.

Internal Data Sources

DPA wait-event histogram warehouse, execution-plan pattern classifier, and customer-submitted fix snippets (opt-in).

Estimated Number of Pages

2,000+

Create a live atlas of network performance between major cloud provider regions (e.g., AWS us-east-1 to Azure eastus2). Each page will show 90-day latency, packet loss, and uptime stats, powered by Pingdom data.

Example Keywords

• "us-east-1 to europe-west-4 latency"
• "azure to gcp inter-region RTT"
• "cloud region uptime comparison 2025"
• "aws vs azure network performance"

Rationale

As businesses adopt multi-cloud strategies, inter-region performance becomes a critical, yet opaque, factor. Publishing this unique, objective data positions SolarWinds as an indispensable authority and generates awareness for its observability and monitoring products.

Topical Authority

This play leverages the unique, proprietary global telemetry from SolarWinds Pingdom and NetPath products. It creates entirely new topical authority in the cloud networking space where competitors like Datadog have no equivalent public data.

Internal Data Sources

Pingdom POP telemetry feed, NetPath baseline measurements, and anonymized customer uptime statistics.

Estimated Number of Pages

1,300+

Systematically create detailed comparison pages for "SolarWinds vs [Competitor]" and "[Competitor] alternatives". These pages will target bottom-of-funnel users with feature grids, pricing insights, and migration guides.

Example Keywords

• "SolarWinds vs OpsRamp"
• "Nagios alternative for enterprise"
• "Freshservice vs SolarWinds Service Desk"
• "Redgate SQL Monitor alternative"

Rationale

Searches for alternatives and direct comparisons represent the highest commercial intent. Capturing this traffic directly intercepts users in the final stages of their buying journey, increasing trial sign-ups and displacing competitors.

Topical Authority

SolarWinds has deep knowledge of the competitive landscape from its product management and sales teams. The domain's high authority (AS 56) ensures these high-value pages can rank against competitors' own marketing content.

Internal Data Sources

Product management feature matrices, public pricing sheets, anonymized customer win-loss notes, and analyst reports (Gartner, Forrester).

Estimated Number of Pages

800+

Improvements Summary

Revise and expand IT glossary pages targeting high-volume, low-traffic keywords to improve rankings and capture featured snippets. Implement structured on-page enhancements, internal linking, and new content to drive more qualified traffic and conversions.

Improvements Details

Update glossary articles for terms like 'database query', 'what is syslog', and 'bandwidth in networking' with clear definitions, FAQ schema, diagrams, and product CTAs. Use a consistent title and H1 format, add internal links to related glossary and product pages, and create new supporting articles such as 'Throughput vs Bandwidth' and 'CPU Utilization Formula'. Refresh meta descriptions, add last-updated dates, optimize media, and syndicate updates for backlinks.

Improvements Rationale

Targeting striking distance keywords with improved content structure and internal authority flow will help SolarWinds outperform lower-authority competitors and win featured snippets. These changes are expected to increase non-brand traffic, improve CTR, and drive more users to core product pages, strengthening topical authority and supporting commercial growth.