Soldo Organic Growth Opportunities

Create a definitive resource detailing Soldo card acceptance for thousands of global merchants. This play answers bottom-funnel user questions about whether a specific payment will succeed, building trust and capturing high-intent traffic.

Example Keywords

• “does Facebook Ads accept prepaid debit cards UK”
• “pay AWS with virtual card EU”
• “is Ryanair compatible with prepaid Mastercard”
• “best card to pay Google Cloud Europe”

Rationale

Purchase-execution questions are bottom-funnel; users are literally trying to pay a merchant right now. By providing definitive answers based on real transaction data, Soldo can capture users at the most critical point of their journey and demonstrate the reliability of its cards.

Topical Authority

This play establishes Soldo as the authority on B2B payment processing and card acceptance. It leverages proprietary BIN-level data to confirm success rates and MCC codes, creating a resource no competitor can easily replicate and proving deep domain expertise.

Internal Data Sources

Use authorisation and decline logs mapped to merchant IDs to provide real-world success rates. Incorporate anonymized support-ticket excerpts to address known merchant-specific payment issues and provide helpful tips.

Estimated Number of Pages

1,000–1,200 (Covering the top 500 global B2B merchants across multiple geographic regions)

Launch an index of corporate spend benchmarks, broken down by industry, country, and expense category. This establishes Soldo as the 'Nielsen of corporate spend' and attracts strategic, high-value traffic from finance leaders.

Example Keywords

• “average SaaS spend per employee UK”
• “marketing spend benchmark manufacturing Germany 2024”
• “travel expense benchmark nonprofits France”
• “average T&E spend for tech companies”

Rationale

Finance leaders constantly seek data to benchmark their own spending against peers, justifying budgets and identifying optimization opportunities. By providing this data, Soldo captures a high-value audience and positions itself as a strategic partner, not just a card provider.

Topical Authority

This play creates unparalleled topical authority in spend management. It is built on fully-anonymised, proprietary transaction data that no competitor can replicate, making the content highly defensible, linkable, and authoritative.

Internal Data Sources

Use aggregated monthly card transactions tagged by merchant category and region. Combine this with anonymized finance-team survey data (collected during onboarding) on planned vs. actual budgets to add further depth.

Estimated Number of Pages

600–700 (Covering 30 industries across 20 countries for key expense categories)

Build a comprehensive matrix of pages targeting specific use cases for virtual and disposable cards across different countries. This strategy captures long-tail, high-intent search queries from users looking for solutions to specific payment challenges.

Example Keywords

• “virtual card for Facebook ads Germany”
• “disposable debit card for online purchases France”
• “instant virtual corporate card US startups”
• “secure card for employee software subscriptions”

Rationale

Soldo has a minor ranking for a generic virtual card term, but there is a massive untapped opportunity in specific scenarios where buyers have a clear problem to solve. This play expands intent across geography and use case, mirroring successful playbooks from industry leaders like Stripe and Revolut.

Topical Authority

This play solidifies Soldo's authority in the virtual card space. It moves beyond generic pages to demonstrate deep expertise in how virtual cards solve real-world business problems, from managing ad spend to securing online subscriptions and empowering remote teams.

Internal Data Sources

Leverage real approval time benchmarks from issuance logs to back up claims of 'instant' cards. Use fraud-loss statistics comparing virtual vs. physical cards to add unique, data-backed value and prove security benefits.

Estimated Number of Pages

600–800 (Covering 30 countries and 20+ high-intent use cases)

Develop an exhaustive library of guides on expense rules, per diems, and VAT compliance for every major business market. This play targets evergreen, high-stakes search queries from finance teams, positioning Soldo as an indispensable compliance resource.

Example Keywords

• “Germany meal allowance 2024”
• “Italy deductible entertainment expenses”
• “Spain VAT reclaim on fuel receipts”
• “UK employee mileage reimbursement rules”

Rationale

Compliance questions are a constant pain point for finance teams, and searches are high-intent and evergreen. While Soldo has a small win on a UK term, there is a huge whitespace for structured, authoritative content across Europe and beyond that will attract their core audience.

Topical Authority

This play establishes Soldo as a global authority on expense compliance. By creating detailed, country-specific guides, Soldo demonstrates expertise that goes beyond its product, building trust and authority with its target audience of finance professionals.

Internal Data Sources

Use regulatory summaries and best-practice guides compiled by Soldo’s internal legal and compliance teams. Incorporate aggregated usage data showing average VAT reclaim percentages by country to add a unique data angle.

Estimated Number of Pages

450–500 (Covering 40+ countries and 10+ common compliance sub-topics)

Create dedicated landing pages detailing how Soldo's spend management solution is tailored for specific industries. This is a classic, effective pSEO strategy to capture high-value commercial traffic from various business verticals.

Example Keywords

• “spend management software for construction companies”
• “marketing agency expense management tool”
• “non-profit prepaid debit cards”
• “corporate card for film production”

Rationale

Soldo already ranks for generic terms like 'petty cash,' but has almost zero coverage for industry-specific queries where competitors are winning traffic. Building these industry pages is a natural extension that deepens topical breadth and targets higher-intent buyers looking for a solution that understands their world.

Topical Authority

This play demonstrates that Soldo understands the unique spending challenges of different industries. It builds on existing authority in 'prepaid cards' and extends it into lucrative commercial verticals, proving the product's versatility and relevance.

Internal Data Sources

Incorporate anonymised spend-category data showing typical expense patterns by industry (e.g., fuel for logistics, SaaS for tech). Weave in case-study quotes and ROI metrics from current customers in each sector to provide social proof.

Estimated Number of Pages

300–400 (Covering the largest European and North American industries plus niche verticals)

Improvements Summary

Consolidate scattered 'prepaid business card' pages into a single authoritative pillar, optimize on-page elements, and expand supporting content. Streamline internal linking, address technical SEO, and target high-value keywords to improve rankings and traffic.

Improvements Details

Merge duplicate UK/EU pages into one main /prepaid-business-cards/ URL, focusing on keywords like 'prepaid business cards', 'for employees', and 'UK'. Expand the pillar page to 2,200–2,500 words with comparison tables, FAQs, schema, and a demo video. Launch new blog posts targeting long-tail queries, add an interactive calculator, and build at least 12 internal links from high-authority pages. Address technical issues such as LCP, canonical tags, hreflang, and add 5–7 relevant backlinks.

Improvements Rationale

Current pages split authority and confuse search intent, resulting in low rankings despite strong search volume and moderate competition. Consolidating content and optimizing for target keywords will help the site capture more traffic and improve its position for valuable commercial terms. Technical and structural improvements will support better user experience, higher click-through rates, and increased topical authority across related keyword groups.