Sorare Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 26k monthly organic visits from 28k ranking keywords, with strong brand recognition (38% of traffic from "sorare" variants)
- Homepage dominates traffic (43% of visits), followed by sports-specific pages (MLB, NBA, DNP help page)
- Strong domain authority score of 62 backed by 10k referring domains shows established market presence
Growth Opportunity
- Significant untapped potential in sports statistics keywords (e.g. "barcelona standings" with 90k monthly searches)
- Low competition scores on high-volume collectible terms ("football cards" 33k searches) indicate expansion opportunity
- International market potential shown by strong performance of non-English language variants (/es/, /de/, /fr/ pages)
Assessment
Current performance shows solid foundation in sports gaming and collectibles niche, but captures only fraction of available search demand. Data suggests systematic opportunity to expand content across team statistics, player profiles, and game explanations. AirOps-powered scaling could help capture significant portion of the 175k+ monthly searches across identified high-value keywords.
Competition at a Glance
Analysis of the competitive landscape shows Sorare.com currently generates 25,817 monthly organic visits from 27,569 ranking keywords, operating in a market with significant search interest across sports statistics, player cards, and team standings.
The data reveals strong search demand in both traditional sports content and digital collectibles, with high-value keywords showing monthly search volumes ranging from 9,900 to 135,000. Notable areas include sports statistics queries (like "scottie barnes stats") and team standings information (such as "barcelona standings"), demonstrating substantial user interest in real-time sports data.
The competitive landscape shows particular strength in sports collectible-related terms, with keywords like "football cards" and "basketball cards" showing high commercial intent (CPCs of $0.81-0.97). These categories represent significant market opportunity, especially given the low competition scores (0.00) for many high-volume keywords in the sports and gaming space.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Generate comprehensive comparison pages between any two players across football, basketball, and baseball, leveraging Sorare's unique performance data and fantasy metrics. This scalable approach creates hundreds of thousands of valuable comparison pages that serve both fantasy players and sports fans.
Example Keywords
- 'Timothy Weah vs Ricardo Pepi comparison'
- 'Granit Xhaka vs Benjamin Pavard stats'
- 'Adama Traore vs Enner Valencia head to head'
- 'Player A vs Player B fantasy value'
Rationale
Fantasy sports players and fans frequently search for player comparisons to make informed decisions. With over 500,000 possible player combinations, this strategy targets high-intent users while leveraging Sorare's unique data.
Topical Authority
Sorare's extensive player database and fantasy sports focus provides unique authority for detailed player comparisons.
Internal Data Sources
Leverage proprietary fantasy point calculations, player performance metrics, and historical card trading data.
Estimated Number of Pages
500,000+ (Based on player combination possibilities)
Create detailed prediction pages for player performance in upcoming matches, including expected fantasy points and key matchup analysis. These pages combine historical data with current form to provide valuable insights for fantasy players.
Example Keywords
- 'Cade Cowell next game prediction'
- 'Facundo Pellistri expected fantasy points'
- 'Player Name upcoming match forecast'
- 'Fantasy projection Player Name vs Team'
Rationale
Fantasy players actively seek performance predictions before each match. This strategy creates thousands of highly targeted pages that attract users making lineup decisions.
Topical Authority
As a fantasy sports platform with extensive performance data, Sorare has unique authority in providing performance projections.
Internal Data Sources
Utilize historical performance data, matchup statistics, and proprietary fantasy scoring algorithms.
Estimated Number of Pages
10,000+ per week (One for each active player)
Generate detailed analysis pages for upcoming team matchups across all supported leagues, including historical head-to-head records, player matchups, and fantasy implications. Each page provides deep insights for fans and fantasy players.
Example Keywords
- 'Inter Miami vs Columbus Crew prediction'
- 'Benfica vs Porto head to head stats'
- 'Team A vs Team B historical results'
- 'Match preview Team vs Team fantasy impact'
Rationale
Match previews and analysis attract both casual fans and fantasy players. Creating comprehensive matchup pages serves multiple user intents while leveraging Sorare's unique data.
Topical Authority
Sorare's fantasy sports focus and extensive match data provides authority for detailed matchup analysis.
Internal Data Sources
Use historical match data, team performance metrics, and fantasy point trends.
Estimated Number of Pages
5,000+ per season (Coverage of all matches in supported leagues)
Create comprehensive career journey pages for each player, including detailed transfer history, career milestones, and performance evolution. These pages serve as definitive resources for understanding player development and career trajectories.
Example Keywords
- 'Denis Bouanga career timeline'
- 'Andreas Christensen transfer history'
- 'Julian Quiñones career journey'
- 'Player Name club history'
Rationale
Sports fans frequently search for detailed player histories and career information. This strategy creates authoritative content while leveraging Sorare's player database.
Topical Authority
Sorare's focus on player cards and historical data provides natural authority for career-focused content.
Internal Data Sources
Utilize player database, historical performance metrics, and card trading history.
Estimated Number of Pages
3,000+ (One for each player in the database)
Generate comprehensive ranking pages for players by position, league, and specific performance metrics. These pages update regularly to reflect current form and provide valuable insights for fantasy players and fans.
Example Keywords
- 'Best midfielders in La Liga'
- 'Top defenders Bundesliga rankings'
- 'Leading scorers in MLS current'
- 'Position rankings by league'
Rationale
Rankings pages attract both casual fans and fantasy players looking to make informed decisions. This strategy creates highly targeted content that serves multiple user intents.
Topical Authority
Sorare's extensive performance data and fantasy focus provides unique authority for player rankings.
Internal Data Sources
Use performance metrics, fantasy point calculations, and historical data.
Estimated Number of Pages
2,000+ (Covering all positions across leagues)
Improvements Summary
Optimize player profile pages by targeting specific keywords related to age, jersey numbers, and current teams. Enhance on-page elements, content structure, and technical SEO to improve search rankings and user engagement.
Improvements Details
Focus on keywords like 'Arda Guler age' and 'Pirlo shirt number' to capture search intent. Update profiles with accurate player information, optimize title tags and meta descriptions, and implement structured data. Improve internal linking and add engaging content like player comparisons and transfer news.
Improvements Rationale
These improvements aim to capture untapped search traffic by aligning content with user search intent and low-competition keywords. By enhancing content quality and technical SEO, the strategy seeks to improve search visibility, increase organic traffic, and strengthen user engagement.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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