Spendesk Organic Growth Opportunities

Create a comprehensive library of pages detailing the average cost and usage benchmarks for popular SaaS tools. This play leverages Spendesk’s unique transaction data to provide unparalleled, real-world insights that are highly valuable to budget holders.

Example Keywords

• “salesforce average cost per user”
• “slack pricing for 200 employees”
• “zoom enterprise license cost uk”
• “google workspace benchmark spend”

Rationale

Buyers researching SaaS costs are mid-funnel, budget-holding, and actively looking for sanity checks. Current search results are dominated by unreliable forum threads and outdated posts; providing a data-backed resource establishes Spendesk as the authority on SaaS spend and captures high-intent traffic.

Topical Authority

Spendesk processes over €12 billion in transactions, many of which are for SaaS. This gives them a proprietary data moat and unparalleled authority to speak on real-world software costs, a topic no competitor can easily replicate.

Internal Data Sources

Utilize aggregated and anonymized Spendesk card transaction data to surface median monthly spend, average seats per company, churn rates, and payment cadences for hundreds of SaaS vendors. This data can be sourced from nightly BI exports into the AirOps Knowledge Base.

Estimated Number of Pages

2,000

Develop a global resource center of dedicated landing pages for per-diem and mileage reimbursement rates for every country and tax year. This play targets high-intent finance teams who need accurate statutory numbers for reimbursing employees.

Example Keywords

• “per diem rates 2025 italy”
• “2024 mileage reimbursement canada”
• “daily subsistence allowance singapore 2025”
• “german per diem rates for business travel”

Rationale

Finance and HR teams search for these rates every year, representing a recurring, high-intent query. Most current search results point to difficult-to-navigate government PDFs, creating an opportunity for Spendesk to provide a superior, content-rich user experience and capture this traffic.

Topical Authority

Spendesk already demonstrates topical resonance by ranking for “per diem rates germany.” Expanding this success globally is a natural extension of their authority in travel and expense management, a core use case for their platform.

Internal Data Sources

Enrich publicly available government rate tables by incorporating Spendesk’s anonymized card data to show real average meal and hotel costs by country. Leverage the internal Help Center knowledge base for information on receipt rules per jurisdiction to add unique value.

Estimated Number of Pages

2,600

Build a comprehensive calendar of key finance, tax, and accounting deadlines for every country, updated for rolling fiscal years. This utility play attracts a recurring audience of finance professionals seeking to avoid penalties and manage their compliance workflows.

Example Keywords

• “vat return deadlines uk 2025”
• “1099 filing deadline 2025”
• “corporation tax payment dates ireland 2024”
• “fiscal deadlines france”

Rationale

Tax and compliance deadlines are a constant source of anxiety for finance teams, driving recurring, time-sensitive search traffic. By creating an easy-to-use, centralized resource, Spendesk can capture this audience and establish itself as an indispensable tool for financial planning and compliance.

Topical Authority

This play is a logical expansion of Spendesk’s existing success with content like the “year-end accounting checklist.” It reinforces their brand as an authority on the full lifecycle of financial operations and compliance, not just spend.

Internal Data Sources

Use internal compliance calendars and leverage in-product notification templates (e.g., “Upload receipts 5 days before VAT run”) to create actionable checklists. AirOps can also auto-generate iCal links for users to subscribe to relevant deadline reminders.

Estimated Number of Pages

1,440

Create a directory detailing the standard payment terms, typical early-pay discounts, and surcharge rules for hundreds of high-spend vendors. This play targets bottom-of-funnel procurement and finance leaders at the exact moment they are negotiating contracts.

Example Keywords

• “aws payment terms”
• “adobe net 30 or 60”
• “hubspot early payment discount”
• “oracle payment terms and conditions”

Rationale

Understanding a vendor's payment flexibility is a critical, high-value piece of information for controllers and procurement teams. Current search results are barren, offering a massive opportunity to capture this extremely high-intent traffic with unique, proprietary data that no competitor can offer.

Topical Authority

Spendesk’s invoice management product uses OCR to capture due dates and discount fields from millions of invoices. This provides an unrivaled, real-world dataset, giving Spendesk ultimate authority to publish what vendors' terms are in practice, not just in theory.Internal Data Sources

Utilize aggregated invoice metadata to reveal the median Days Payable Outstanding (DPO) per vendor. AI-extracted snippets of early-payment discount wording from real invoices can be used to provide concrete examples and add unmatched value.

Estimated Number of Pages

1,200

Develop a large-scale library of job descriptions, KPI templates, and interview kits for every major finance role, tailored to specific industries. This strategy targets finance leaders at a key buying trigger: when they are growing their team and re-evaluating their tools and processes.

Example Keywords

• “treasury analyst job description”
• “staff accountant kpis”
• “finance operations manager interview questions”
• “controller job description saas”

Rationale

Hiring is a primary catalyst for process and software changes. By providing valuable resources that help finance leaders build their teams, Spendesk can intercept them at this critical moment and introduce its spend management solution as a way to scale their new team's effectiveness.

Topical Authority

Spendesk already ranks for role-based keywords like “vp finance” and “office manager skills,” proving they have topical traction in this area. This play scales that proven success across the entire finance department org chart, cementing their authority as a resource for finance leaders.

Internal Data Sources

Leverage anonymized salary benchmark and org chart survey data from the CFO Connect community. Incorporate aggregated platform usage patterns to suggest data-backed KPIs, such as “achieve a 5-day month-end close, as seen with typical Spendesk users.”

Estimated Number ofPages

1,000

Improvements Summary

Revise and expand budgeting-related articles to target high-volume keywords, fill content gaps, and improve internal linking. Add new pillar and template pages, interactive tools, and keyword-rich FAQs to increase relevance and authority.

Improvements Details

Update title tags, H1s, and on-page sections to focus on terms like 'business budgeting software', 'marketing budget', and 'budget manager role'. Add downloadable templates, comparison tables, and an interactive budget calculator. Strengthen internal links between cluster pages, the new pillar guide, and product pages, while using schema markup and a dynamic table of contents for better UX and SEO.

Improvements Rationale

These actions target mid-low difficulty keywords currently ranking on page 2, aiming to move them into top positions and capture more organic traffic. Addressing content gaps and improving internal linking will increase topical authority and drive more qualified leads through clearer calls-to-action and product alignment.