Stellar Development Foundation Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~6k organic keywords and drive ~16k monthly organic visits (traffic value ~$4k), with no paid search currently contributing.
- Authority is solid but not category-leading (Authority Score: 45) supported by ~1.6m backlinks from ~12k referring domains—a strong foundation for faster ranking gains.
- Traffic is concentrated on brand + core asset terms: top drivers include “stellar development foundation” (2.9k vol; 14%), “stellar” (40.5k; 7%), “xlm” (12.1k; 6%), and “stellar blockchain” (1.6k; 8%); your top pages are the homepage (~8k; 49%), /foundation (~3k; 19%), and Learn pages like /learn/lumens (~1k; 7%) and wallets (~1k; 5%).
Growth Opportunity
- You underperform peers on demand capture: you’re 4th in traffic vs competitors, with ~16k visits vs solana.com at ~126k, despite holding ~21% of keyword coverage—a clear visibility-to-traffic gap to close.
- Expand beyond brand-led queries into higher-intent, non-branded topics you already touch (DeFi, payments, tokenization, smart contracts): you appear on huge terms like “what is blockchain” (135k vol) and “meridian” (74k vol) but capture minimal traffic, signaling ranking + CTR upside.
- Systematize content around your proven winners (Learn + Use cases): build interlinked hubs (e.g., wallets, stablecoins, tokenization, Soroban/smart contracts) and refresh/optimize key pages to reduce reliance on the homepage for ~50% of organic traffic.
Assessment
You have strong authority and broad keyword reach, but traffic is overly concentrated and you’re not converting coverage into clicks at the level of top competitors. Closing the visibility-to-traffic gap with systematic content production and on-page optimization is a meaningful growth lever. AirOps can help you scale this content and optimization programmatically to capture more non-branded demand.
Competition at a Glance
Analysis of 3 direct competitors (ripple.com, polygon.technology, solana.com) shows stellar.org has a meaningful search footprint but under-indexes on traffic relative to peers.
Among the 4 sites compared, stellar.org ranks 4th in monthly organic search traffic with 16,216 visits, and 3rd in ranking keywords with 6,468 keywords. The market leader is solana.com, with 126,404 monthly organic visits and 11,269 ranking keywords.
Overall, stellar.org holds ~21% of total keyword coverage across this set but captures only ~8% of total organic traffic, signaling a visibility-to-traffic gap versus the category’s strongest performers. Competitors—especially the leader—convert comparable keyword presence into substantially higher demand capture, indicating stellar.org’s current market position is broader in coverage than traffic outcomes suggest, rather than lacking keyword reach outright.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Programmatic landing pages designed for fintech and marketplace operators evaluating specific cross-border payout rails and settlement corridors.
Example Keywords
- international payout API to Brazil
- mass payouts to Nigeria
- business payments from USA to Mexico
- payouts for marketplaces in Philippines
Rationale
Fintech operators seek specific corridor data when selecting payment rails. By providing detailed country-to-country payout guides, stellar.org can capture high-intent B2B traffic currently underserved by generic blockchain content.
Topical Authority
Stellar’s core mission and existing anchor network provide a natural foundation for authority in cross-border settlement and international disbursements.
Internal Data Sources
Use existing case studies, the anchor directory, and press releases regarding institutional adoption to provide unique, corridor-specific context.
Estimated Number of Pages
5,000+ (Covering top global corridors, currency pairs, and industry-specific payout needs)
A crawlable, static directory of liquidity access points, mapping providers to specific countries, currencies, and local payment rails.
Example Keywords
- stablecoin on-ramp in Philippines
- cash out digital dollars to bank in Kenya
- buy USDC with mobile money in Argentina
- off-ramp API for Euro settlement
Rationale
Liquidity is the primary friction point for digital asset adoption. Providing a comprehensive, indexable map of where and how to move between cash and crypto attracts high-intent builders and users.
Topical Authority
Stellar’s unique anchor infrastructure (SEP standards) makes it the only network capable of providing a verifiable, first-party directory of global ramps.
Internal Data Sources
Leverage anchors.stellar.org data and the ecosystem service providers list to generate differentiated, real-time provider profiles.
Estimated Number of Pages
2,000+ (Mapping countries by currency, rail type, and provider availability)
High-intent solution pages targeting institutional issuers by asset class, jurisdiction, and specific buyer personas.
Example Keywords
- tokenize real estate in Germany
- tokenized treasuries for fund managers
- onchain issuance for private credit
- secondary trading rails for tokenized assets
Rationale
Real World Asset (RWA) tokenization is a massive growth sector. Programmatic pages targeting specific asset/geo combinations capture institutional evaluators at the research stage.
Topical Authority
Stellar already ranks for tokenization use cases; expanding into granular asset-specific pages leverages existing topical momentum and institutional credibility.
Internal Data Sources
Incorporate press releases on RWA launches, protocol documentation for asset controls, and enterprise fund portfolio data.
Estimated Number of Pages
3,000+ (Covering asset classes × jurisdictions × buyer types)
A technical library mapping legacy financial messaging standards to onchain settlement workflows and operational handling.
Example Keywords
- pacs.008 settlement workflow
- pain.001 bulk payments file format
- ISO 20022 to blockchain mapping
- camt.053 reconciliation example
Rationale
Banks and legacy PSPs moving to blockchain search for ISO 20022 compatibility. This play targets institutional engineers with the specific vocabulary they use for procurement.
Topical Authority
Stellar’s positioning as a financial network for institutions makes it a credible source for bridging legacy finance and decentralized ledgers.
Internal Data Sources
Use developer documentation, protocol CAPs, and policy hub briefs to provide authoritative technical mapping and compliance context.
Estimated Number of Pages
800+ (Covering various message types, status codes, and reconciliation patterns)
A developer-centric migration library that maps common Ethereum/EVM patterns to their Soroban-native equivalents in Rust.
Example Keywords
- openzeppelin accesscontrol equivalent rust
- ownable pattern soroban
- erc20 hooks alternative rust
- solidity modifiers equivalent rust
Rationale
Developers migrating from EVM chains search for familiar patterns. Providing a direct "translation" library reduces friction and captures developer mindshare during platform evaluation.
Topical Authority
As the creator of Soroban, Stellar is the canonical authority for smart contract best practices and migration paths on the network.
Internal Data Sources
Utilize developer docs, the Soroban audit bank, and example contract repositories to offer vetted, secure code patterns.
Estimated Number of Pages
1,500+ (Covering patterns, security modules, and common contract features)
Improvements Summary
Rework the “XLM basics & getting started” cluster so /learn/lumens and the wallet page match definitional and how-to intent, with snippet-ready structure, FAQs, and stronger trust signals. Split “news” vs “press releases” intent by creating a /news hub (or expanding /press) and tightening internal links across the cluster.
Improvements Details
Rebuild /learn/lumens around keywords like "what is xlm" and "stellar lumens" with a 40–60 word definition block under the H1, PAA-style sections (uses, fees, Stellar vs XLM), an FAQ with FAQPage schema, citations, reviewer/last-updated blocks, and a short "xlm staking" clarification. Upgrade /learn/wallets-to-store-send-and-receive-lumens for "stellar wallet" and "xlm wallet" with an indexable comparison table, custodial vs non-custodial guidance, memo guidance, step-by-step store/send/receive mini-guides, and FAQPage schema. Create /news (or broaden /press) to align with "stellar lumens news" intent, then add a homepage “Learn the basics” module plus contextual cross-links and breadcrumbs; publish supporting pages like “What is Stellar?”, “Stellar fees explained”, and “Stellar address + memo guide.”
Improvements Rationale
Current pages are being outranked because SERPs skew toward exchanges, price aggregators, and generic explainers, while the Stellar pages do not fully match the dominant informational and freshness patterns. Mid-tail definitional terms ("what is xlm", "what is stellar lumens", "stellar wallet") are a faster path from page 2 to page 1 when pages are formatted for featured snippets/PAAs, mapped to a single clear URL per intent, and reinforced with internal links and E-E-A-T signals.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
Ready to Get Growing?
Request access to the best–in–class growth strategies and workflows with AirOps