Storyblocks Organic Growth Opportunities

Create static landing pages that curate the best aerial and drone footage for specific cities and landmarks worldwide. These pages provide editorial context and technical specs for filmmakers needing high-quality establishing shots.

Example Keywords

• "aerial footage of Austin Texas"
• "drone shots of Golden Gate Bridge"
• "Chicago skyline 4k timelapse"
• "drone footage of London landmarks"

Rationale

Filmmakers and travel creators often search for specific locations to use as establishing shots in their productions. Curating these into high-quality hubs captures high-intent traffic looking for specific geographic assets that generic search pages often fail to rank for.

Topical Authority

Storyblocks already ranks for broad video terms and has an Authority Score of 57; geographic specificity is a natural extension of their massive video library and existing metadata.

Internal Data Sources

Use asset geo-tags, contributor-provided location metadata, and internal search logs for popular landmarks to offer rich, localized content.

Estimated Number of Pages

5,000+ (Covering major global cities, states, and famous landmarks)

Develop comprehensive industry-specific hubs that bundle footage, music, and templates tailored for niche marketing needs. These pages act as a "starter pack" for creators in specialized fields like healthcare, real estate, or SaaS.

Example Keywords

• "real estate b-roll for marketing"
• "healthcare stock video for commercials"
• "SaaS explainer video footage"
• "stock video for law firm promos"

Rationale

Marketers search for industry-specific content to ensure their videos resonate with their target audience. Providing curated "kits" simplifies their workflow and increases the likelihood of conversion compared to broad search results.

Topical Authority

Storyblocks' existing breadth in stock media allows them to dominate niche industry categories that competitors often overlook in their top-level navigation.

Internal Data Sources

Leverage customer persona data, industry-specific search queries, and curated staff collections to provide differentiated, expert-led content.

Estimated Number of Pages

1,200+ (Covering various industries and sub-sectors)

Create landing pages optimized for vertical video formats (9:16) tailored to specific social media platforms. These pages provide technical guidance and curated assets for TikTok, Instagram Reels, and YouTube Shorts creators.

Example Keywords

• "TikTok background video loops"
• "Instagram Reels stock footage"
• "9:16 vertical video for social ads"
• "YouTube Shorts b-roll for creators"

Rationale

The explosion of vertical video has created a massive demand for assets specifically framed for mobile. Targeting these platform-specific keywords captures a younger, high-growth creator segment that is currently underserved by traditional stock sites.

Topical Authority

As a leader in stock media with over 166k ranking keywords, Storyblocks can leverage its vast library of vertical-native content to become the go-to resource for social creators.

Internal Data Sources

Use orientation metadata (9:16 vs 16:9), platform-specific search trends, and mobile-usage analytics to offer platform-optimized content.

Estimated Number of Pages

2,500+ (Covering platforms, genres, and specific social media trends)

Build a deep directory of video templates categorized by both editing software and specific use cases. This strategy targets long-tail queries from editors looking for ready-to-use project files for specific tasks.

Example Keywords

• "Premiere Pro wedding intro template"
• "After Effects logo reveal for gaming"
• "DaVinci Resolve transition pack for vlogs"
• "Final Cut Pro lower thirds for news"

Rationale

Editors often search for templates that solve a specific creative problem within their preferred software. These pages provide a direct path to download and use, bypassing generic category pages.

Topical Authority

Storyblocks already ranks for broad template terms; adding use-case specificity leverages their existing authority in the post-production and tutorial space.

Internal Data Sources

Utilize template metadata (software version, plugins), internal search logs for "template + [use case]", and contributor tags.

Estimated Number of Pages

4,000+ (Covering multiple software platforms and hundreds of use cases)

Develop a massive library of landing pages focused on specific actions, scenes, and moods for audio assets. This moves beyond generic "stock music" to target the precise way sound designers and editors search for audio.

Example Keywords

• "cinematic riser sound effect for trailers"
• "UI click sound for mobile apps"
• "ambient forest room tone"
• "upbeat corporate background music for presentations"

Rationale

Audio search is highly specific to the "moment" in a video. By creating pages for every possible sound effect or musical mood, Storyblocks can capture massive long-tail traffic that currently goes to niche SFX sites.

Topical Authority

Audio is a core pillar of Storyblocks; expanding into granular action-based pages reinforces their position as a complete production solution beyond just video.

Internal Data Sources

Use audio metadata (BPM, key, mood, instruments), SFX taxonomy, and search refinement data to offer rich, technical content.

Estimated Number of Pages

10,000+ (Covering a vast array of sounds, moods, and musical genres)

Improvements Summary

Refresh three Adobe editing micro-tutorials to better match how-to intent and capture close keyword variants. Add multi-method step formats, HowTo/FAQ sections for richer SERP displays, and stronger internal linking to help page-2 terms move into page 1.

Improvements Details

Re-map and re-structure each page around its head term and variants: "how to split a clip in premiere pro" (add 3 methods: Razor Tool, Add Edit shortcut, menu path), "how to zoom in on a video in premiere pro" (separate timeline zoom vs video scale vs keyframed zoom), and "how to cut video in after effects" (split layer vs trim in/out vs comp/work area vs precomp). Add "Tested in Premiere Pro/After Effects vXX (2025/2026)" at the top, plus annotated screenshots/GIFs per method, a table of contents with jump links, and an FAQ targeting common blockers and variant queries. Update titles/metas to highlight "3 methods + shortcuts," add HowTo + FAQ + Breadcrumb structured data, add a small practice-asset download section tied to curated Storyblocks collections, and build a /resources/ hub module plus lateral links between the three tutorials.

Improvements Rationale

These keywords show high volume and very low competition, and two pages already have meaningful traffic share on their head terms, which often indicates near-page-1 rankings where better structure and snippets can change outcomes. Multi-method layouts and clearer intent matching (especially for the Premiere zoom page) reduce missed query coverage and improve engagement by answering multiple interpretations on one URL. Schema, sharper above-the-fold answers, and tighter internal links can increase CTR and help search engines connect this cluster as a coherent Adobe editing topic set.