Supabase Organic Growth Opportunities

A massive programmatic library of comparison and migration pages targeting developers looking to switch from legacy or competing database and backend providers.

Example Keywords

• "supabase vs neon"
• "migrate from planetscale to supabase"
• "open source alternative to mongodb atlas"
• "migrate from heroku postgres to supabase"
• "planetscale alternative"

Rationale

By capturing users at the exact moment they are evaluating alternatives or planning a migration, Supabase can drive high-intent traffic directly into their ecosystem. This play expands their existing small set of alternatives into a comprehensive directory.

Topical Authority

Supabase already has deep product and documentation gravity, with Google already ranking their docs for core infrastructure terms, making them a trusted source for migration advice.

Internal Data Sources

Use public documentation, the platform changelog for feature parity notes, and existing customer success stories to provide differentiated migration recipes.

Estimated Number of Pages

600 - 1,500 pages

A structured directory of Postgres capabilities and extensions that provides educational content on how to enable and optimize them on the Supabase platform.

Example Keywords

• "postgres postgis tutorial"
• "enable pg_trgm extension"
• "postgres citext example"
• "how to use pgcrypto in postgres"
• "postgres uuid-ossp guide"

Rationale

Targeting specific Postgres extensions allows Supabase to capture developers searching for advanced database functionality. This positions the brand as the definitive 'Postgres Development Platform' for power users.

Topical Authority

The domain already ranks for broad terms like "database" and "pgvector," indicating strong topical authority in the Postgres ecosystem that can be extended to hundreds of other extensions.

Internal Data Sources

Leverage the internal list of supported Postgres extensions, SQL snippets from existing documentation, and platform-specific configuration limits.

Estimated Number of Pages

400 - 900 pages

A large-scale template directory providing complete Postgres schemas, SQL queries, and access control policies for common application archetypes.

Example Keywords

• "postgres schema for marketplace"
• "database design for multi-tenant saas"
• "sql schema for subscription billing"
• "database design for ecommerce catalog"
• "postgres schema for crm"

Rationale

Builders often search for schema design patterns when starting new projects. Providing ready-to-use blueprints drives high-intent users to spin up a Supabase project to implement the suggested design.

Topical Authority

Supabase is a primary destination for developers building new applications, and their existing 'Solutions' and 'Docs' sections provide a strong foundation for this expanded template library.

Internal Data Sources

Utilize existing tutorial repositories, community-contributed examples, and common schema patterns identified in customer case studies.

Estimated Number of Pages

1,000 - 5,000 pages

A comprehensive library of integration recipes that go beyond simple partner blurbs to provide step-by-step technical guides for connecting Supabase to other tools.

Example Keywords

• "vercel cron postgres"
• "resend postgres emails"
• "sentry postgres monitoring"
• "zapier postgres automation"
• "clerk postgres users"

Rationale

Developers frequently search for how to connect their database to other services in their stack. These long-tail integration queries attract builders looking for specific workflow solutions.

Topical Authority

With nearly 100 existing partner integrations and a high-traffic blog, Supabase is already recognized as a central hub in the modern developer toolchain.

Internal Data Sources

Use Management API specifications, existing partner integration data, and technical blog posts to generate accurate, code-heavy integration guides.

Estimated Number of Pages

800 - 3,000 pages

A massive encyclopedia of production symptoms and error messages that provides developers with diagnostic SQL and remediation steps.

Example Keywords

• "postgres high cpu causes"
• "postgres too many connections fix"
• "postgres lock timeout troubleshooting"
• "postgres replication lag causes"
• "postgres table bloat fix"

Rationale

Troubleshooting queries have massive search volume and high utility. By providing the diagnostic SQL to fix these issues, Supabase earns trust and mindshare during critical developer moments.

Topical Authority

The domain's docs-first organic footprint and high authority score make it an ideal candidate for ranking for technical troubleshooting and 'how-to' content.

Internal Data Sources

Mine anonymized support ticket clusters, existing troubleshooting docs, and platform status history to identify the most frequent production pain points.

Estimated Number of Pages

3,000 - 15,000 pages

Improvements Summary

Refocus the Supabase Auth docs cluster around end-to-end Next.js login, SSR session handling, and RLS-backed user data, with clearer hub-and-spoke structure across /docs/guides/auth, Next.js quickstarts, SSR pages, and social login pages. Update titles/H1s, above-the-fold copy, and page sections to match high-intent queries, then add complete copy/paste examples, troubleshooting blocks, and stronger internal links from high-authority docs pages.

Improvements Details

Map core keywords to specific pages to reduce overlap: make /docs/guides/auth target “set up supabase for login and user” and “supabase.auth”; make /auth-helpers/nextjs match “@supabase/auth-helpers-nextjs”; make SSR pages target “supabase ssr” with createServerClient recipes. Add framework tabs and provider checklists on “supabase apple login” and “supabase google auth” pages, plus “Common SSR errors” and FAQ/HowTo formatting. Publish 2–4 supporting pages (App Router complete guide, Auth + RLS cookbook, Auth troubleshooting) and link them prominently from the hub, SSR, and Next.js quickstart pages.

Improvements Rationale

Current pages under-serve high-intent setup queries and split intent across multiple thin or reference-style docs, which limits rankings and causes users to bounce back to SERPs. Tight keyword-to-page alignment, deeper end-to-end examples (auth + user table + RLS), and better internal linking increase topical authority and improve CTR, while troubleshooting and freshness signals help move page-2 terms like “supabase ssr” and “supabase apple login” into the top results.