Superside Organic Growth Opportunities

Create a massive library of static pages, each analyzing a specific brand's creative performance across ads, web, and social. These scorecards attract high-intent marketers researching competitors and provide a direct CTA to upgrade their own creative with Superside.

Example Keywords

• “{brand} advertising analysis”
• “{brand} website design review”
• “{brand} social media creative examples”
• “competitor creative strategy {brand}”

Rationale

Nobody owns the search results for brand-specific “creative analysis” queries. By programmatically generating these scorecard pages, Superside can capture thousands of high-intent searches from marketers evaluating their competitive landscape, positioning Superside as the expert solution.

Topical Authority

Superside already has authority in design and creative services. Analyzing the creative of thousands of well-known brands solidifies its position as a leader in creative effectiveness and strategy, demonstrating expertise at a massive scale.

Internal Data Sources

This play leverages a combination of public and internal data. AirOps can scrape public ad libraries (Meta, LinkedIn) and use SEMrush data for ad spend estimates. This is enriched with anonymized performance data from Superside's 450+ customers and uses AI image generation to create compelling “Superside-style upgrade” mock-ups.

Estimated Number of Pages

5,000+

Develop a large-scale content library of creative ideas tailored to specific holidays, industries, and geographic locations. This strategy intercepts time-sensitive searches from marketers needing immediate inspiration for their campaigns.

Example Keywords

• “black friday ad design ideas fintech”
• “pride month marketing creative e-commerce”
• “diwali social media graphics for saas in USA”
• “local event marketing ideas {city}”

Rationale

Marketers are constantly searching for timely and relevant creative inspiration for holidays and local events. Competitor content is often generic. By creating pages that combine an event, an industry, and a location, Superside can dominate a vast number of long-tail, high-intent keywords that competitors have overlooked.

Topical Authority

Superside's brand is built on speed and scalability, which is exactly what's needed for event-based marketing. This play reinforces that core value proposition while demonstrating a deep understanding of global and local market nuances, extending their authority from general design to timely, tactical creative execution.

Internal Data Sources

Leverage Superside's library of creative brief templates for holiday campaigns. Use the Getty Images partnership ($5/image) to auto-embed relevant localized and festive visuals. An AirOps workflow can also pull real-time Google Trends data for each event and city to provide actionable tips on campaign timing.

Estimated Number of Pages

3,500+

Build a comprehensive vault of ad creative tear-downs, analyzing the strategy and visuals of well-known brands on various platforms. Each analysis concludes with a speculative 'Superside Re-Make' to showcase the value of their service directly.

Example Keywords

• “facebook ad examples b2b saas”
• “linkedin carousel ad inspiration”
• “{brand} tiktok ad breakdown”
• “best performing video ad examples”

Rationale

Marketers and founders constantly look for successful ad examples to inspire their own campaigns. This play captures that high-intent traffic by providing valuable, in-depth analysis. The unique 'Superside Re-Make' component acts as a powerful, context-aware call-to-action, converting inspiration-seekers into leads.

Topical Authority

As a company that produces ad creative for over 450 brands, Superside has inherent authority in this area. Systematically analyzing thousands of ads and demonstrating how to improve them establishes Superside as the definitive expert in high-performing ad creative, moving beyond just design principles to tangible results.

Internal Data Sources

Utilize a library of client-permissioned ads and their performance data to provide real-world insights. Scrape public ad libraries (Meta, Facebook) via AirOps for a constant stream of new examples. Use AI image and video generation to create the side-by-side 'Superside Re-Make' visuals, differentiating the content significantly.

Estimated Number of Pages

3,000+

Create thousands of pages focused on hyper-specific 'micro-trends' in design, such as 'Muted Gradients in SaaS Landing Pages.' This approach captures long-tail search traffic from designers and marketers looking for the absolute latest in visual styles.

Example Keywords

• “design trend 2025 {asset type}”
• “color trend {industry}”
• “typography trends in web design”
• “hand-drawn icons in fintech apps”

Rationale

While competitors publish generic, annual trend reports, this play focuses on granularity and scale. By identifying and creating content around hundreds of emerging micro-trends, Superside can become the go-to resource for cutting-edge design inspiration, attracting a valuable audience of creative professionals and decision-makers.

Topical Authority

Superside already ranks for broad design terms like 'principles of design.' This play deepens that authority by demonstrating an unmatched, real-time pulse on the creative industry. It showcases that Superside's global talent network isn't just executing but is at the forefront of what's new and effective.

Internal Data Sources

Use an AirOps workflow to crawl design inspiration sites like Dribbble, Behance, and Instagram for emerging visual patterns and hashtags. The Getty Images API can be used to automatically embed examples of each trend. Superside's internal project metadata can be analyzed to validate the adoption rate of these trends among real business clients.

Estimated Number of Pages

3,000+

Publish a scalable library of static reports benchmarking marketing budgets and team sizes by industry, company size, and country. This content targets high-value C-level and director-level executives during their annual planning and budgeting cycles.

Example Keywords

• “saas marketing budget percentage 2024”
• “marketing spend benchmark healthcare”
• “average marketing headcount for 100-person company”
• “marketing budget as a percentage of revenue {industry}”

Rationale

Budgeting and headcount planning are critical, high-stakes activities for business leaders. Credible, easily accessible data on this topic is scarce. By providing these benchmarks, Superside can attract its ideal buyer persona at the exact moment they are deciding whether to hire in-house or outsource, making the pitch for Superside's CaaS model perfectly timed.

Topical Authority

Superside has a 'compare' page, showing they already engage in competitive positioning. This play elevates that conversation from a feature comparison to a strategic financial discussion, establishing Superside as a savvy business partner, not just a design service. It builds authority with the ultimate economic buyers.

Internal Data Sources

Anonymized data from Superside's customer contracts (SOW values, deliverables) can provide a unique and defensible foundation for budget benchmarks. This can be enriched with public data from the LinkedIn API (salary data, role counts) and SEMrush API (CPC data to quantify the 'cost to compete' in a given market).

Estimated Number of Pages

1,200+

Improvements Summary

Update agency listicles with fresh, year-stamped titles, structured data, and comparison tables to target high-potential keywords. Add internal links, multimedia, and secondary keyword coverage to improve rankings and user engagement.

Improvements Details

Key tasks include optimizing headlines and meta descriptions with numbers and current year, restructuring articles with TL;DR tables, E-E-A-T sections, and sortable comparison tables using ItemList schema. Add FAQ sections, secondary keyword H3s, and multimedia like demo videos. Build a pillar page, cross-link listicles, and link to Superside service pages. Target keywords such as 'logo design firm', 'creative ad agency', and 'ecommerce design agency'.

Improvements Rationale

These improvements address gaps in search intent alignment, topical relevance, and technical SEO, which are currently limiting organic visibility. Adding structured data, fresh content, and internal linking increases the chance of featured snippets, higher CTR, and better rankings. The approach is designed to capture more traffic from high-value keywords and drive qualified leads to Superside services.