Superside Organic Growth Opportunities

This play creates a massive directory of pages mapping every ad format and placement across major platforms to technical specs and production best practices. It captures high-intent users at the exact moment they are preparing to design or outsource creative assets.

Example Keywords

• "linkedin document ad specs"
• "reddit ad takeover dimensions"
• "amazon sponsored brands video requirements"
• "pinterest idea pin creative guide"
• "snapchat collection ad specs"

Rationale

Marketers and designers frequently search for technical specifications before starting a project. By providing these specs alongside Superside’s production capabilities, the brand can capture users at the start of the creative lifecycle.

Topical Authority

Superside already ranks for broad ad creative and digital campaign terms; expanding into granular, platform-specific specs is a natural extension of their existing authority in creative execution.

Internal Data Sources

Use internal QA checklists, file naming conventions, and turnaround benchmarks from the Superside production team to provide differentiated, expert-led guidance.

Estimated Number of Pages

15,000+ (Covering 20+ platforms and 50+ formats per platform)

This strategy generates industry-specific landing pages that map Superside’s design capabilities to the unique constraints and needs of different sectors. It targets long-tail commercial queries from enterprise buyers looking for specialized expertise.

Example Keywords

• "creative services for fintech"
• "marketing design for healthcare"
• "pharma sales deck design services"
• "cybersecurity product launch creative"
• "higher ed branding agency services"

Rationale

Enterprise buyers prefer vendors who understand their specific industry regulations and audience nuances. Verticalized pages allow Superside to speak directly to these pain points and increase conversion rates.

Topical Authority

The domain already has a strong footprint in B2B and enterprise design topics; verticalization leverages this existing trust to capture more specific, high-value search traffic.

Internal Data Sources

Leverage industry-tagged case studies from the 'Our Work' section and internal vertical-specific creative constraint documents to feed the AirOps Knowledge Base.

Estimated Number of Pages

8,000+ (Covering 100+ industries across 20+ asset types)

This play targets specific job roles within an organization, offering tailored design support solutions for their unique workflows and KPIs. It positions Superside as a team extension rather than just a project-based vendor.

Example Keywords

• "design support for demand gen teams"
• "creative services for product marketing managers"
• "sales enablement design support"
• "lifecycle marketing creative partner"
• "employer branding design services"

Rationale

Different roles have different budgets and pain points; by creating pages for specific personas, Superside can address the unique 'jobs to be done' for each stakeholder in the buying committee.

Topical Authority

Superside’s broad content library on marketing outputs and design processes provides the necessary foundation to credibly speak to various marketing and ops roles.

Internal Data Sources

Use internal creative request taxonomies and stakeholder-specific briefing templates to provide highly relevant, role-based content.

Estimated Number of Pages

5,000+ (Covering 50+ roles across various team structures and deliverables)

This strategy targets users searching for creative help within their specific marketing technology stack. It focuses on the technical production of assets for platforms like Braze, Marketo, and Salesforce.

Example Keywords

• "braze email template design services"
• "marketo landing page production"
• "klaviyo flow email design"
• "hubspot email module design"
• "iterable campaign creative support"

Rationale

Marketers often search for help with the specific tools they use daily. Providing platform-specific production guidance captures users looking for technical execution and implementation help.

Topical Authority

As a leader in marketing design production, Superside is well-positioned to offer expert advice on how to build creative assets that perform within specific martech ecosystems.

Internal Data Sources

Incorporate internal platform-specific production SOPs, render testing matrices, and module library standards into the LLM prompts.

Estimated Number of Pages

12,000+ (Covering 50+ platforms and 20+ asset types per platform)

This play creates a comprehensive directory of pages for retail ad networks and placements, providing specs and production bundles for the fast-growing retail media space. It targets brands looking to scale their presence on marketplaces.

Example Keywords

• "walmart connect display creative production"
• "instacart carousel ad design"
• "target roundel ad specs"
• "kroger precision marketing creative"
• "amazon a+ content design service"

Rationale

Retail media is a massive growth area for enterprise brands. These pages capture high-intent traffic from brands needing to produce high volumes of assets for diverse retail networks.

Topical Authority

Superside’s proven success with structured knowledge and ad creative content makes them a credible authority for retail media execution.

Internal Data Sources

Use internal retail ad QA checklists, variant planning frameworks, and anonymized ecommerce campaign data to differentiate the content.

Estimated Number of Pages

20,000+ (Covering 40+ networks and 20+ placements per network)

Improvements Summary

Update the “best/top agency/company” roundup cluster with an enterprise-grade template: intent-led intros, transparent selection methodology, early comparison tables, “best for” sub-sections, pricing/RFP guidance, and expert-backed mini case studies. Add ItemList and FAQ schema, refresh titles/meta for 2026, and tighten internal linking with a hub-and-spoke structure to move page-2 rankings into the top 10.

Improvements Details

Prioritize updates to /blog/brand-positioning-agencies (brand positioning agency), /blog/motion-graphics-companies (motion graphics companies), and /blog/video-production-companies (video production firms) by rewriting above-the-fold copy for commercial intent, adding a “How we evaluated” block, and inserting a comparison table (best for, services, project size, turnaround, regions, clients, pricing model). Add FAQ sections targeting PAA queries plus schema, standardize H2/H3 agency entry formats, and publish supporting pages like “how to choose” and pricing guides that link back into the roundups. Build a hub page (“Best Design & Creative Agencies for Enterprise”), add related-roundup modules, and link from relevant service pages (e.g., /motion-design → /blog/motion-graphics-companies) while reducing keyword overlap across similar “best agencies” posts.

Improvements Rationale

SERPs for these queries are crowded with large directories, so generic listicles struggle; methodology, procurement-ready details (pricing, RFPs, red flags), and proof via case studies create a decision-ready angle that better matches commercial intent. Stronger internal linking and structured data improve relevance signals and SERP presentation, raising CTR and helping pages in positions ~11–20 reach page 1 while capturing long-tail traffic through FAQs and “best for” sections.