SurveyMonkey Organic Growth Opportunities

Create a massive directory of feedback kits tailored to thousands of specific job titles, providing ready-to-deploy 360-degree and peer review templates.

Example Keywords

• 360 feedback template for product manager
• peer feedback form for software engineer
• competency assessment template for sales manager
• leadership behaviors feedback survey for engineering manager

Rationale

HR and team leads seek immediate, role-specific assets to run performance cycles. By providing granular kits instead of generic templates, SurveyMonkey captures high-intent long-tail traffic from managers ready to launch surveys.

Topical Authority

SurveyMonkey's existing dominance in question-based utility pages (e.g., CSAT questions) proves Google trusts the domain for actionable, launchable content.

Internal Data Sources

Leverage LinkedIn role taxonomy for canonical titles, internal template libraries for question structures, and anonymized completion data to suggest optimal survey lengths.

Estimated Number of Pages

25,000+ (Covering 5,000+ job titles across various seniority levels and industries)

Develop a library of operational QA scorecards and coaching forms mapped to specific helpdesk platforms and support channels.

Example Keywords

Rationale

Customer support operations teams need structured evaluation tools that integrate with their existing tech stack. These pages bridge the gap between survey collection and helpdesk management.

Topical Authority

The domain's deep footprint in CX and existing integration directory (102 apps) provides a strong foundation for ranking in support-ops queries.

Internal Data Sources

Use app marketplace metadata for platform capabilities, Help Center workflows for setup guidance, and customer case studies for industry-specific rubrics.

Estimated Number of Pages

8,000+ (Mapping 40+ platforms across multiple support channels and evaluation rubrics)

Build a directory of high-stakes security intake forms and risk assessment workflows grounded in enterprise compliance standards.

Example Keywords

• vendor security questionnaire template
• security incident intake form
• access request form template
• SOC 2 evidence request tracker

Rationale

Security teams require structured data collection for audits and incident response. Providing these as ready-to-use workflows captures enterprise buyers during critical procurement and compliance phases.

Topical Authority

SurveyMonkey's existing security white papers, trust center, and legal/privacy assets provide the necessary credibility for sensitive risk-related queries.

Internal Data Sources

Ground outputs in internal security white papers, DPA language, and approved compliance wording blocks from the company's Knowledge Base.

Estimated Number of Pages

6,000+ (Covering various security frameworks, industries, and regional compliance requirements)

Generate industry-specific signage packs that combine mobile-optimized micro-surveys with printable QR code assets for physical locations.

Example Keywords

• QR code bathroom cleanliness feedback form
• hotel checkout QR feedback
• restaurant table feedback QR signage
• patient waiting room feedback form

Rationale

Businesses are increasingly digitizing physical touchpoints. Providing the survey and the printable signage asset together creates a unique, high-utility resource for on-site managers.

Topical Authority

Existing QR support documentation and a strong mobile-first product focus make SurveyMonkey a natural authority for physical-to-digital feedback loops.

Internal Data Sources

Utilize Help Center distribution docs, mobile completion benchmarks, and Getty Images partnership to create high-quality, industry-specific signage visuals.

Estimated Number of Pages

4,000+ (Covering 40+ industries and hundreds of specific physical touchpoints)

Expand from basic definitions into execution-level playbooks for advanced market research techniques like Conjoint and MaxDiff analysis.

Example Keywords

• Van Westendorp survey template for SaaS
• Kano model questionnaire design
• Conjoint analysis survey tool
• brand tracking study execution guide

Rationale

Professional researchers seek more than just definitions; they need implementation-grade study designs. These playbooks capture high-value research buyers looking for sophisticated tools.

Topical Authority

The domain already generates significant traffic from market research resources, indicating strong topical authority that can be extended into advanced methodologies.

Internal Data Sources

Leverage the existing market research resource library, analysis feature documentation, and internal study design best practices.

Estimated Number of Pages

2,500+ (Covering 50+ methods across various industries and research objectives)

Improvements Summary

Rebuild the “Survey question types & rating scales” cluster into a pillar-spoke structure with /mp/survey-question-types/ as the pillar and tighter internal linking across Likert, multiple choice, interval, rating, and matrix pages. Rewrite intros for featured-snippet formatting and add H2 sections for examples, templates, comparisons, and FAQs to better match “what is” and “examples” intent.

Improvements Details

Add a 40–60 word definition block under each H1, a jump-link TOC, and FAQPage schema (4–6 PAA-style FAQs) on each guide. Expand pages with copy/paste examples and templates (e.g., “what is a likert survey,” “survey multiple choice questions examples,” “what is a survey question,” “interval survey questions”) plus a standardized comparison module (Likert vs rating vs interval vs matrix) to reduce overlap. Create 3 supporting pages (answer choice sets, rating scale labels word banks, matrix questions + randomize) and add a persistent “Question design” hub module plus contextual links from higher-authority pages and templates with intent-matching anchor text.

Improvements Rationale

The payload shows several low-competition, high-volume terms where these pages have ~0 traffic share, suggesting intent mismatch, weak snippet eligibility, and thin authority flow. Snippet-first definitions, stronger examples/templates, and FAQs help match SERP features and improve CTR, while pillar-spoke internal linking and clearer page differentiation help move rankings from positions ~11–20 into the top 10.