Tanium Organic Growth Opportunities

Create a comprehensive page for every significant CVE, providing detection and mitigation steps specific to the Tanium platform. This positions Tanium as the authoritative source for actionable vulnerability response, capturing urgent, high-intent search traffic from security professionals.

Example Keywords

• "CVE-2024-XXXXX patch"
• "detect CVE-2023-XXXXX on endpoints"
• "CVE-2022-XXXXX mitigation guide"
• "vulnerability [CVE ID] tanium"

Rationale

Security and IT teams urgently search for specific CVEs as they are announced. By providing the most comprehensive, actionable, and tool-specific guides at scale, Tanium can intercept this traffic and demonstrate its platform's superior patching and response capabilities.

Topical Authority

Tanium already ranks for a few CVE-related terms on its help domain, proving Google sees it as a credible source. Scaling this to cover thousands of CVEs, enriched with proprietary VERT intelligence, will cement its authority and leapfrog competitors who have much smaller libraries.

Internal Data Sources

Utilize Tanium's internal VERT (Vulnerability and Exploit Research Team) exploitability scores and patch timelines. Incorporate anonymized prevalence data from customer telemetry and provide actual Tanium Sensor XML snippets to create a uniquely valuable and defensible content asset.

Estimated Number of Pages

18,000+

Publish quarterly benchmark reports detailing endpoint risk scores, broken down by industry and geographic region. This unique data asset attracts executive-level attention and establishes Tanium as the definitive source for endpoint security posture intelligence.

Example Keywords

• "financial services endpoint risk benchmark"
• "emea healthcare patch latency report"
• "manufacturing vulnerability exposure score q3 2025"
• "average time to patch retail industry"

Rationale

Executives, auditors, and analysts actively seek peer benchmark data to justify budgets and strategy. This play creates an invaluable, link-worthy resource that no competitor can replicate, capturing top-of-funnel traffic from key decision-makers and generating high-authority backlinks.

Topical Authority

Tanium's platform manages over 35 million endpoints, giving it an unparalleled and statistically significant dataset to draw from. Publishing unique insights from this data is the ultimate demonstration of topical authority in the endpoint management space, creating a powerful content moat.

Internal Data Sources

Leverage anonymized and aggregated sensor telemetry on key risk indicators like average patch age, percentage of unencrypted drives, shadow IT incidents, and Digital Employee Experience (DEX) metrics. Use AirOps to generate charts and graphs from this data for each page.

Estimated Number of Pages

3,600+

Translate Tanium's proprietary library of endpoint sensors into a public-facing "cookbook" of query recipes for common IT and security questions. This provides immense value to practitioners and creates a deep competitive moat by turning internal IP into an SEO asset.

Example Keywords

• "query outdated java endpoints windows"
• "detect unauthorized usb devices macos sensor"
• "find local admin accounts linux command line"
• "tanium sensor to find log4j"

Rationale

Hands-on practitioners constantly search for specific ways to query their environment for security and operational issues. By providing ready-to-use recipes that showcase the power and simplicity of Tanium's query language, this play attracts and converts end-users who champion the product internally.

Topical Authority

Tanium is the creator of this query language and sensor technology. Publishing the "how-to" guides for its own technology is the highest form of authority and directly targets net-new, long-tail keywords that competitors cannot address with any credibility.

Internal Data Sources

Use the complete internal library of Tanium Sensor XML definitions as a knowledge base. Enhance pages with anonymized query-result screenshots and best-practice narratives from the internal VERT team to add context and value.

Estimated Number of Pages

4,000+

Build the web's most comprehensive database of software end-of-life dates, coupled with risk analysis and Tanium-specific migration checklists. This captures high-urgency search traffic from IT leaders facing mandatory, budget-approved refresh cycles.

Example Keywords

• "windows server 2019 end of support risk"
• "oracle java 8 eol patch plan"
• "cisco anyconnect 4.10 end of life"
• "detect eol software on network"

Rationale

Software EOL events trigger non-discretionary spending and enterprise-wide projects, representing a perfect-fit problem for Tanium. A massive, authoritative EOL tracker will intercept this high-intent traffic, positioning Tanium as the essential solution for visibility and remediation at scale.

Topical Authority

While Tanium doesn't currently rank for EOL terms, its core value proposition is real-time asset inventory and patch management. This play logically extends that authority into a new content vertical, leveraging its SBOM and patch data to create a resource far superior to competitor offerings.

Internal Data Sources

Use Tanium SBOM (Software Bill of Materials) module data which contains vendor lifecycle metadata. Incorporate patch supersedence tables to suggest replacement versions and use aggregated telemetry on the prevalence of EOL software to show real-world risk.

Estimated Number of Pages

7,500+

Create an encyclopedia of threat actors and malware families, detailing their behaviors and providing specific Tanium detection and response techniques. This directly challenges competitors like CrowdStrike on their home turf and establishes Tanium's authority in threat intelligence.

Example Keywords

• "blackcat ransomware detection"
• "apt29 endpoint indicators"
• "moonpeak malware removal"
• "how to detect cobalt strike with tanium"

Rationale

Security analysts and incident responders constantly research active threats to understand their TTPs and find effective countermeasures. An encyclopedia enriched with proprietary CTI and actionable Tanium playbooks will become a go-to resource, driving traffic and demonstrating product value.

Topical Authority

Tanium already ranks for a few malware terms (e.g., MoonPeak) and has a world-class CTI team (VERT). Scaling their internal intelligence into a comprehensive, public-facing knowledge base is a natural extension of their expertise and will build significant authority in the threat intelligence space.

Internal Data Sources

Leverage internal Tanium VERT threat intelligence reports, YARA rules, and Threat Response watchlists. Use the platform's MITRE ATT&CK mappings to structure content and provide actionable detection context.

Estimated Number of Pages

2,500+

Improvements Summary

Revise Tanium product module pages to target high-value functional keywords, expand on-page content, and strengthen internal linking. Add supporting assets like a pillar page, blog series, and downloadable resources to capture more organic traffic.

Improvements Details

Update H1s, title tags, and meta descriptions to include both brand and function terms such as 'endpoint patch management' and 'automated endpoint management.' Expand body copy with clear explanations, FAQs, and comparison tables. Build a /products/modules/ pillar page, publish blog posts targeting generic terms, and add internal links from high-authority pages and related modules. Implement Product schema, compress images for faster load times, and track keyword rankings weekly.

Improvements Rationale

These changes address missed keyword opportunities and low current traffic by aligning content with user search intent and increasing relevance for both branded and non-branded queries. Improved internal linking and schema markup will help raise rankings from page 2 to page 1, driving more qualified traffic and demo requests. The approach also supports long-term authority growth for the /products/ section as new modules are added.