Telus Organic Growth Opportunities

Create detailed, location-specific pages showcasing TELUS 5G and fiber coverage, including service availability and benefits for each neighborhood. This addresses a significant gap in localized connectivity information while leveraging TELUS's network data.

Example Keywords

• "5G coverage in [City]"
• "Fiber internet availability in [Neighborhood]"
• "Best high-speed internet in [City]"
• "Internet providers in [Postal Code]"

Rationale

Users actively search for detailed coverage information before purchasing services, and current competitors lack granular, neighborhood-level content.

Topical Authority

As a major telecom provider, TELUS has unique access to network coverage data and technical expertise.

Internal Data Sources

Coverage maps, service availability database, network expansion plans, and customer testimonials from specific areas.

Estimated Number of Pages

1,000+ (covering cities, neighborhoods, and postal codes across Canada)

Develop an extensive collection of pages covering digital health topics, virtual care services, and TELUS Health solutions for both individuals and healthcare providers. This leverages TELUS's unique position in healthcare technology.

Example Keywords

• "Virtual healthcare services in [Province]"
• "Digital mental health resources"
• "Telemedicine solutions for clinics"
• "EMR implementation guide"

Rationale

Growing demand for digital health information and solutions, with limited comprehensive resources available online.

Topical Authority

TELUS Health's established presence in healthcare technology provides strong credibility.

Internal Data Sources

TELUS Health products documentation, healthcare expertise, patient guides, and industry insights.

Estimated Number of Pages

1,200+ (covering various health topics, services, and user guides)

Create comprehensive guides for integrating and automating smart home devices with TELUS SmartHome Security systems. This addresses the growing demand for smart home setup and troubleshooting information.

Example Keywords

• "How to connect [Smart Device] to TELUS SmartHome"
• "Smart thermostat integration guide"
• "Home automation setup with TELUS"
• "TELUS compatible smart devices"

Rationale

Rising adoption of smart home technology creates high demand for integration guides and troubleshooting content.

Topical Authority

TELUS's position as a smart home security provider gives credibility in this space.

Internal Data Sources

Device compatibility lists, technical documentation, customer support logs, and product development insights.

Estimated Number of Pages

1,500+ (covering numerous devices, brands, and automation scenarios)

Develop comprehensive troubleshooting guides for all devices and services supported by TELUS, including smartphones, internet connectivity, TV services, and network issues. This addresses a major gap in technical support content.

Example Keywords

• "Fix [Device] not connecting to Wi-Fi"
• "[Service] connection problems"
• "How to improve internet speed on [Device]"
• "TELUS TV troubleshooting guide"

Rationale

High search volume for technical support queries with limited comprehensive solutions available online.

Topical Authority

As a service provider, TELUS has deep technical expertise and access to solution data.

Internal Data Sources

Technical support knowledge base, device manuals, common issue logs, and expert insights from support teams.

Estimated Number of Pages

1,000+ (covering various devices, services, and common issues)

Create detailed pages showcasing TELUS business solutions tailored to specific industries, including healthcare, retail, education, and finance. This capitalizes on high-value B2B search traffic.

Example Keywords

• "Business internet for [Industry]"
• "Enterprise phone systems for [Industry]"
• "Secure networking for [Industry]"
• "[Industry] communication solutions"

Rationale

High commercial intent keywords with significant CPCs indicate strong business opportunity.

Topical Authority

TELUS's extensive business service offerings provide natural authority in this space.

Internal Data Sources

Product portfolios, case studies, whitepapers, and business customer testimonials.

Estimated Number of Pages

300+ (covering multiple industries and sub-sectors)

Improvements Summary

Focus on optimizing content for high-potential keywords and improving user experience on Telus's Mobility and Internet Plans pages. Implement on-page SEO enhancements and create new content to address user queries.

Improvements Details

Target primary keywords like 'telus internet plans' and 'telus mobility plans' by optimizing title tags, meta descriptions, and header tags. Enhance content with detailed plan descriptions and interactive elements. Develop new blog posts and video content to engage users.

Improvements Rationale

These improvements aim to increase search engine rankings and organic traffic by optimizing for keywords with high commercial intent. By improving content quality and user experience, Telus can attract more qualified leads and improve conversion rates.