Tenable Organic Growth Opportunities

Create a prescriptive hardening guide for every major software version Tenable scans, converting non-indexed audit files into a massive library of SEO-friendly content. This play targets system administrators and DevOps engineers with specific, actionable security checklists for their exact technology stack.

Example Keywords

• “Secure Apache 2.4.58 configuration checklist”
• “Harden MySQL 8.0 for PCI DSS”
• “Docker 26 benchmark remediation Tenable”
• “Windows Server 2022 CIS hardening script”

Rationale

System administrators and DevOps engineers constantly search for specific, version-level hardening guides to secure their infrastructure and pass compliance audits. Tenable already possesses this information in its non-indexed audit files; turning them into thousands of indexed, narrative web pages will capture a massive, high-intent, long-tail search audience that currently relies on scattered blog posts and forums.

Topical Authority

Tenable is a recognized leader in vulnerability and compliance scanning, and it is a licensed partner for creating CIS and DISA STIG audit files. Publishing these hardening guides publicly demonstrates deep, authoritative expertise on the granular configurations of virtually every enterprise technology, solidifying Tenable's position as the go-to resource for technical security best practices.

Internal Data Sources

Leverage the full library of existing CIS and DISA STIG .audit files, which contain the structured data for every check. Enrich this with internal plugin data showing the real-world prevalence of each misconfiguration and scripts from Tenable's Professional Services 'gold image' configurations to provide ready-to-use automation snippets.

Estimated Number of Pages

2,200 – 2,600

Develop a dedicated page for every individual control within major compliance frameworks like NIST, ISO 27001, and PCI DSS. Each page will detail how specific Tenable products and features satisfy the audit evidence requirements for that exact control.

Example Keywords

• “PCI DSS 4.0 6.3 vulnerability scanning requirement”
• “NIST 800-53 AC-6 implementation example”
• “ISO 27001 A.12.6.1 technical vulnerability management controls”
• “How to meet HIPAA 164.308(a)(1) with Tenable”

Rationale

GRC professionals, auditors, and security leaders do not search for high-level compliance solutions; they search for how to solve specific, individual controls they are being audited against. By creating a page for every single control, Tenable can intercept this extremely high-intent traffic, providing a direct answer that maps a user's immediate pain point to a Tenable product capability.

Topical Authority

Tenable already has strong topical authority in compliance, evidenced by its ranking for high-level solution pages and its extensive audit file library. This play deepens that authority to a granular level, establishing the domain as the definitive resource for not just understanding compliance, but actively implementing and proving it, control by control.

Internal Data Sources

Utilize the internal control mapping spreadsheets maintained by Tenable's Professional Services and GRC advisory teams. These documents are a treasure trove of expert knowledge, connecting thousands of regulatory requirements directly to Tenable product features, scan policies, and report templates.

Estimated Number of Pages

2,000 – 2,500

Launch a dedicated 'live tracker' page for every high-impact, exploited vulnerability, updated in near-real-time with threat intelligence. These pages will serve as the authoritative source for security teams triaging active threats, showing exploit timelines and Tenable's detection capabilities.

Example Keywords

• “CVE-2025-12345 exploited in the wild”
• “zero-day patch guidance CVE-2024-6670”
• “exploit timeline CVE + Tenable plugin”
• “CISA KEV catalog CVE-2025-9876 tracker”

Rationale

When a new zero-day hits, security professionals' first action is to Google the CVE for exploit details, indicators of compromise, and detection logic. This play captures that massive, urgent search traffic by providing a single, reliable resource that goes beyond a simple CVE description to include dynamic threat intelligence, giving it an edge over static blog posts and news articles.

Topical Authority

Tenable's core business is vulnerability intelligence. By leveraging its vast sensor network and research team to provide near-real-time exploit data, it asserts its ultimate authority on active threats. This play transforms Tenable from a vendor into a critical, go-to utility for the entire security community during breaking events.

Internal Data Sources

This play is powered by Tenable's most valuable proprietary data: near-real-time exploit detection feeds from its global sensor network, Vulnerability Priority Rating (VPR) trend curves, anonymized customer patch latency metrics, and threat observables from Tenable Research and the CISA KEV catalog.

Estimated Number of Pages

1,400 – 1,800

Publish a 'heatmap' page for each major industry, summarizing the most prevalent vulnerabilities, misconfigurations, and threat actors for that sector. This creates a unique, data-driven benchmark that helps CISOs understand how their organization's risk posture compares to their peers.

Example Keywords

• “Manufacturing cyber exposure statistics 2025”
• “Financial services vulnerability landscape Europe”
• “Retail attack surface heatmap North America”
• “Healthcare industry top 10 vulnerabilities”

Rationale

CISOs and security leaders are constantly asked by their boards, 'How do we stack up against our peers?' These pages directly answer that question with hard data, targeting a strategic, top-of-funnel audience with unique insights they cannot find elsewhere. This content is highly shareable and likely to earn backlinks from industry publications and analyst reports.

Topical Authority

Only a handful of companies in the world have the breadth of data required to create credible industry-wide security benchmarks, and Tenable is one of them. Publishing this data asserts Tenable's authority not just as a tool provider, but as a thought leader with a macro view of the entire cyber risk landscape, leveraging its massive telemetry as a competitive moat.

Internal Data Sources

The primary source is Tenable's ExposureAI dataset, a massive, anonymized collection of asset counts, vulnerability density, and exploitability percentages from over 40,000 customers. This would be supplemented with qualitative insights from industry-specific case studies and the annual Cyber-Exposure reports.

Estimated Number of Pages

1,000 – 1,200

Create a comprehensive library of static pages, with one page for every common cloud misconfiguration pattern across AWS, Azure, and GCP. Each page will detail the risk, business impact, and step-by-step remediation guidance using both CLI and Infrastructure-as-Code.

Example Keywords

• “AWS S3 bucket public read risk”
• “Disable Azure SQL Server public endpoint”
• “GCP IAM overly permissive role”
• “Kubernetes pod privilege escalation prevention”

Rationale

Cloud architects and DevOps engineers live on Google, searching for solutions to specific configuration errors they encounter. This play creates a definitive encyclopedia for these errors, capturing high-intent traffic from practitioners who are actively trying to solve a problem that Tenable's Cloud Security product is designed to fix.

Topical Authority

Tenable has established authority in cloud security through its products (Tenable Cloud Security) and research reports. Building a large-scale, programmatic library of misconfiguration patterns, far more comprehensive than competitor blogs, elevates this authority from high-level commentary to granular, practitioner-focused expertise.

Internal Data Sources

Leverage the internal rule definitions from the Tenable Cloud Security product as the foundational knowledge base. Enrich this with anonymized data on the frequency of each misconfiguration by industry and the detailed remediation playbooks used by the Tenable Professional Services team to provide unparalleled depth.

Estimated Number of Pages

1,200 – 1,500

Improvements Summary

Consolidate overlapping Nessus download and product pages, optimize for high-intent keywords, and implement targeted internal linking. Add comparison, FAQ, and tutorial content to address user queries and improve authority.

Improvements Details

Key actions include updating title tags and H1s for terms like 'nessus download' and 'vulnerability scanner nessus', merging cannibalizing URLs with 301 redirects, and embedding comparison tables and FAQs with schema markup. New supporting content such as edition comparisons, installation tutorials, and a glossary page will target long-tail and commercial queries. Internal linking will be strengthened via sidebars, footers, and updates to high-authority blog posts.

Improvements Rationale

These changes address lost clicks from page-2 rankings and keyword overlap by clarifying page intent and consolidating authority. Targeted content and schema aim to capture more SERP features and high-value queries, while improved internal linking distributes authority and supports related product pages. The approach is expected to increase CTR, rankings, and monthly visits for Nessus-related queries.