
TensorWave Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~1k organic keywords and drive ~4k monthly organic visits (≈$33k in equivalent ad value), with 0 paid search coverage—SEO is doing most of the acquisition work.
- Traffic is heavily brand-led: “tensorwave” alone drives ~68% of organic traffic, and your homepage captures ~73% (≈3k visits), signaling strong branded demand but limited non-brand reach.
- Authority Score is 31 with ~6k backlinks from ~1k referring domains—credible early authority, but not yet enough to consistently win competitive “GPU cloud / AI compute” queries.
Growth Opportunity
- You’re materially behind leaders: CoreWeave generates ~39k organic visits and ~26k ranking keywords (~9× the traffic and ~18× the keyword coverage), showing a large, addressable search market you can still capture.
- Expand beyond brand into scalable topic clusters already showing traction (LLM training, ROCm vs CUDA, MI300X/MI325X/MI355X, AI cloud computing): your top non-brand pages (e.g., “how to train an LLM…”, “LLM model comparison”, “PCIE definition”, “CUDA on AMD”) each drive only ~<200 visits/month, indicating room to build depth and internal linking around these hubs.
- Your sitemap shows many product and commercial pages (e.g., /bare-metal, /pricing, /reserved-inference, /connect) with little to no organic traffic—there’s clear upside in building bottom-funnel landing pages and comparison pages (“CoreWeave alternative”, “H100 alternatives”, AMD GPU cloud pricing) and supporting them with systematic content + link acquisition.
Assessment
You have a solid baseline—brand demand is working—but organic visibility is overly concentrated on the homepage and a single branded keyword. The gap vs competitors is primarily a breadth-and-authority problem, not a lack of relevant topics. AirOps can help you scale a systematic content and internal-linking program to capture significantly more non-brand, high-intent AI compute search demand.
Competition at a Glance
Across 2 direct competitors (CoreWeave and Crusoe Cloud), TensorWave’s organic search presence is currently smaller than both peers, indicating lower visibility in non-paid search demand for AI compute and GPU cloud topics.
Among the 3 sites compared, tensorwave.com ranks #3 in both monthly organic traffic (4,219 visits) and ranking keywords (1,417). The market leader is coreweave.com with 38,845 monthly organic visits and 26,244 ranking keywords.
Overall, TensorWave is positioned as a challenger rather than a search leader: CoreWeave’s visibility advantage is large (about 9× more organic traffic and 18× more keyword coverage), and Crusoe Cloud also holds a wide lead. The pattern in the dataset suggests the leaders’ performance is strongly associated with much broader keyword coverage, leaving TensorWave with substantial room to close the visibility gap in organic search.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
A programmatic library targeting exact error strings and failure signatures across Slurm, Kubernetes, and AMD ROCm stacks. This play captures high-intent traffic from engineers actively running workloads who need immediate, platform-specific resolutions.
Example Keywords
- "torchrun rendezvous timeout fix"
- "hipErrorInvalidDeviceFunction resolution"
- "RCCL unhandled system error AMD"
- "slurm job pending reason resources fix"
Rationale
Error-string SEO is a high-volume, low-competition strategy where moderate domain authority sites can dominate. By providing the fastest fix for specific logs, TensorWave becomes the go-to resource for the AMD AI community.
Topical Authority
TensorWave's existing performance in infrastructure and "how-to" content provides a strong foundation for technical troubleshooting authority.
Internal Data Sources
Sanitized support ticket resolutions, SRE runbooks, and internal log signatures from failed validation runs.
Estimated Number of Pages
5,000 - 25,000 (Covering thousands of distinct error codes and log patterns)
Programmatic landing pages that provide throughput, latency, and cost benchmarks for specific model and serving engine combinations. These pages target buyers in the evaluation phase who are sizing infrastructure for production inference.
Example Keywords
- "llama 3.1 70b inference throughput vllm"
- "mixtral 8x7b tokens per second sglang"
- "deepseek r1 serving requirements AMD"
- "vllm vs tgi performance llama 3"
Rationale
Buyers search for specific performance envelopes before committing to reserved capacity. This play creates a massive surface area of bottom-funnel pages that competitors often only cover at a high level.
Topical Authority
TensorWave already ranks for LLM comparison and benchmark terms; scaling this validates their position as a performance-first cloud.
Internal Data Sources
First-party benchmark data (tokens/sec, p95 latency), cluster configurations, and reserved inference pricing tiers.
Estimated Number of Pages
1,500 - 6,000 (Covering hundreds of models across multiple serving stacks and context lengths)
A directory of pages for every major open-source model detailing how to deploy them as OpenAI-compatible API endpoints on TensorWave. This targets developers looking for drop-in replacements for proprietary APIs.
Example Keywords
- "openai compatible api self hosted llama"
- "host embeddings api on AMD GPUs"
- "streaming chat completions self hosted"
- "function calling openai compatible endpoint"
Rationale
Developers search for API behavior and compatibility rather than just raw hardware. This play aligns perfectly with TensorWave's Reserved Inference product offering.
Topical Authority
Positioning as an AI-specialized cloud makes TensorWave a credible alternative to hyperscale proprietary endpoints.
Internal Data Sources
API contract specifications, supported feature matrices (JSON mode, tool calling), and internal SDK examples.
Estimated Number of Pages
1,200 - 6,000 (Covering model variants, endpoint modes, and feature profiles)
Programmatic deployment guides for running popular AI tools and frameworks on TensorWave’s specific Slurm and Kubernetes environments. These pages provide copy-pasteable configurations that reduce time-to-value for new users.
Example Keywords
- "vllm kubernetes deployment guide AMD"
- "sglang serving setup on Slurm"
- "hugging face tgi deployment tensorwave"
- "kubeflow distributed training setup"
Rationale
Captures "how-to" traffic for specific tools on AMD infrastructure, which is currently underserved compared to NVIDIA-centric documentation.
Topical Authority
TensorWave’s existing documentation subdomains and quickstarts provide the necessary technical gravity to rank for implementation queries.
Internal Data Sources
Docs.tensorwave.com quickstarts, internal "golden" container images, and recommended environment variables.
Estimated Number of Pages
900 - 2,400 (Covering hundreds of tools across Slurm, Kubernetes, and Docker runtimes)
A library of production-grade sbatch scripts and Kubernetes YAML manifests tailored for specific workload shapes. This play provides immediate utility for DevOps and ML engineers managing large-scale clusters.
Example Keywords
- "sbatch deepspeed zero3 example script"
- "slurm pytorch ddp multi node manifest"
- "helm values vllm deployment AMD"
- "fsdp slurm script for llama 70b"
Rationale
Users search for workload-specific templates to avoid the trial-and-error of cluster configuration. This play builds deep operational trust with the user base.
Topical Authority
TensorWave's focus on HPC and bare metal infrastructure makes them a primary authority for distributed compute orchestration.
Internal Data Sources
Tested job templates from solutions engineering, scheduler partition defaults, and network topology maps.
Estimated Number of Pages
800 - 4,000 (Covering various frameworks, cluster sizes, and workload archetypes)
Improvements Summary
Rebuild the /blog/llm-model-comparison page into a hub with an above-the-fold model picker, a crawlable HTML “llm comparison chart” table, downloadable CSV, FAQs, and a visible “Last updated” changelog. Rework /blog/how-to-train-an-llm-on-your-own-data to match intent by splitting paths (fine-tune vs continued pretraining vs from-scratch) and adding copy-pastable PyTorch/HF examples plus compute planning and failure-mode guidance.
Improvements Details
Prioritize keywords with attainable competition such as "llm comparison", "llm model comparison", and "llm comparison chart" by adding a structured comparison table (context length, license, VRAM needs, training friendliness, strengths/weaknesses) and FAQ schema on the comparison page. Expand the training guide around "llm training" and "how to train an llm on your own data" with LoRA/QLoRA configs, dataset JSONL examples, evaluation harness, and a compute-planning section (VRAM rules, batch/seq tradeoffs, FSDP vs DeepSpeed). Build hub-and-spoke internal links (5–10 contextual links per article plus “Related guides” modules) from benchmarks, ML vs LLM, and new support posts (VRAM requirements, fine-tuning vs RAG, evaluation checklist) back to the two hubs.
Improvements Rationale
“LLM comparison” terms show unusually low competition for the search volume, so a well-structured, frequently updated table-and-FAQ asset is likely to move into the top results faster than broader training terms. The training page already covers many variants, but page-2 rankings typically indicate missing sub-intents and low information gain; adding concrete configs, compute planning, and common pitfalls better matches user intent and reduces bounce. Strong internal linking and clearer hub pages increase topical authority across the cluster and help push “llm training” and “how to train an llm on your own data” variants toward page 1.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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