The Access Group Organic Growth Opportunities

Create a massive directory of pages detailing how Access products integrate with thousands of third-party tools, capturing high-intent implementation and evaluation searches.

Example Keywords

• "[tool] integration with [Access product]"
• "[Access product] [tool] connector"
• "[Access product] API integration with [tool]"
• "[tool] to [Access product] sync"

Rationale

These pages capture users who have already shortlisted a tool and are looking for technical compatibility, moving them from general research to specific purchase intent.

Topical Authority

The domain already has broad product coverage and extensive help-center subdomains, providing a credible foundation for technical integration content.

Internal Data Sources

Use API documentation, partner marketplace catalogs, and Customer Success knowledge base articles to provide accurate field-mapping and setup guides.

Estimated Number of Pages

9,600+ (Covering 12 product lines across 800+ common third-party tools)

Generate programmatic comparison and migration pages that position Access products against major competitors like Sage and NetSuite across specific industries.

Example Keywords

• "[competitor] alternative for [industry]"
• "[competitor] vs [Access product] comparison"
• "migrate from [competitor] to [Access product]"
• "[competitor] pricing vs [Access product]"

Rationale

By targeting the massive search volume of established competitors, Access can intercept evaluators looking for better-fit vertical solutions.

Topical Authority

Access demonstrates deep multi-vertical expertise in construction, hospitality, and HR, making industry-specific comparisons highly credible.

Internal Data Sources

Leverage Sales win/loss notes, RFP response libraries, and implementation playbooks to highlight unique differentiators.

Estimated Number of Pages

4,500+ (Covering 150+ competitors across 10 product lines and multiple migration scenarios)

Develop pages that map Access software capabilities to the daily workflows and KPIs of specific job titles within target industries.

Example Keywords

• "software for [job title] in [industry]"
• "[job title] reporting dashboard software"
• "[job title] automation tools for [industry]"
• "[industry] [job title] system"

Rationale

Persona-based pages allow Access to capture long-tail queries from specific buyers who are looking for tools tailored to their exact professional responsibilities.

Topical Authority

The site already ranks for "what is" educational content; persona pages bridge the gap between general knowledge and solution selection.

Internal Data Sources

Utilize customer segmentation data, onboarding checklists, and LinkedIn job data to define role-specific pain points and KPIs.

Estimated Number of Pages

14,400+ (Mapping 1,200 job titles across 12 core industries)

Build a comprehensive library of regulatory requirements and audit checklists organized by jurisdiction and industry to attract compliance-focused buyers.

Example Keywords

• "[jurisdiction] payroll reporting requirements"
• "[industry] audit checklist [jurisdiction]"
• "[jurisdiction] HR compliance checklist"
• "[industry] data retention policy requirements"

Rationale

Compliance content is a high-authority magnet that earns natural backlinks and attracts users looking for software that ensures legal adherence.

Topical Authority

Access already has strong traction in HR and Education compliance topics, providing a logical path for global regulatory expansion.

Internal Data Sources

Use compliance product materials, regulatory release notes, and internal audit packs to provide cited, expert-level guidance.

Estimated Number of Pages

10,000+ (Covering major jurisdictions and industry-specific obligations)

Create a vast library of downloadable templates, SOPs, and checklists for business operations that link directly to Access software workflows.

Example Keywords

• "[process] template for [industry]"
• "[industry] SOP for [workflow]"
• "[process] policy template"
• "[industry] month-end close checklist"

Rationale

Providing immediate utility through templates captures users at the "how-to" stage, allowing Access to demonstrate how its software automates those very processes.

Topical Authority

The domain's existing success with resource-style content in construction and manufacturing makes it a trusted source for operational assets.

Internal Data Sources

Leverage existing customer onboarding templates, product workflow configurations, and knowledge base articles.

Estimated Number of Pages

18,000+ (Covering 250+ workflows across 18 industries and 4 document types)

Improvements Summary

Expand each US construction software/product page beyond single-keyword targeting by rewriting sections around primary commercial queries and adding long-tail coverage via capability blocks and FAQs. Strengthen the cluster with a clearer /en-us/construction/ pillar, tighter internal linking between related pages, and higher-CTR titles/meta.

Improvements Details

Rebuild the Supply Chain, Procurement, Workforce, Waste, and COINS pages with an intent-matched template (value prop, outcome bullets, CTA, definition, capabilities, audiences, integrations, reporting, implementation/support, US proof, FAQs) and add SoftwareApplication, FAQPage, and Breadcrumb schema. Update titles/meta to lead with target queries like "construction supply chain management software", "construction purchasing software", and "construction waste management software", and restructure the COINS page with a "What is COINS software" section plus module anchors (Accounting, ERP, Payroll, Job Costing). Publish 6–10 supporting guides (procurement process, supply chain checklist, workforce management, waste tracking, ERP vs point tools) that link up to /construction/ and down to one primary page using descriptive anchors.

Improvements Rationale

Most pages in the payload rank for only one keyword, which points to thin topical coverage and weak relevance signals; expanding H2 coverage, FAQs, and on-page proof captures more long-tail and supports rankings for head terms. The best near-term win is "construction supply chain management software" (SV 590, very low competition), and stronger titles/meta plus internal links can move pages from mid–page 2 into the top 10. A clearer pillar-and-spoke setup also reduces reliance on branded searches while routing high-intent traffic toward demo CTAs.