The Kitchn Organic Growth Opportunities

A comprehensive database of recipe combinations using any two common ingredients found in the kitchen, delivering instant cooking solutions for home cooks. Each page provides 3-5 tested recipes plus storage tips and cost estimates for the ingredient pair.

Example Keywords

• "what to cook with salmon and broccoli"
• "recipe using chickpeas and coconut milk"
• "dinner ideas with eggs and feta"
• "dessert with bananas and yogurt"

Rationale

No site comprehensively owns the pair-based recipe search intent, representing a massive untapped opportunity. The format naturally enables internal linking between ingredient hubs.

Topical Authority

The Kitchn already ranks for single-ingredient recipes, making this a natural authority extension.

Internal Data Sources

Existing recipe database with ingredient tagging, Instacart API for pricing, Getty Images for visuals.

Estimated Number of Pages

250,000 pages (500 ingredients × 500 ingredients, de-duped)

Precision cooking charts covering every food item's weight, appliance type, and desired doneness level. Each page includes safety guidelines and equipment recommendations.

Example Keywords

• "bake chicken thighs 425 for how long"
• "air fryer salmon 8 oz fillet time"
• "medium-rare steak sous vide temp 1-inch"
• "roast vegetables 350 degrees timing"

Rationale

Highly specific cooking queries show clear purchase intent and currently return scattered, unreliable results.

Topical Authority

The Kitchn's existing success with basic cooking instruction articles proves Google's trust.

Internal Data Sources

Kitchn test kitchen timing database, USDA safety guidelines, appliance manufacturer specifications.

Estimated Number of Pages

300,000 pages (400 foods × 5 appliances × 5 weight brackets × 3 doneness levels)

County-specific produce calendars with weekly recipe plans utilizing local, in-season ingredients. Pages update automatically with harvest windows and farmers' market data.

Example Keywords

• "June produce guide Austin"
• "what's in season in King County WA"
• "seasonal vegetables Chicago May"
• "local fruit picking calendar Oregon"

Rationale

Current results are dominated by PDFs and small farm blogs, leaving room for an authoritative voice.

Topical Authority

The Kitchn's recipe database and cooking expertise provide natural authority for seasonal cooking guidance.

Internal Data Sources

USDA Seasonal Produce Guide, NOAA climate data, farmers market location feeds.

Estimated Number of Pages

150,000 pages (3,000 US counties × 50 key produce items × 6 harvest windows)

Comprehensive guides for every major kitchen appliance model, including tested recipes, maintenance tips, and troubleshooting help. Content combines cooking expertise with technical support.

Example Keywords

• "Instant Pot Duo Plus 6-qt pulled pork recipe"
• "how to clean Ninja AF161 basket"
• "Cuisinart TOA-26 dehydration time"
• "KitchenAid mixer bread recipes"

Rationale

Model-specific content is currently scattered across forums and YouTube, lacking SEO optimization.

Topical Authority

The Kitchn's existing appliance content provides foundation for model-specific expansion.

Internal Data Sources

Manufacturer manuals, warranty databases, internal recipe testing notes.

Estimated Number of Pages

10,000 pages (1,400 models × multiple variants and voltage types)

Dedicated pages showing how to adapt common ingredients for various dietary restrictions, complete with tested substitutions and product recommendations.

Example Keywords

• "gluten-free substitute for soy sauce"
• "vegan alternative to sweetened condensed milk"
• "low-FODMAP swap for garlic"
• "keto friendly thickener for soup"

Rationale

Dietary restriction searches show high intent and current results lack comprehensive solutions.

Topical Authority

The Kitchn's existing substitution content ranks well, proving Google's trust in this area.

Internal Data Sources

Monash FODMAP database, vegan society guidelines, internal recipe testing notes.

Estimated Number of Pages

72,000 pages (120 common allergens × 15 diet filters × 4 prep scenarios)

Improvements Summary

Enhance 18 tutorial pages with targeted keywords, structured data, and new content assets to improve search visibility and user engagement.

Improvements Details

Focus on on-page optimization by adding primary and secondary keywords, interactive elements, and structured data like HowTo and FAQ schema. Expand content with videos, calculators, and mistake-fix sections. Improve internal linking and update seasonal content for freshness.

Improvements Rationale

These improvements aim to move pages from the second SERP to the first by addressing keyword gaps, enhancing user experience, and leveraging structured data for rich results. The strategy targets high-demand queries and aims to increase organic traffic and authority distribution across related pages.