Thinkific Organic Growth Opportunities

Create comprehensive landing pages targeting every major industry and profession seeking to launch online training. Each page includes industry-specific case studies, compliance requirements, and ROI calculations.

Example Keywords

• "online course platform for real estate agents"
• "best lms for healthcare training"
• "create compliance training course"
• "course platform for yoga instructors"

Rationale

High commercial intent searches from decision-makers actively seeking industry-specific solutions. Current SERPs show minimal optimization for industry verticals.

Topical Authority

Thinkific's existing authority in LMS/course creation (54 domain authority) plus real customer success stories across industries provides credibility.

Internal Data Sources

Aggregate usage data by industry, 60+ case studies, industry-specific revenue benchmarks, compliance documentation.

Estimated Number of Pages

2,500 pages covering NAICS industries and professional categories

Data-rich pages showing median revenue, LTV, and refund rates for specific course topics and price points, with interactive calculators for financial planning.

Example Keywords

• "photography course revenue potential"
• "average earnings coaching program"
• "online course profit calculator"
• "course creator income benchmarks"

Rationale

Addresses the primary concern of potential course creators while leveraging unique transaction data. No competitors currently publish real revenue data.

Topical Authority

Thinkific Payments gives direct access to transaction data across thousands of courses.

Internal Data Sources

Anonymized payment processing data, conversion rates, refund statistics, pricing tiers.

Estimated Number of Pages

6,000 pages (1,200 topics × 5 price bands)

Step-by-step guides showing how to connect Thinkific with multiple tools to create automated business workflows. Each page includes setup instructions and real usage examples.

Example Keywords

• "sync thinkific students to hubspot"
• "thinkific slack automation setup"
• "thinkific zapier mailchimp workflow"
• "course platform crm integration guide"

Rationale

Integration searches indicate high purchase intent and current solutions only cover basic one-to-one connections.

Topical Authority

Thinkific's API documentation and existing integration partnerships provide deep technical credibility.

Internal Data Sources

API documentation, integration usage statistics, partner webinar transcripts, support ticket analysis.

Estimated Number of Pages

71,400 pages covering tool combinations and use cases

Ready-to-use landing page copy templates in multiple languages, optimized for different course topics and marketing angles.

Example Keywords

• "spanish course landing page templates"
• "online course sales page examples"
• "french marketing copy for courses"
• "course description templates italian"

Rationale

Addresses a critical need for international course creators while exploiting gaps in non-English markets.

Topical Authority

Can leverage conversion data from existing course landing pages across languages.

Internal Data Sources

120k+ landing page performance data, A/B test results, multi-language checkout data.

Estimated Number of Pages

120,000 pages (15 languages × 2,000 topics × 4 angles)

Comprehensive library of ready-to-import assessment questions categorized by topic, difficulty level, and question type.

Example Keywords

• "multiple choice questions digital marketing course"
• "scenario based quiz templates"
• "course assessment question bank"
• "online training quiz examples"

Rationale

Assessment creation is a universal need for course creators, and current solutions are fragmented across various platforms.

Topical Authority

Thinkific's course builder and assessment tools provide natural authority in this space.

Internal Data Sources

Existing quiz databases, student performance data, instructor-contributed content.

Estimated Number of Pages

10,500 pages (3,500 topics × 3 difficulty levels)

Improvements Summary

Expand listicles to 350+ names, optimize on-page elements, and enhance internal linking. Introduce new content like a 'Naming Hub' and interactive tools.

Improvements Details

Target primary and secondary keywords, use FAQ schema, and improve titles for better CTR. Add internal links to related content and create a downloadable checklist for lead generation.

Improvements Rationale

These changes aim to increase search visibility and engagement by addressing underperformance and leveraging low competition keywords. Enhanced content depth and internal linking are expected to improve rankings and traffic.