Tia Organic Growth Opportunities

Create hyper-local landing pages that combine specific medical services with neighborhood-level geographic modifiers to capture high-intent local search traffic. These pages bridge the gap between generic service descriptions and physical clinic locations by targeting users searching for care 'near me' in specific ZIP codes or landmarks.

Example Keywords

• birth control consultation near [neighborhood]
• PCOS specialist [ZIP code]
• annual well-visit [neighborhood]
• therapy for anxiety [neighborhood]
• acupuncture for migraines [neighborhood]

Rationale

Users often search for healthcare based on immediate proximity to their home or work. By mapping Tia's 100+ services across thousands of micro-locations in active metros, the brand can capture long-tail, bottom-funnel queries that competitors often ignore.

Topical Authority

Tia already ranks for multiple location-specific terms and has a robust /locations directory. Expanding this into a service-location matrix leverages existing local trust signals and physical clinic presence.

Internal Data Sources

Use the internal service catalog, clinic-specific capability lists, local transit/parking data, and clinician rosters to provide unique, non-templated local context.

Estimated Number of Pages

240,000+ (Covering 100 services across neighborhoods and ZIP codes in active metros)

Develop a comprehensive library of pages that answer specific questions about insurance coverage and out-of-pocket costs for various visit types. This targets users at the final decision-making stage who are searching for financial clarity before booking an appointment.

Example Keywords

• does [insurance plan] cover therapy near me
• [insurer] copay for women’s annual exam
• [plan] covered hormone testing
• self pay cost for [service] [city]
• in network [insurer] [service] [city]

Rationale

Insurance and cost are the primary barriers to healthcare conversion. Providing programmatic, state-specific answers for hundreds of insurance plans across Tia's service lines creates a massive net of high-intent traffic.

Topical Authority

Tia's existing /insurance and /billing pages provide a foundation of authority. Expanding this into a plan-by-plan matrix establishes Tia as a transparent and accessible provider.

Internal Data Sources

Leverage accepted payer lists by state, internal billing FAQs, CPT code groupings for visit types, and membership pricing structures.

Estimated Number of Pages

54,000+ (Covering hundreds of plans across 60+ service lines and multiple states)

Generate static triage pages that map specific symptoms to the appropriate Tia visit type, helping users understand when to book virtual vs. in-clinic care. These pages provide immediate value by offering clinical guidance and a direct path to booking.

Example Keywords

• bleeding after sex when to see a doctor
• missed period negative test what next
• pelvic pressure and bloating causes
• hot flashes in 30s what doctor to see
• postpartum anxiety symptoms help

Rationale

Many users start their journey with a symptom search. By providing authoritative triage content that leads directly to a Tia appointment, the brand can capture users at the earliest moment of care-seeking intent.

Topical Authority

With over 22,000 ranking keywords and high traffic to educational articles, Google already trusts Tia as a women's health authority. This play turns that trust into a conversion engine.

Internal Data Sources

Use Tia's clinical triage guidelines, standard intake questions, and clinician-authored 'when to escalate' rules to ensure medical accuracy.

Estimated Number of Pages

24,000+ (Covering 1,000+ symptoms across different life stages and modalities)

Create a scaled set of comparison pages that help users choose between different treatment options, medications, or contraception methods offered at Tia. These pages target mid-funnel users who are weighing their options and looking for expert guidance.

Example Keywords

• Copper IUD vs hormonal IUD pros and cons
• CBT vs medication for anxiety
• hormone therapy patches vs pills
• chemical peel vs retinoid for acne
• IUD vs Nexplanon for heavy periods

Rationale

Comparison queries represent high-intent research. By providing objective, clinician-backed comparisons of services Tia actually provides, the brand can guide users toward the right appointment type.

Topical Authority

Tia's multi-disciplinary model (Gyn, Primary Care, Mental Health) allows it to speak authoritatively on a wide range of comparative treatments that single-specialty competitors cannot.

Internal Data Sources

Incorporate clinician counseling scripts, side effect profiles, care philosophy documents, and expert quotes from the Tia podcast.

Estimated Number of Pages

3,200+ (Covering hundreds of treatment pairings across cost, side effects, and efficacy intents)

Produce a library of pages explaining specific lab markers and biomarkers, what results mean for women's health, and how to book a follow-up review. This targets the 'post-result' search intent where users are looking for immediate interpretation of their labs.

Example Keywords

• what does high [marker] mean
• [marker] low symptoms
• normal range for [marker] by age
• how to interpret [panel] results
• which doctor reviews hormone labs

Rationale

Lab results are often confusing for patients. Providing clear, actionable explainers for every marker in Tia's panels creates a high-trust entry point for new patients seeking a second opinion or expert review.

Topical Authority

Tia's focus on hormone vitality and metabolic health makes this a natural extension of their existing topical expertise in endocrinology and preventive care.

Internal Data Sources

Use Tia's lab panel definitions, reference range guidelines, and follow-up protocols to provide specific, safe, and actionable advice.

Estimated Number of Pages

5,000+ (Covering 250+ markers across various intents and life stages)

Improvements Summary

Expand each Tia location page beyond branded queries by adding unique, city-specific service content, stronger titles/H1s, FAQs, and trust modules (providers, reviews, photos, NAP). Build stronger internal linking and a better /locations/ hub, plus a small set of city service subpages, to create more local-intent entry points.

Improvements Details

Update title tags and H1s to include service + city terms, then add 600–1,200 words of unique page copy and an FAQ section with schema targeting queries like "women’s health clinic [city]", "gynecologist [city]", "primary care doctor for women [city]", "therapy for women [city]", and "acupuncture [city]". Add a Care Team module (2–6 providers with profile links), local testimonials, unique clinic images, membership pricing ($15/mo starting point), and local parking/transit notes; add MedicalClinic/LocalBusiness schema with NAP, hours, and geo. Add contextual internal links from the homepage, membership and service pages, provider pages, and top articles to /locations/ and priority clinics; upgrade /locations/ to target "women clinic near me" and launch top-market city service subpages that link back to the main clinic page and booking.

Improvements Rationale

Current location pages are thin and mostly mapped to branded terms, which caps growth and leaves non-branded local searches unaddressed. More location-specific content, structured data, and internal links give search engines clearer relevance and entity signals for high-intent local queries, supporting page-2 to page-1 movement and better conversion rates from organic traffic.