Tia Organic Growth Opportunities

This play creates a massive directory of pages answering specific coverage and cost questions for every major insurance provider across Tia's active markets. It targets high-intent users who are ready to book but need to verify financial compatibility first.

Example Keywords

• "does [Payer] cover iud insertion in [City]"
• "[Payer] gynecologist in network [City]"
• "out of pocket cost for pap smear with [Payer]"
• "[Payer] telehealth women's primary care coverage"

Rationale

Insurance coverage is the primary friction point in healthcare booking; by providing transparent, programmatic answers, Tia can capture users at the exact moment of decision-making. This strategy fills a massive gap in the current site structure which focuses heavily on educational articles rather than transactional insurance intent.

Topical Authority

Tia already maintains dedicated infrastructure for billing and insurance (e.g., /insurance/ and /predictable-payments/), signaling to search engines that the domain is a credible source for financial healthcare data.

Internal Data Sources

Use internal in-network/out-of-network payer tables, billing FAQ databases, and membership pricing rules to ensure the LLM generates accurate, non-hallucinated financial guidance.

Estimated Number of Pages

5,000+ (Covering 100+ payers across multiple markets and dozens of clinical services)

This play generates a comprehensive library of pages for individual lab tests and screenings, focusing on preparation, interpretation, and next steps. It captures users in the diagnostic phase of their journey and routes them to Tia for follow-up care.

Example Keywords

• "AMH test results meaning"
• "how to prepare for [Test Name]"
• "interpreting [Test Name] results for women"
• "where to get [Test Name] in [City]"

Rationale

Diagnostic searches represent a high-volume, mid-funnel opportunity where users are seeking professional guidance on specific health markers. By providing structured interpretation guides, Tia can position itself as the logical provider to manage the resulting care plan.

Topical Authority

With over 100 services listed in the sitemap, Tia has the clinical breadth to support a wide array of diagnostic content, moving beyond general symptoms into specific clinical data.

Internal Data Sources

Leverage Tia's internal test menu, specimen requirements, and clinical follow-up playbooks to provide unique, actionable insights that generic health sites lack.

Estimated Number of Pages

1,200+ (Covering a wide spectrum of blood work, imaging, and specialized women's health screenings)

This play creates hyper-targeted directory pages that match patients with providers based on identity, language, and specific care philosophies. It addresses the growing demand for personalized, culturally competent healthcare experiences.

Example Keywords

• "Spanish speaking gynecologist in [City]"
• "LGBTQ friendly obgyn [City]"
• "trauma informed pelvic exam [City]"
• "bilingual primary care for women in [City]"

Rationale

Patients often search for providers who share their identity or language to ensure a safe and comfortable care environment. This play leverages Tia's diverse care team to win high-conversion, niche local queries that competitors often overlook.

Topical Authority

Tia's existing DEI initiatives and its 168-member care team provide the necessary E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to rank for identity-specific care queries.

Internal Data Sources

Utilize provider metadata including languages spoken, pronouns, clinical interests, and trauma-informed training certifications from internal HR and team databases.

Estimated Number of Pages

10,000+ (Mapping 168 providers across multiple identity tags, languages, and service specialties)

This play targets users searching for care near specific hospitals, universities, or major landmarks, emphasizing Tia's ability to coordinate care and transfer records. It captures local intent that is more granular than city-level searches.

Example Keywords

• "obgyn near [Hospital Name]"
• "gynecologist near [Major University]"
• "women's health clinic near [Neighborhood Landmark]"
• "transfer medical records to Tia from [Health System]"

Rationale

Healthcare is inherently local, and users often anchor their searches to landmarks they already frequent or health systems where they have existing records. This strategy allows Tia to intercept users who are considering a change in their care provider.

Topical Authority

Tia's existing partnerships with major systems like Mount Sinai and Cedars-Sinai (visible in the sitemap) provide a strong foundation for ranking for health-system-adjacent queries.

Internal Data Sources

Use internal record-transfer SOPs, care coordination protocols, and location-specific transit/parking data to provide a seamless 'switching' experience.

Estimated Number of Pages

15,000+ (Covering hundreds of landmarks across Tia's core markets in NY, CA, and AZ)

This play generates pages tailored to employees of major companies, explaining how to maximize their specific health benefits at Tia. It targets corporate employees searching for 'how to use my benefits' for women's healthcare.

Example Keywords

• "[Employer] women's health benefits at Tia"
• "[Employer] gynecology coverage and HSA"
• "how to book Tia appointment with [Employer] insurance"
• "Tia membership for [Employer] employees"

Rationale

Employees at large firms often have complex benefit packages and search for providers that explicitly understand their coverage. By creating these 'bridge' pages, Tia can significantly lower the barrier to entry for thousands of high-value corporate members.

Topical Authority

Tia's existing B2B and partnership infrastructure, combined with its robust billing content, makes it a natural authority for employer-benefit navigation.

Internal Data Sources

Integrate LinkedIn employer data with internal partnership lists and billing FAQ data to create highly specific, trust-building content for corporate workers.

Estimated Number of Pages

5,000+ (Targeting major employers in Tia's physical and virtual service areas)

Improvements Summary

Rewrite each Tia clinic location page to target non-branded local intent, not only “Tia + city,” by adding unique, city-specific sections (services, who it’s for, insurance/pricing, team, FAQs) and stronger H1/title/meta. Build supporting city hub pages and service-in-city landing pages, then add contextual internal links from high-traffic pages to pass relevance and link equity into the clinic pages.

Improvements Details

Update on-page targeting with H1s like “Women’s Health Clinic in Los Angeles/NYC” and add structured H2 sections: services offered with links, local NAP/hours/parking/transit, 3–6 provider cards, and 8–12 location-tailored FAQs with FAQ schema. Prioritize keywords such as “women’s health clinic los angeles,” “women’s health new york,” and “womens health clinic nyc,” plus secondary terms like “gynecology clinic los angeles/nyc.” Create /locations/{city}/ hub pages and “service + city” pages (e.g., /los-angeles/gynecology/, /nyc/primary-care-for-women/) and add “Find care near you” modules and descriptive anchors pointing to city hubs and neighborhood clinics.

Improvements Rationale

Current location pages have thin keyword footprints and skew toward navigational branded terms, while non-branded local queries show zero traffic capture, indicating a relevance gap. Adding unique local content, schema, and tighter internal linking aligns pages with what Google expects for “women’s health clinic + city/neighborhood,” improving CTR and rankings for page-2 terms and driving more first-time patient bookings from high-intent searchers.