Tide Organic Growth Opportunities

Create thousands of industry-specific landing pages that map Tide’s banking features to the unique operational needs of different professions. This strategy captures high-intent long-tail traffic from business owners seeking a tailored financial solution.

Example Keywords

• "business bank account for electricians"
• "business account for consultants"
• "best business bank account for ecommerce sellers"
• "business account with expense cards for small teams"

Rationale

Tide has strong general authority in business banking but lacks coverage for specific industry niches. By creating tailored content for every profession, Tide can capture underserved search queries that competitors like Starling and Monzo are currently winning through broader keyword coverage.

Topical Authority

Tide’s existing rankings for "business current account" and operational blog posts provide a solid foundation to expand into industry-specific banking solutions.

Internal Data Sources

Tide plan/feature knowledge base, industry-specific support ticket themes, and anonymized product usage data by merchant category.

Estimated Number of Pages

15,000+ (Covering thousands of UK professions and industries)

Develop a comprehensive library of comparison and migration guides targeting users looking to switch from legacy banks or other fintechs. These pages provide step-by-step instructions and feature comparisons to facilitate the switching process.

Example Keywords

• "switch from HSBC business to Tide"
• "Tide vs Barclays business account"
• "moving business account from NatWest"
• "business account alternative to Santander"

Rationale

Users searching for "switch" or "alternative" terms are high-intent buyers ready to move their finances. This play directly addresses the keyword coverage gap between Tide and its larger competitors.

Topical Authority

Tide’s status as a leading UK business financial platform makes it a natural authority for comparing banking services and facilitating account migration.

Internal Data Sources

Competitor fee structures, Tide onboarding requirements, and customer feedback on reasons for switching.

Estimated Number of Pages

3,000+ (Covering hundreds of banks and fintech providers across various business types)

Build a massive repository of industry-specific business document templates, such as invoices and quotes, that integrate Tide’s product features. This attracts users at the operational stage of their business journey who need practical tools to get paid.

Example Keywords

• "invoice template for builders"
• "quote template for photographers"
• "late payment reminder email template"
• "receipt template for small business"

Rationale

Template-related queries have high search volume and attract business owners who are actively managing their finances. This strategy expands Tide's reach into the "business operations" search space.

Topical Authority

Tide’s existing accounting and invoicing features provide the necessary product relevance to offer authoritative document templates.

Internal Data Sources

Tide invoicing product specifications, brand design guidelines, and common industry-specific document fields.

Estimated Number of Pages

10,000+ (Covering hundreds of industries and dozens of document types)

Generate hyper-specific financial setup guides for every UK SIC code, mapping official industry classifications to Tide’s banking and accounting features. This provides a structured way to capture niche industry intent at an unprecedented scale.

Example Keywords

• "business bank account for SIC code 56101"
• "SIC 62020 business account requirements"
• "best business account for SIC code 43220"
• "SIC code 70229 bookkeeping checklist"

Rationale

The UK SIC code system is a universal taxonomy for businesses; targeting these codes allows Tide to appear for highly specific regulatory and operational searches that competitors ignore.

Topical Authority

Tide’s focus on UK SMEs and its existing compliance-related content make it the ideal source for SIC-specific financial guidance.

Internal Data Sources

UK SIC 2007 code database, Tide’s internal industry eligibility rules, and product-fit mapping by industry type.

Estimated Number of Pages

120,000+ (Covering the full spectrum of UK SIC codes and business structures)

Create a vast library of industry-specific business name idea pages that include embedded company name availability checks. This targets entrepreneurs at the very beginning of their journey, before they have even registered their business.

Example Keywords

• "cleaning business name ideas"
• "construction company name ideas"
• "catchy bakery company names"
• "aesthetic salon name ideas"

Rationale

Naming a business is one of the first steps in the formation process; by capturing this intent, Tide can lead users directly into its company registration and banking products.

Topical Authority

Tide’s existing company registration services and "trading name" blog content establish it as a helpful partner for new business owners.

Internal Data Sources

UK company naming regulations, Tide’s company registration product data, and curated lists of industry-specific keywords.

Estimated Number of Pages

80,000+ (Covering thousands of business niches and naming styles)

Improvements Summary

Rework /business-current-account/ to target generic acquisition queries ahead of brand terms, with clearer above-the-fold messaging, plan comparisons, and dedicated eligibility/documents sections. Expand /limited-company-bank-account/ into a full limited company hub, then reinforce both pages with stronger internal links, improved metas, and FAQ rich results.

Improvements Details

Rewrite /business-current-account/ around “free business bank account uk” and “online business bank account uk”: update H1/meta, add a Free vs Plus vs Pro table, publish crawlable sections for “what’s included,” “how to open,” and “documents needed” (sole trader vs limited company), plus an FAQ block with schema. Build out /limited-company-bank-account/ for “ltd business account” with director/PSC eligibility, required company details, common application delay reasons, and a limited-company vs sole-trader comparison with links. Clarify page roles to reduce overlap (homepage = brand, /business-current-account/ = non-brand acquisition), add a linking spine from /pricing/ and relevant guides, and add breadcrumb + Organisation/Service structured data.

Improvements Rationale

Current performance is strong on branded terms but weak on high-value generic queries with high CPC, suggesting relevance and SERP-intent gaps rather than lack of demand. More intent-matched copy (fees, eligibility, documents, timelines), cleaner page targeting to avoid cannibalisation, and richer snippets via FAQ schema can improve rankings and CTR for page-2 keywords and drive more completed applications.