Tide Organic Growth Opportunities

Create deep-dive pages on the specific banking needs, cash-flow pain points, and relevant Tide feature fits for every trade and profession. This strategy captures high-intent users searching for financial solutions tailored to their specific line of work.

Example Keywords

• “bank account for architects”
• “banking for Etsy sellers”
• “sole trader account for electricians”
• “best bank for limited company landlords”
• “chef business expenses account”

Rationale

Profession-based searches indicate strong commercial intent and a need for tailored solutions. While competitors like Starling rank for these terms, Tide's existing content is generic; this play bridges a significant content gap and captures users earlier in their decision-making process by speaking directly to their unique business challenges.

Topical Authority

Tide already serves over 10% of UK SMEs across thousands of professions, providing a strong foundation of authority. By leveraging internal data on how different professions use their accounts, Tide can create content that is more insightful and authoritative than any competitor, moving beyond generic advice to offer data-backed recommendations.

Internal Data Sources

Use anonymised data from the onboarding process, which often includes SIC (Standard Industrial Classification) codes for different professions. Incorporate aggregated transaction category benchmarks (e.g., average software spend for IT consultants) and use case studies from the 'Member Spotlight' blog series to add authentic, real-world context.

Estimated Number of Pages

2,000+

Publish a massive index of data-rich mini-reports for every Sector and Region combination, detailing average spending, cash flow volatility, and recommended Tide features. This play establishes Tide as a primary data authority in the SME finance space, attracting high-value traffic and media attention.

Example Keywords

• “average marketing agency expenses London”
• “café cash flow benchmark Manchester”
• “Berlin ecommerce payment trends”
• “UK construction SME spending statistics”
• “SME spend statistics Delhi 2024”

Rationale

Business owners constantly seek benchmarks to understand their performance and financial health. By providing this proprietary data, Tide can capture long-tail search traffic from users who are actively analyzing their business finances, positioning Tide as an essential tool for financial management and insights.

Topical Authority

This play is nearly impossible for competitors or media outlets to replicate, as it relies on Tide's proprietary, aggregated transaction data from over 10% of UK SMEs. Publishing these benchmarks would create an unparalleled moat of topical authority, making Tide the definitive source for SME financial data.

Internal Data Sources

Leverage the aggregated and anonymised transaction ledger, which already powers Tide's in-app 'Cashflow Insights' feature. Combine this with geo-tagged onboarding metadata (sector codes and postcodes) to generate highly specific and locally relevant benchmarks.

Estimated Number of Pages

55,000+

Develop a comprehensive hub of feature-by-feature comparison pages between Tide and every other SME banking and finance platform. This strategy targets users at the final stage of the buying cycle who are actively weighing their options.

Example Keywords

• “Tide vs Revolut business”
• “Tide vs HSBC Kinetic”
• “Starling bank alternative for freelancers”
• “best business bank account for ecommerce”
• “Tide or Monzo business”

Rationale

The domain context shows that competitors attract significant traffic from comparison keywords, a segment where Tide is currently weak. Creating a scalable hub of comparison pages will capture this high-intent traffic, directly addressing user queries and preventing potential customers from churning to competitor-owned content.

Topical Authority

While Tide has a few existing comparison pages, scaling this to cover hundreds of competitors establishes them as a transparent and comprehensive resource. By using internal data to highlight unique features, faster onboarding times, or specific integration advantages, Tide can build authority as the most informed choice in the market.

Internal Data Sources

Utilize internal pricing and feature matrices from product documentation to create accurate comparison tables. Incorporate anonymised usage telemetry data (e.g., 'average time to open an account', '% of SMEs using invoicing') to provide unique, data-backed proof points that comparison sites cannot access.

Estimated Number of Pages

300+

Create a library of AI-generated business names for hundreds of industries and styles, complete with real-time checks for Companies House and domain availability. Each page will serve as a direct funnel into Tide's company registration and business bank account bundle.

Example Keywords

• “luxury bakery business name ideas”
• “catchy tech consulting company names”
• “eco-friendly fashion brand names UK”
• “available construction company names”
• “modern dog walking business names”

Rationale

The search for a business name is one of the very first steps in starting a business, preceding incorporation and opening a bank account. By capturing users at this high-volume, top-of-funnel stage, Tide can seamlessly guide them into its core £14.99 company formation service, acquiring customers before competitors even have a chance to engage them.

Topical Authority

While name generators exist, few are offered by banks or are directly integrated with a company registration service. By providing a practical tool that solves an immediate problem for aspiring entrepreneurs, Tide builds brand affinity and authority as a one-stop-shop for starting a business.

Internal Data Sources

Use a real-time API connection to the Companies House database to ensure all suggested names are unique and available for registration. Integrate with a domain registrar API (like GoDaddy) to check for matching .co.uk and .com domain availability, adding immense value to the user.

Estimated Number of Pages

2,500+

Launch an interactive library of pages that calculate the most tax-efficient split between salary and dividends for limited company directors. These pages would be segmented by profit level, number of directors, and tax year, providing actionable financial advice.

Example Keywords

• “most tax efficient director salary 2025/26”
• “dividend tax calculator two directors”
• “take home pay £50k profit limited company”
• “optimal salary vs dividend UK”
• “corporation tax on £100k profit”

Rationale

Optimizing take-home pay is a critical, high-value problem for every limited company director. This topic is currently dominated by accountants' blogs, which are often dense and not interactive. By offering a clear, tool-based solution, Tide can attract a highly valuable audience and directly cross-sell its Payroll and Accounting products.

Topical Authority

As one of the few digital banks with integrated Payroll and Accounting features, Tide is uniquely positioned to be an authority on this topic. Providing a tool that solves this complex problem builds immense trust and showcases the power of its platform, demonstrating expertise that goes beyond basic banking.Internal Data Sources

Utilize the up-to-date tax and National Insurance contribution tables that are already maintained for the Tide Payroll product. Anonymised support ticket data can also inform content by addressing common user errors and questions around director payroll.

Estimated Number of Pages

1,000+

Improvements Summary

Revise and expand accounting and tax blog guides targeting high-potential keywords currently ranking on page 2. Implement structured data, interactive tools, and internal linking to increase visibility and drive conversions.

Improvements Details

Update H1s, meta titles, and descriptions to include exact-match keywords like 'how to calculate cost of sales' and 'UK VAT codes.' Add keyword-rich H2/H3s, interactive calculators, downloadable resources, and industry-specific examples. Apply FAQPage and HowTo schema, optimize tables for featured snippets, and strengthen internal links from high-authority pages and between related guides.

Improvements Rationale

These actions target high-search-volume queries with low competition, aiming to move rankings from positions 11-20 into the top 10. Structured data and interactive content increase click-through rates and featured snippet eligibility, while improved internal linking and lead magnets funnel readers toward Tide’s products and account sign-ups.