TitanX Organic Growth Opportunities

A programmatic directory of benchmark pages that answer 'What is a good connect rate?' across hundreds of industry and role combinations. This play captures top-of-funnel interest from sales leaders looking to evaluate their team's performance against peers.

Example Keywords

• "average cold call connect rate for {industry}"
• "{industry} outbound calling benchmarks"
• "SDR connect rate benchmark {industry}"
• "sales answer rate benchmark {company size}"

Rationale

Sales leaders constantly seek external benchmarks to justify headcount or tool spend. By providing these specific data points, titanx.io can attract high-intent traffic looking to solve the exact problem the platform addresses: low connect rates.

Topical Authority

TitanX's core value proposition is centered on increasing connect rates to 25%+, making them a natural authority for defining what 'good' looks like in the industry.

Internal Data Sources

Use anonymized platform outcome data, pilot performance results, and the logic from the existing Rep Capacity Calculator to provide differentiated, data-backed insights.

Estimated Number of Pages

3,000+ (Covering various industries, sub-sectors, and company size segments)

A structured library of 'problem-to-fix' pages targeting call deliverability issues that prevent reps from connecting with prospects. These pages provide technical diagnosis and remediation steps for calls being flagged or blocked by major carriers.

Example Keywords

• "remove spam likely {carrier}"
• "why do my outbound calls show spam likely on {carrier}"
• "caller ID reputation fix for sales calls"
• "STIR/SHAKEN attestation for outbound calling"

Rationale

Deliverability is the primary technical hurdle to high connect rates. Users searching for these fixes are experiencing the exact pain point TitanX solves, creating a direct path to product consideration.

Topical Authority

TitanX already maintains a Trust Center and publishes news content regarding spam-likely fixes, establishing a baseline of expertise in telecom reputation management.

Internal Data Sources

Leverage support center articles, trust center security documentation, and internal deliverability heuristics to offer authoritative troubleshooting steps.

Estimated Number of Pages

1,500+ (Covering major carriers, VoIP providers, and specific error symptoms)

A comprehensive directory of compliance guides detailing cold calling laws and recording consent requirements by jurisdiction. This play targets RevOps and Legal stakeholders who need to ensure their outbound motions are compliant with local regulations.

Example Keywords

• "B2B cold calling laws in {state}"
• "call recording consent law {state}"
• "TCPA rules for outbound sales calls"
• "GDPR cold calling guidance {country}"

Rationale

Compliance is a high-stakes concern for enterprise sales teams. Providing evergreen, structured legal summaries builds trust and attracts decision-makers who prioritize risk mitigation in their sales stack.

Topical Authority

TitanX's existing focus on TCPA compliance and its dedicated Data Processing Agreement (DPA) provide the necessary foundation for legal-adjacent topical authority.

Internal Data Sources

Utilize internal compliance playbooks, DPA documentation, and product feature descriptions related to auditing and consent workflows.

Estimated Number of Pages

500+ (Covering all 50 US states and key international markets)

A unique library of playbooks that teach sales teams how to operationalize specific intent signals into successful phone outreach. Each page maps a trigger—like a job change or funding—to a specific calling strategy and talk track.

Example Keywords

• "call prospects after {signal}"
• "outbound playbook after job change"
• "funding announcement outreach call script"
• "intent signal follow up phone playbook"

Rationale

This play directly aligns with TitanX's 'Phone Intent' branding. It moves beyond generic sales advice to provide high-value, actionable workflows that demonstrate the power of the TitanX philosophy.

Topical Authority

As a platform built on 'Phone Intent,' TitanX is uniquely positioned to own the methodology of signal-based calling in the sales enablement space.

Internal Data Sources

Incorporate internal scoring logic, pilot retrospectives, and LinkedIn data sources to provide rich, persona-specific context for each playbook.

Estimated Number of Pages

5,000+ (Covering hundreds of triggers across various industries and personas)

A series of 'blueprint' pages that show how to build the ideal outbound sales stack using specific combinations of CRMs, dialers, and data tools. These pages position TitanX as the essential connective tissue for high-performance teams.

Example Keywords

• "outbound calling tech stack {CRM}"
• "best stack for phone-heavy SDR team"
• "RevOps outbound calling workflow {CRM}"
• "sales engagement stack for SDRs"

Rationale

RevOps professionals often search for tool compatibility and stack optimization. These blueprints capture users during the evaluation phase of their tech procurement cycle.

Topical Authority

TitanX's existing integration documentation and competitor comparison news posts (e.g., Nooks vs Orum) establish it as a knowledgeable player in the sales tech ecosystem.

Internal Data Sources

Use API reference documentation, integration setup guides, and internal solutions engineering blueprints to provide accurate technical architectures.

Estimated Number of Pages

2,000+ (Covering various combinations of CRM, engagement, and enrichment tools)

Improvements Summary

Rework the two BOFU /news/ pages to match demo/trial and Apollo dialer intent with direct-answer intros, step-by-step sections, comparison tables, FAQ schema, and clearer CTAs. Publish a small comparison/alternatives cluster plus a hub page, then tighten internal linking and fix www vs non-www canonicalization.

Improvements Details

For /news/nooks-vs-orum, retitle and rewrite the intro around \"orum free trial\" and \"orum demo,\" add sections like \"How to request an Orum demo,\" \"Orum trial vs demo,\" and an Orum vs Nooks vs TitanX table, then add FAQ + FAQ schema for PAA queries. For /news/apollo-parallel-dialer, add a clear \"What is the Apollo.io dialer?\" definition, limitations, and \"parallel dialer with Apollo\" workflows targeting \"apollo io dialer\" and related variants, plus a setup section and FAQ schema. Add a \"Best parallel dialers (2025)\" hub and 2–3 supporting pages (Orum alternatives, Nooks alternatives, Apollo parallel dialer), link them from navigation/homepage modules, and set a single canonical domain with 301s + rel=canonical.

Improvements Rationale

The highest-value queries (\"orum free trial,\" \"orum demo,\" \"apollo io dialer\") have high CPC but 0% traffic share, which points to weak intent match and/or rankings outside the top results. Direct-answer formatting, expected sections, schema, and practical setup content can raise relevance and win more clicks for BOFU searches. A tighter cluster with deliberate internal links and a single canonical domain concentrates page equity instead of splitting it across duplicates.