TMB Organic Growth Opportunities

Unlock a century of exclusive content by creating a licensable vault for every evergreen article from Reader’s Digest, Taste of Home, and other archival brands. This play targets high-intent B2B users like producers and publishers seeking unique, rights-cleared historical content for their own projects.

Example Keywords

• "license 1950s reader’s digest story"
• "classic nostalgia article reprint rights"
• "historical diy project syndication"
• "vintage recipe licensing for cookbook"

Rationale

Academic publishers, OTT producers, and brands constantly hunt for rights-cleared archival text, a market with virtually zero SEO competition from other publishers. By surfacing its 100-year archive, TMB can dominate this niche and generate high-margin licensing revenue from existing assets.

Topical Authority

As the exclusive owner of this vast historical archive, TMB has unparalleled and unbeatable topical authority. No competitor can replicate this content, making TMB the definitive source for licensing these legacy articles.

Internal Data Sources

Utilize OCR’d magazine XML from the K4 internal archive, existing rights and expiration data tables, and scanned historical cover art to create comprehensive, data-rich pages for every article.

Estimated Number of Pages

15,000+

Transform 40+ years of Family Handyman's project blueprints into a massive digital storefront, with a unique page for every plan. This strategy captures high-intent DIYers and commercial users searching for specific, high-quality project plans they can purchase or license.

Example Keywords

• "license woodworking plan pdf"
• "diy shed blueprint commercial use"
• "adirondack chair project rights purchase"
• "classroom carpentry curriculum family handyman"

Rationale

The online market for DIY project plans is flooded with low-quality sites, while high-intent search queries show clear purchase intent (evidenced by $5-$20 CPCs in Google Ads). By offering its exclusive, trusted IP, TMB can dominate this commercial search landscape and create a new direct-to-consumer revenue stream.

Topical Authority

Family Handyman is an iconic and trusted name in the DIY space. Leveraging this brand equity gives TMB immediate and powerful topical authority to become the go-to source for professional-grade project plans.

Internal Data Sources

Leverage structured plan metadata (tools, materials, skill level) from legacy XML archives, step-by-step project photos, and SKU/pricing information from internal inventory systems to generate detailed product pages.

Estimated Number of Pages

8,000+

Create a comprehensive public-facing catalog for every licensable video clip from FailArmy, The Pet Collective, and People Are Awesome. This play targets agency producers and brands who use search to discover and license rights-cleared UGC for their advertising campaigns.

Example Keywords

• "funny pet video licensing for ads"
• "failarmy compilation commercial rights"
• "inspirational sports clip for commercial"
• "ugc video library for tv advertising"

Rationale

TMB controls one of the world's largest rights-cleared UGC libraries, yet buyers currently find this content through intermediaries. Creating a direct-to-source catalog allows TMB to capture this high-intent traffic, increase margins, and own the relationship with buyers.

Topical Authority

As the direct owner and licensor of these world-famous UGC brands, TMB has absolute topical authority. Buyers searching for these clips will see TMB as the most trustworthy and direct source, bypassing third-party marketplaces.

Internal Data Sources

Use rights-cleared clip metadata (length, orientation, exclusivity) from internal asset management systems like CatDV, associated rights contracts to define usage terms, and high-resolution thumbnails to build a rich, searchable catalog.

Estimated Number of Pages

2,000+

Build a public-facing encyclopaedia that details every contextual audience segment TMB sells programmatically, with a unique page for each IAS or Oracle segment ID. This strategy captures ultra-high-intent searches from media buyers and programmatic traders researching cookieless targeting solutions.

Example Keywords

• "contextual segment home improvement"
• "cookieless targeting gardening enthusiasts"
• "contextual advertising audience id 6743"
• "brand-safe sports fails inventory list"

Rationale

Programmatic buyers frequently Google exact segment names and IDs before activating them in a DSP, but virtually no publishers create content for these queries. By owning this technical SERP real estate, TMB can attract a valuable B2B audience at the critical moment of consideration and turn search traffic directly into ad spend.

Topical Authority

As the provider of these segments, TMB is the ultimate authority. Publishing this information openly builds trust and establishes TMB as a transparent, technically proficient partner in the programmatic ecosystem.

Internal Data Sources

Utilize existing segment spreadsheets and taxonomies provided by ad-tech partners like IAS and Oracle, along with internal performance data (CPM, CTR deltas) to enrich the pages and prove segment value.

Estimated Number of Pages

2,500+

Establish ultimate trust with advertisers by creating a public portal of 'trust cards,' with one page for every TMB property broken down by GARM and IAS/DoubleVerify brand-safety scores. This play intercepts media buyers performing due diligence on inventory quality before committing ad spend.

Example Keywords

• "family handyman brand-safety report"
• "failarmy ias viewability score"
• "the pet collective garm suitability tier"
• "safe ctv inventory publisher transparency"

Rationale

As advertisers face increasing pressure to ensure brand safety, they actively search for third-party validation from sources like IAS and GARM. By proactively publishing these scores, TMB can win trust, differentiate from competitors who hide this data, and attract backlinks from ad-tech blogs covering industry transparency.

Topical Authority

This play perfectly aligns with the 'Trusted' in Trusted Media Brands, creating powerful brand resonance and establishing unimpeachable topical authority on the subject of media quality and transparency.

Internal Data Sources

Use monthly Brand Suitability exports from IAS and DV360, JSON reports from the DoubleVerify API, and internal GARM compliance documentation to create and automatically update the data on each 'trust card' page.

Estimated Number of Pages

2,200+

Improvements Summary

Revise corporate information pages to target high-intent branded queries and fill content gaps for key terms like 'trusted media brands', 'TMBI', and 'phone number'. Strengthen on-page SEO, add FAQ blocks, and improve internal linking to boost rankings and user experience.

Improvements Details

Update title tags, meta descriptions, and H1s to include primary and secondary keywords for each page. Add structured FAQ sections, organization schema, and convert PDF resources to HTML landing pages. Expand content with a corporate timeline, help hub, and glossary, while optimizing internal links and navigation anchors for relevance.

Improvements Rationale

These actions address missed search demand and underperforming rankings for branded queries, despite low competition. By making content more discoverable and relevant, the site can capture more organic traffic, reduce misdirected customer service inquiries, and pass authority to brand sub-pages through improved internal linking.