Torq Organic Growth Opportunities

Create a massive library of compatibility pages that map specific OEM motor brands and model numbers to the correct TORQ replacement switches. This targets users who search for the machine they own rather than the technical part number they need.

Example Keywords

• "[Brand] [Model] motor start switch replacement"
• "[Model] centrifugal switch assembly"
• "[Brand] single-phase motor switch parts"
• "replacement switch for [Model] motor"

Rationale

Maintenance and repair professionals often search by the motor's model number found on the nameplate. By creating dedicated landing pages for thousands of model combinations, torq.com can capture high-intent traffic at the exact moment of a repair need.

Topical Authority

TORQ already ranks for specific part identifiers and has a deep catalog of over 400 items; providing a compatibility layer reinforces their position as the primary source for motor components.

Internal Data Sources

Use product catalog attributes, technical PDFs from the /Asset/ folder, and internal fitment tables that map OEM models to TORQ SKUs.

Estimated Number of Pages

25,000+ (Covering major brands like Baldor, Leeson, and Marathon across thousands of models)

Develop a comprehensive cross-reference database that targets competitor and legacy part numbers, offering TORQ equivalents as the solution. This play captures users looking to replace specific components from other manufacturers.

Example Keywords

• "[Competitor Part Number] equivalent"
• "[OEM Part Number] cross reference"
• "replace [Part Number] with TORQ"
• "[Part Number] switch alternative"

Rationale

Procurement teams and engineers frequently search for equivalents when a specific part is unavailable or too expensive. These pages provide immediate value by offering a direct substitute with matching specs.

Topical Authority

The domain already shows success with part-specific queries (e.g., "8006" or "7119"); expanding this to external part numbers leverages existing search behavior patterns.

Internal Data Sources

Internal interchange spreadsheets, competitor catalog data, and dimensional comparison charts from engineering files.

Estimated Number of Pages

80,000+ (Mapping thousands of industry-standard and competitor part numbers)

Generate parametric landing pages based on motor nameplate specifications like HP, Voltage, and RPM. This targets users who may not have a model number but know the electrical requirements of their motor.

Example Keywords

• "single phase [HP] [Voltage] motor start switch"
• "[RPM] [HP] motor start switch replacement"
• "start switch for [Voltage] [HP] motor"
• "capacitor start motor switch [HP]"

Rationale

When model numbers are worn off or illegible, technicians search by the electrical specs they can measure or read. These pages act as a programmatic 'selector' tool that indexes in search engines.

Topical Authority

TORQ's technical resource section and existing PDF datasheets provide the necessary technical grounding to claim authority on motor starting circuits.

Internal Data Sources

Product specification tables, engineering selection rules, and electrical rating data from the TORQ item database.

Estimated Number of Pages

15,000+ (Combinations of HP, Voltage, RPM, and Frame sizes)

Target 'panic' queries for discontinued or obsolete motor parts by providing modern TORQ replacements. This play focuses on legacy components that are no longer supported by original manufacturers.

Example Keywords

• "[Part Number] discontinued"
• "[Part Number] obsolete replacement"
• "[Part Number] no longer available"
• "superseded by [Part Number]"

Rationale

There is a massive secondary market for repairing old industrial equipment where the original parts are out of production. TORQ can capture this demand by positioning their active catalog as the modern solution.

Topical Authority

As a long-standing manufacturer (Torq Corporation), the brand has the historical context to provide reliable advice on replacing legacy components.

Internal Data Sources

Legacy catalogs, revision history notes, and historical substitution data from sales records.

Estimated Number of Pages

50,000+ (Covering decades of discontinued industrial motor components)

Create pages tailored to specific types of industrial machinery, such as air compressors, pumps, and conveyors. This targets users searching for a solution based on the equipment they are servicing.

Example Keywords

• "start switch for air compressor motor"
• "pump motor start switch replacement"
• "underspeed switch for bucket elevator"
• "conveyor motor motion switch"

Rationale

Buyers often identify their needs by the machine type (e.g., 'I need a switch for my compressor'). These pages bridge the gap between generic parts and specific industrial applications.

Topical Authority

TORQ's 'Capabilities' and 'OEM Partners' sections already hint at this expertise; scaling it into specific application pages formalizes their topical authority.

Internal Data Sources

Customer RFQ history, industry-specific application notes, and sales data categorized by equipment type.

Estimated Number of Pages

10,000+ (Covering various industries, equipment types, and common brands)

Improvements Summary

Make the Syncrosnap centrifugal switches capability page the single primary ranking URL for "centrifugal switch" and related variants, while repositioning the currently ranking PDF as a downloadable asset behind a new HTML catalog page. Add new resource pages and expand thin category copy, supported by tighter internal linking and cleanup of protocol/canonical duplication.

Improvements Details

Map core keywords to one URL: target "centrifugal switch" on /capabilities/syncrosnap-centrifugal-stationary-switches/ and target "electric motor switches" on the stationary switch replacement parts category/page, with distinct titles, H1s, and 400–800 words of unique category text. Publish new HTML resources to replace PDF-first indexing (e.g., /resources/centrifugal-switches-catalog/) and launch quick-win content for "centrifugal block out synchronizer," plus a selection guide and troubleshooting page. Add hub-to-resource and category-to-hub links, breadcrumbs + schema, and sitewide HTTPS 301 redirects/canonicals so Google consolidates authority on the intended pages.

Improvements Rationale

Multiple URLs currently compete for the same queries (capability page, PDF, and category pages), which dilutes relevance and can suppress rankings for "centrifugal switch." Shifting key specs and tables into HTML pages, adding selection/troubleshooting content, and strengthening internal linking aligns the cluster with what page-1 industrial results show (guidance, specs, FAQs) and drives more qualified RFQs than PDF landings.