TransUnion Organic Growth Opportunities

A massive, programmatic library of 'How to spot, avoid, and report' pages for brand impersonation and channel-specific scams. This strategy captures high-intent consumer traffic at the moment of potential identity theft or fraud.

Example Keywords

• {brand} text message scam
• is this {brand} email legitimate
• how to report {brand} phishing
• {brand} account takeover prevention
• one-time passcode scam for {brand}

Rationale

Consumers frequently search for specific brand names alongside scam modifiers when they receive suspicious communications. By providing immediate, authoritative guidance, TransUnion can capture users at the earliest stage of the fraud lifecycle and funnel them toward identity protection services.

Topical Authority

TransUnion already ranks for high-trust consumer protection terms like 'credit freeze' and 'fraud alerts.' Expanding into specific scam types leverages this existing trust and domain strength (Authority Score 67) to dominate long-tail safety queries.

Internal Data Sources

Utilize the Fraud Trends library, Consumer Pulse Study data, and TruValidate identity insights to provide proprietary statistics and 'what to do next' workflows that competitors cannot replicate.

Estimated Number of Pages

60,000+ (Covering thousands of brands across multiple channels like SMS, Email, and Social Media)

A comprehensive set of incident-specific pages optimized for 'what do I do now?' intent following corporate data breaches. These pages provide standardized response steps, company-specific FAQs, and direct paths to TransUnion monitoring tools.

Example Keywords

• {company} breach what to do
• {company} data leak 2025
• how to check if my info was leaked in {company} breach
• {company} breach monitoring services
• steps to take after {company} hack

Rationale

Data breaches trigger massive spikes in search volume from concerned consumers seeking immediate action plans. TransUnion is uniquely positioned to provide the 'official' checklist for recovery, driving high-intent traffic to its fraud-victim resources.

Topical Authority

The domain already hosts a dedicated /data-breach-resources section. Scaling this to include specific company/year incidents aligns with Google's preference for authoritative, YMYL (Your Money Your Life) content from established credit bureaus.

Internal Data Sources

Leverage existing data-breach-protection checklists, newsroom research on breach severity, and consumer-support help center documentation to differentiate the content.

Estimated Number of Pages

40,000+ (Covering historical and new incidents by company, year, and exposed data type)

A B2B-focused library of jurisdictional compliance guides for landlords and employers regarding background checks. This strategy targets professional buyers seeking to navigate the complex landscape of local and state screening laws.

Example Keywords

• tenant screening laws {state}
• rental application background check rules {city}
• employment background check law {state}
• ban-the-box {city} requirements
• adverse action notice requirements {state}

Rationale

Compliance is a primary pain point for property managers and HR professionals. By providing programmatic legal explainers and checklists, TransUnion can capture B2B intent and drive leads to its SmartMove and background screening products.

Topical Authority

TransUnion has a strong existing footprint in /industry/background-screening and resident screening services. Providing deep, localized compliance content reinforces its position as a regulatory-first partner.

Internal Data Sources

Use SmartMove product knowledge, client-support compliance notifications, and permissible purpose documentation to provide accurate, actionable B2B guidance.

Estimated Number of Pages

15,000+ (Covering 50 states and thousands of cities/counties with specific use-case variations)

Programmatic B2B playbooks that map specific fraud attacks to the customer journey within specific industries. These pages target risk and fraud leaders looking for technical solutions to sophisticated threats like synthetic identity and account takeover.

Example Keywords

• account takeover prevention for {industry}
• synthetic identity detection at onboarding
• bot detection for login {industry}
• call center impersonation fraud prevention
• promo abuse prevention for marketplaces

Rationale

B2B buyers search for solutions tailored to their specific industry and the specific point of friction in their customer journey. This play captures high-intent professional traffic that is currently underserved by TransUnion's consumer-heavy organic profile.

Topical Authority

The domain's extensive /solution/truvalidate/ footprint provides the perfect foundation for these playbooks. Scaling this content helps bridge the keyword gap where competitors like Experian currently lead.

Internal Data Sources

Incorporate TruValidate solution subpages, quarterly Fraud Trends reports, and industry-specific case studies to provide evidence-backed prevention strategies.

Estimated Number of Pages

12,000+ (Mapping 8+ industries across 10+ attack types and 8+ customer journey steps)

A developer-centric library of implementation guides and 'recipes' for integrating TransUnion APIs into various platforms and languages. This targets the technical decision-makers and implementers who drive product adoption.

Example Keywords

• device risk API example {language}
• call authentication integration with {platform}
• identity verification workflow for onboarding
• Snowflake audience activation data partner
• risk-based authentication workflow implementation

Rationale

Technical implementers often search for specific code examples or platform-specific integration steps during the evaluation phase. Providing these 'recipes' at scale reduces sales friction and captures 'how-to' intent that competitors often dominate.

Topical Authority

TransUnion's broad solution surface area in identity and authentication makes it a natural source for technical implementation guidance. This play expands the domain's reach into developer-heavy SERPs.

Internal Data Sources

Utilize technical solution documentation, whitepapers, and internal reference architectures to generate accurate, language-specific integration steps.

Estimated Number of Pages

10,000+ (Covering various products, platforms, programming languages, and event triggers)

Improvements Summary

Rework the /credit-freeze page into a task-first hub with clear paths to freeze, temporary unfreeze, and remove a freeze, plus online/phone/mail steps, requirements, and timing. Expand /credit-freeze/credit-freeze-faq into snippet-ready Q&A with schema, and reposition the blog how-to page to stay informational while routing action intent to the hub.

Improvements Details

On /credit-freeze, add an above-the-fold “choose your action” jump-link module, a dedicated “temporary unfreeze” section, and scannable tri-path instructions (online/phone/mail) including what you’ll need and how long it takes. On the FAQ page, rewrite answers to 40–60 word direct responses, add questions targeting terms like “freeze credit on transunion,” “temporarily unfreeze transunion,” and “transunion credit unfreeze phone number,” and add FAQPage + HowTo schema where applicable. Update the blog page with a prominent CTA to /credit-freeze, expand comparison content (freeze vs fraud alert vs credit lock), and add internal links from breach/fraud/support pages via a “Security & Control Center” module to concentrate authority on the hub.

Improvements Rationale

High-volume, low-competition queries in this cluster show near-zero traffic share, which points to page-2 rankings and mismatched SERP intent; clearer task completion structure and intent-matched headings close that gap. Short, direct FAQ formatting plus schema increases eligibility for featured snippets, PAA, and FAQ rich results, while blog-to-hub differentiation reduces keyword overlap and sends ready-to-act users to the converting page.