Trustly Organic Growth Opportunities

Provide a dedicated page for every US/Canadian routing number that Trustly supports. These pages will explain real-time balance check capabilities, deposit limits, and payout speeds for that specific routing number.

Example Keywords

• "031100209 instant ach deposit limit"
• "does routing number 122105278 support same-day ACH"
• "routing #021000021 open-banking payments"
• "what bank is routing number 072405908"

Rationale

Billions of searches happen for routing numbers, but no site answers the follow-up question: 'what can I do with it?'. By providing payment capability information, Trustly can capture high-intent traffic from consumers and merchants at the point of verification, creating a new, high-volume organic funnel.

Topical Authority

Trustly's core business involves connecting to banks, giving them inherent authority on the capabilities of each institution's payment rails. This play leverages that direct knowledge, creating best-answer content no affiliate or generic info site can replicate.

Internal Data Sources

Use the internal 'Bank ID to routing number' mapping table, historical success rate and limit data by routing number, and live status APIs to generate unique, data-rich content for each page.

Estimated Number of Pages

20,000+

Create a comprehensive guide for every NACHA and ISO 20022 return code, specific to each of the top 500 banks. Each page will explain the code's meaning in plain English, its common causes, and how Trustly's platform helps mitigate it.

Example Keywords

• "R03 Bank of America fix"
• "ISO AM05 Royal Bank insufficient funds code"
• "ACH return code R29 Wells Fargo dispute"
• "how to resolve return code R10"

Rationale

Developers and finance operations teams frequently search for these cryptic codes when troubleshooting failed payments. Providing a definitive, bank-specific answer establishes Trustly as an expert and captures high-value B2B users at their exact moment of need.

Topical Authority

As a payment processor, Trustly has first-hand data on the frequency and context of these return codes across all banks. Publishing this aggregated knowledge demonstrates deep technical expertise and builds trust with a technical audience that influences buying decisions.

Internal Data Sources

Leverage historical counts of each return code per bank, recommended retry logic from a machine-learning risk engine, and pre-vetted, consumer-facing explanations to create unparalleled content depth.

Estimated Number of Pages

10,000+

Develop a unique page for every combination of Sportsbook/iGaming brand, US state, and top consumer bank. Each page will detail the exact Trustly withdrawal speed, specific limits, and any weekend cutoff times, using proprietary data.

Example Keywords

• "instant withdrawal DraftKings Bank of America Pennsylvania"
• "same-day payout BetMGM Wells Fargo"
• "how long does FanDuel take to pay out Chase"
• "fastest payout sportsbook for chime"

Rationale

iGaming users are highly motivated by payout speed and frequently search for specific operator-bank combinations to find the fastest cash-out method. These pages answer that precise, high-transactional-intent query, positioning Trustly as the optimal choice at the moment of decision.

Topical Authority

Trustly already ranks for 'trustly casino' and powers payouts for major operators, giving them unique, first-party data on settlement times. This play solidifies their authority in the lucrative gaming vertical by providing unmatched transparency that competitors cannot offer.

Internal Data Sources

Utilize merchant settlement logs showing median payout times per operator/bank/state, the bank availability API, and a library of responsible-gaming copy for each state's regulations to generate accurate, compliant, and unique content.

Estimated Number of Pages

3,500+

Build a consumer-facing directory with a page for thousands of top online and brick-and-mortar merchants. Each page will provide a clear yes/no answer on whether Trustly is accepted, along with details on limits and any active promotions.

Example Keywords

• "does Shein accept instant bank transfer"
• "how to pay by bank on Steam"
• "Nike pay by bank checkout"
• "merchants that accept echecks online"

Rationale

Consumers often check payment options before committing to a purchase, and search results for this are currently fragmented and unreliable. A definitive directory from Trustly captures this high-intent traffic and can influence consumer choice at the final step of the funnel, driving adoption.

Topical Authority

As the payment network, Trustly is the single source of truth for which merchants are part of its network. This play leverages that exclusive knowledge to create an evergreen, authoritative resource that no third-party site can reliably replicate, answering a direct consumer question.

Internal Data Sources

Use the merchant onboarding database (with merchant ID, vertical, and geo-location), live transaction flags indicating payment method availability, and a database of marketing promotions to keep content fresh and accurate.

Estimated Number of Pages

10,000+

Generate granular compliance checklists for various business models (e.g., e-commerce, lending, utilities) across key global jurisdictions. Each page will detail readiness for regulations like PSD2, FedNow, and Nacha, and highlight how Trustly ensures compliance.

Example Keywords

• "FedNow compliance checklist for mortgage servicers"
• "PSD2 SCA rules for UK telecoms"
• "Pix refund regulation for Brazilian subscription services"
• "Nacha compliance for subscription businesses"

Rationale

Navigating payment regulations is a major pain point and cost center for businesses, especially when expanding to new markets. These checklists attract high-value decision-makers (legal, product, finance) by providing actionable, region-specific guidance that directly addresses their business challenges.

Topical Authority

Trustly operates as a regulated entity in multiple jurisdictions, giving it deep, practical expertise in payment compliance. This play transforms that internal knowledge into a public-facing asset, establishing thought leadership and generating highly qualified B2B leads.

Internal Data Sources

Combine the internal legal team's wiki (tagged by regulation and use-case) with a product feature-availability matrix to create checklists that are both comprehensive and directly tied to Trustly's solution.

Estimated Number of Pages

1,500+

Improvements Summary

Consolidate duplicate gaming pages into a single authoritative pillar, optimize on-page elements for high-value keywords, and build out supporting content to address key search intents. Upgrade internal linking, add rich media, and implement advanced schema for better SERP visibility.

Improvements Details

Redirect duplicate URLs to a single canonical page targeting keywords like 'trustly casino' and 'casino trustly'. Revise titles, H1s, and add content blocks such as how-to guides, comparison tables, and FAQs with schema markup. Create new spoke pages for 'Pay N Play', instant payouts, betting sites, and deposit tutorials, all interlinked with the pillar. Improve internal links from help articles, compress images, add a table of contents, and secure backlinks from iGaming and fintech sources.

Improvements Rationale

Consolidating URLs eliminates cannibalization and focuses ranking signals, while targeted on-page optimization aligns content with high-potential, low-competition queries. Addressing content gaps and improving internal linking increases topical authority and user engagement. These actions are expected to drive higher CTR, improved rankings, and significant growth in organic sessions and paid-traffic value.