Tyler Technologies Organic Growth Opportunities

Create a metric dashboard page for every public sector department and population size, allowing agencies to benchmark their performance against peers. These pages will provide median and top-quartile performance KPIs, attracting leaders looking to justify technology investments.

Example Keywords

• “911 response time benchmark 50 000 population”
• “utility billing first-call resolution KPI 100 k customers”
• “court case clearance rate benchmark large county”
• “municipal finance department KPIs vs peers”

Rationale

Government leaders constantly seek to measure their performance against similar-sized jurisdictions to identify areas for improvement and build business cases for new technology. By providing unique, data-driven benchmarks, Tylertech.com becomes an indispensable resource for strategic planning and budget allocation, capturing high-intent traffic at the earliest stages of the buying cycle.

Topical Authority

Tyler's authority is unparalleled here because the benchmarks are derived from its own aggregated and anonymized cloud software telemetry (SaaS analytics from products like CAD, ERP, and eFile). Unlike competitors who rely on survey data, Tyler can provide objective, real-world performance metrics, establishing itself as the authoritative source for public sector operational intelligence.

Internal Data Sources

Leverage the SaaS analytics data lakehouse (Redshift/Snowflake) for real-time performance data, post-implementation success audits stored in Salesforce to validate ROI, and poll results from the Tyler Community forums to add qualitative insights.

Estimated Number of Pages

10,500+

Develop a comprehensive hub with a landing page for every U.S. state and a sub-page for every county, detailing how Tyler's solutions address specific local challenges. This play targets high-intent, geographically-focused search queries with tailored content.

Example Keywords

• “public safety software Florida”
• “county permitting software in Texas”
• “school bus routing software California”
• “municipal ERP system New York”

Rationale

Public sector decision-makers search for solutions relevant to their specific jurisdiction, including its unique regulations and needs. Creating hyper-local pages allows Tyler to capture this long-tail traffic, directly addressing a buyer's context and moving them down the funnel faster than competitors who focus on broader terms.

Topical Authority

With over 10,000 government clients across all 50 states, Tyler has unmatched proof points and case studies to validate its expertise at the state and county level. This existing footprint provides the necessary credibility to rank for these local terms and demonstrate a deep understanding of the market.

Internal Data Sources

Utilize client lists segmented by state and county, the existing library of case studies and fast-facts sheets, and live API pulls from NIC open-data feeds to show real-time usage statistics and add unique value.

Estimated Number of Pages

3,200+

Build a dedicated guide for every major government grant program, detailing how it can fund specific Tyler solutions. These pages will serve as a resource for agencies looking to secure funding for technology projects.

Example Keywords

• “Byrne JAG grant public safety software 2025”
• “ARPA water billing modernization funds Michigan”
• “ESSER II technology upgrade ERP”
• “how to use grant funding for CAD systems”

Rationale

Securing funding is often the biggest hurdle in the public sector procurement process. By becoming a co-pilot in the grant-writing journey, Tyler can build trust and brand preference long before an RFP is issued, capturing extremely high-intent traffic from agencies with a clear path to purchase.

Topical Authority

Tyler's internal NIC Grants Office database and history of helping clients secure funding provide a deep well of expertise. This play transforms internal knowledge into a public-facing asset that establishes Tyler as a strategic partner, not just a software vendor.

Internal Data Sources

Leverage the internal NIC Grants Office database, a repository of successful (redacted) grant applications from past clients, and API connections to grants.gov to provide up-to-date timelines and information.

Estimated Number of Pages

2,500+

Create a library of prescriptive, step-by-step digital journey maps for every high-value government service in every state. These pages will illustrate the ideal future-state workflow using Tyler's products, attracting leaders focused on process improvement.

Example Keywords

• “digital building permit workflow Florida”
• “online property tax payment process Ohio”
• “court fine e-payment journey Texas”
• “how to digitize school enrollment”

Rationale

Agency leaders and department heads are tasked with improving citizen services and often start by researching best-practice workflows. By providing detailed, visual templates for these journeys, Tyler can intercept this research phase, frame the problem, and position its software as the definitive solution.

Topical Authority

As the operator of the NIC digital government and payments network, Tyler possesses real transaction data and process insights that no competitor can replicate. This allows Tyler to speak with authority on current-state inefficiencies and the ROI of a future-state digital workflow, using its own data as proof.

Internal Data Sources

Utilize internal implementation playbooks and BPMN swim-lane diagrams, API feeds from the NIC payment network for transaction data, and the client case study repository for local testimonials and quotes.

Estimated Number of Pages

3,000+

Develop a procurement resource that details how to purchase Tyler solutions through every major cooperative purchasing contract. Each page will explain eligibility, pricing, and provide pre-written SOW language to simplify the buying process.

Example Keywords

• “buy CAD software through NASPO”
• “GSA schedule ERP public sector”
• “Sourcewell permitting software contract”
• “OMNIA partners Tyler Technologies”

Rationale

Experienced government buyers often prefer to use pre-negotiated contract vehicles to bypass a lengthy RFP process. A user searching for a specific contract is at the final stage of the buying journey. By creating clear pathways for these buyers, Tyler can significantly shorten sales cycles and capture revenue that might otherwise be lost to more easily procured competitors.

Topical Authority

Tyler is already listed on dozens of national and state-level contracts. This play simply surfaces that existing, hard-to-find information in a search-friendly format, leveraging the company's established procurement status to demonstrate authority and ease of doing business.

Internal Data Sources

Use internal legal and procurement playbooks, master price lists already filed with each purchasing cooperative, and auto-generated Statement of Work (SOW) templates from sales tools like DealHub.

Estimated Number of Pages

1,500+

Improvements Summary

Target ERP product and solution pages currently ranking just outside the top 10 for high-value keywords. Expand content, add comparison tables, FAQs, and internal links to improve rankings and drive more qualified traffic.

Improvements Details

Key tasks include optimizing H1s and title tags, adding 600–2,000 words per page focused on ERP modules, compliance, and funding, and embedding comparison charts and FAQ blocks with schema. Target keywords such as 'enterprise erp', 'municipal erp software', and 'school erp software'. Add case studies, video testimonials, and an ROI calculator, and implement a structured internal linking plan pointing to a central ERP pillar page.

Improvements Rationale

Current pages lack depth and competitive features found on rival sites, limiting their ability to rank for non-branded ERP terms. Expanding content, improving keyword targeting, and adding structured data will help capture more search traffic and improve user engagement. Internal linking and supporting content are expected to increase authority, click-through rates, and organic visits for ERP-related queries.