Under Armour Organic Growth Opportunities

Transform Under Armour's MapMyRun data into comprehensive running route guides for cities worldwide. Each page features detailed route information, difficulty ratings, user reviews, and recommended Under Armour gear based on terrain and weather conditions.

Example Keywords

• "best running routes in [City]"
• "popular running trails near [Location]"
• "scenic running paths in [Area]"
• "urban running routes [City]"

Rationale

Under Armour owns MapMyRun, providing exclusive access to millions of user-generated routes and statistics. This proprietary data can be transformed into valuable, SEO-optimized content that competitors cannot replicate.

Topical Authority

Ownership of MapMyRun establishes clear authority in the running space, with access to real user data and insights.

Internal Data Sources

MapMyRun route data, user statistics, local weather information, and product recommendations based on route characteristics.

Estimated Number of Pages

500,000+ (covering global cities and popular running locations)

Create comprehensive guides for every position and role in various sports, including detailed skill breakdowns, training tips, and position-specific gear recommendations. Each page provides expert insights and practical advice for athletes.

Example Keywords

• "what is a [Position] in [Sport]"
• "how to play [Position]"
• "[Sport] position guide"
• "best gear for [Position] players"

Rationale

Athletes frequently search for position-specific information and training guidance. Under Armour can become the go-to resource while naturally promoting relevant products.

Topical Authority

Under Armour's partnerships with professional athletes and teams provide credibility in sports education content.

Internal Data Sources

Professional athlete insights, coaching staff expertise, and sport-specific product development data.

Estimated Number of Pages

2,000-3,000 (covering all positions across major sports)

Develop detailed guides for preventing and recovering from common sports injuries, including rehabilitation exercises and recommended protective gear. Content focuses on evidence-based advice and proper equipment usage.

Example Keywords

• "preventing [Injury] in [Sport]"
• "recovery tips for [Injury]"
• "best compression gear for [Injury]"
• "[Sport] injury prevention guide"

Rationale

Athletes actively seek injury prevention and recovery information, creating an opportunity to provide valuable content while highlighting Under Armour's protective gear.

Topical Authority

Under Armour's expertise in performance gear and partnerships with medical professionals establish credibility in injury prevention.

Internal Data Sources

Product research data, medical professional partnerships, and athlete recovery testimonials.

Estimated Number of Pages

1,500-2,500 (covering various injuries across different sports)

Create comprehensive nutrition guides and recipes for athletes, leveraging MyFitnessPal data to provide sport-specific meal plans and dietary advice. Content includes detailed nutritional information and performance-focused eating strategies.

Example Keywords

• "meal plan for [Sport] athletes"
• "pre-game nutrition [Sport]"
• "best foods for [Training Goal]"
• "athlete diet plans [Sport]"

Rationale

Athletes regularly search for sport-specific nutrition advice. Under Armour can leverage MyFitnessPal's extensive data to create authoritative content.

Topical Authority

Ownership of MyFitnessPal provides unique insights and data-driven nutrition recommendations.

Internal Data Sources

MyFitnessPal database, nutritionist partnerships, and athlete meal plan data.

Estimated Number of Pages

50,000+ (covering various sports, diets, and nutrition goals)

Develop comprehensive guides for athletic gear selection based on different weather conditions and climates. Each page provides detailed recommendations for specific activities in various weather scenarios.

Example Keywords

• "what to wear running in [Weather]"
• "best gear for [Activity] in [Climate]"
• "[Sport] clothing for [Season]"
• "how to layer for [Activity]"

Rationale

Athletes need guidance on appropriate gear for different weather conditions, creating an opportunity to showcase Under Armour's climate-specific technologies.

Topical Authority

Under Armour's expertise in performance gear and weather-specific technologies provides natural authority.

Internal Data Sources

Product technology specifications, testing data, and climate research.

Estimated Number of Pages

2,000-3,000 (covering various climates and activities)

Improvements Summary

Focus on optimizing high-volume and long-tail keywords for men's hoodies and joggers. Enhance content with targeted keywords, rich media, and user-generated content.

Improvements Details

Optimize page titles, meta descriptions, and product descriptions with keywords like 'under armor hoodie' and 'men's ua unstoppable fleece joggers'. Use header tags effectively, add high-quality images and videos, and incorporate customer reviews. Implement internal linking strategies and improve site navigation.

Improvements Rationale

These improvements aim to capture more traffic from high-volume keywords and improve search engine rankings. By aligning content with user intent and enhancing user experience, the strategy seeks to increase organic traffic, engagement, and conversion rates, providing a competitive edge in the men's athletic apparel market.