Unily Organic Growth Opportunities

Publish thousands of hyper-specific data sheets showing employee experience benchmarks, segmented by industry, region, and metric. This establishes Unily as the definitive source for EX data, attracting strategic leaders and consultants.

Example Keywords

• 'deskless worker engagement benchmark hospitality europe'
• 'content adoption rate benchmark pharmaceuticals apac'
• 'digital workplace search satisfaction median financial services'
• 'intranet page dwell time benchmark telecom north america'

Rationale

Strategic planners, consultants, and enterprise leaders constantly seek data to validate their investments and performance. By publishing a massive, granular library of proprietary benchmarks, Unily can capture high-authority traffic from users who need this data to build business cases and set goals.

Topical Authority

Unily's existing analytics features and broad customer base give them unique credibility to publish this data. Surfacing anonymized aggregates produces an impossible-to-replicate content moat, cementing their authority in the employee experience space far beyond what competitors offer.

Internal Data Sources

Utilize anonymized platform telemetry (logins, search success rates, dwell times), time-series data from the Unily Analytics feature, and integrate external datasets like OECD productivity indexes for normalization.

Estimated Number of Pages

~11,856

Generate thousands of static landing pages detailing the potential ROI of an intranet for specific industries, company sizes, and regions. This play directly targets finance and leadership personas who are building a business case for purchase.

Example Keywords

• 'intranet roi calculator manufacturing'
• 'employee experience roi 5000 employees'
• 'intranet business case europe'
• 'digital workplace payback period apac'
• 'internal comms cost savings 200 employees'

Rationale

The most critical question for high-value B2B buyers is 'What is the ROI?'. By creating pre-calculated, SEO-indexed ROI pages for thousands of specific segments, Unily can capture the highest-intent traffic at the exact moment buyers are justifying budget, leapfrogging competitors who gate this information.

Topical Authority

Unily already has an interactive ROI calculator and ranks for 'intranet roi'. This play expands that authority by publishing the results at scale, demonstrating deep understanding of business value across every conceivable customer segment and establishing unmatched credibility with economic buyers.

Internal Data Sources

Leverage anonymized cost-saving and productivity data from the existing customer base, export sliced data from the internal ROI calculator engine, and use public regional wage data to normalize financial impact figures.

Estimated Number of Pages

~3,200

Create a large set of localized landing pages targeting buyers searching for intranet and employee experience solutions in specific cities and countries. These pages will feature regional case studies and localized calls-to-action to capture global demand.

Example Keywords

• 'intranet software london'
• 'employee experience platform singapore'
• 'digital workplace solution sydney'
• 'intranet provider chicago'
• 'employee engagement portal toronto'

Rationale

Enterprise buyers often search with a geographic qualifier to find vendors with a local presence, support, or understanding of their market. This play systematically captures this high-intent, location-based search traffic, a significant gap in Unily's current strategy that competitors are already exploiting.

Topical Authority

While Unily currently lacks geo-specific pages, they have a global customer base and office locations (New York, London, Sydney, etc.). By leveraging these assets and creating scaled, localized content with regional customer logos and compliance notes (e.g., GDPR in Europe), they can quickly establish local relevance and authority.

Internal Data Sources

Use customer lists filtered by geography to showcase local logos, incorporate regional compliance documentation (GDPR, CCPA), and leverage LinkedIn Sales Navigator data for local market statistics to enrich the content.

Estimated Number of Pages

~1,200

Develop a vast library of downloadable templates and content kits for hundreds of specific internal communication scenarios. This strategy attracts practitioners by providing immediate, tangible value and subtly positions Unily as the platform to execute these campaigns.

Example Keywords

• 'crisis communication intranet post template'
• 'merger acquisition employee email template'
• 'hybrid work newsletter template'
• 'sustainability update internal comms example'
• 'frontline shift briefing template'

Rationale

Internal communications and HR professionals are constantly under pressure to create high-quality content for various business scenarios. A comprehensive template library becomes an indispensable resource, driving high-volume traffic and building a loyal audience of in-house champions who will advocate for Unily's platform.

Topical Authority

Unily already ranks for 'secure internal communication,' demonstrating foundational authority. Offering a galaxy of practical, ready-to-use templates deepens this authority from theoretical to applied, establishing Unily as the go-to resource for not just the 'what' but the 'how' of effective internal comms.

Internal Data Sources

Analyze historical performance data from customer campaigns to highlight effective templates, use the internal brand design system to create visually appealing assets, and convert consultant playbooks and best-practice guides into actionable templates.

Estimated Number of Pages

~900

Build a comprehensive knowledge base of articles framed around solving specific business problems or achieving desired outcomes with an intranet. This captures mid-funnel users who are actively researching solutions to their pain points.

Example Keywords

• 'how to improve frontline communication'
• 'reduce email overload with an intranet'
• 'onboarding remote employees digitally'
• 'increase deskless worker engagement'
• 'streamline crisis communications platform'

Rationale

Buyers don't search for 'intranets'; they search for solutions to their problems (e.g., 'how to reduce email'). By creating content that directly answers these pain-point queries, Unily can intercept potential customers earlier in their journey and guide them toward Unily's platform as the logical solution.

Topical Authority

Unily has strong topical authority on definitional keywords like 'what is an intranet'. This play is a natural evolution, moving from defining the tool to explaining how to use the tool to solve real-world business problems, thereby broadening and deepening their authority.

Internal Data Sources

Use internal guides on Communications KPIs, leverage platform analytics benchmarks (e.g., time saved, engagement lift), and upload expert commentary and best practices from Unily's own consultants as a custom knowledge base to generate unique insights.

Estimated Number of Pages

~600

Improvements Summary

Revise and expand core intranet guide pages targeting high-volume keywords currently ranking on page 2. Implement on-page SEO, multimedia, FAQ schema, and internal linking to increase authority and visibility.

Improvements Details

Update H1s, title tags, and add keyword-rich tables of contents for each guide, focusing on terms like 'intranet portal', 'enterprise intranet', and 'SaaS intranet'. Add multimedia assets, case studies, infographics, and FAQPage schema to improve E-E-A-T and win rich results. Strengthen internal links from high-authority and related pages, and add new blog posts and interactive tools to support the cluster.

Improvements Rationale

These actions address thin content, weak internal linking, and lack of E-E-A-T signals that are limiting rankings for high-value terms. By targeting striking distance keywords with deeper, better-structured content and improved authority flow, the guides are positioned to move into the top-5 results, increasing organic sessions and conversions.