Unisys Organic Growth Opportunities

Create metro-level heatmaps that score a city's cyber-resilience based on threat likelihood, business impact, and local preparedness. This play turns proprietary survey and incident data into a unique, high-value resource for local business and government leaders.

Example Keywords

• "cyber resilience Dallas"
• "Chicago ransomware risk score"
• "digital infrastructure readiness London"
• "cyber threat map for Houston"

Rationale

Business and government leaders search for threats specific to their geography. By providing metro-level risk analysis, Unisys can capture high-intent traffic from decision-makers that competitors miss with generic national or global reports.

Topical Authority

Unisys has over 15 years of proprietary Security Index survey data and global SOC incident telemetry. Combining and resolving this data to a city level creates an unmatched authority signal that is impossible for competitors to replicate.

Internal Data Sources

Use Unisys Security Index datasets (fear levels, breach history), anonymized SOC event frequency per geography, and public census/GDP data to contextualize economic impact.

Estimated Number of Pages

1,200+ (Covering 120 major global metros with 10 industry-specific overlays each)

Publish a library of IT field-service benchmarks for specific device types and industries, detailing metrics like Mean Time To Repair (MTTR) and First-Visit Fix Rate. This turns a massive internal dataset into an authoritative industry resource for IT operations leaders.

Example Keywords

• "field service MTTR benchmark for laptops"
• "first visit fix rate for POS systems in retail"
• "XLA benchmark for remote workers"
• "acceptable IT support response time"

Rationale

IT and operations leaders actively research performance benchmarks when evaluating service providers or setting internal KPIs. Offering real-world data on specific devices and industries captures bottom-of-funnel search intent and establishes Unisys as the authority on service quality.

Topical Authority

With over 100 million annual service events logged, Unisys possesses a unique and massive dataset on device reliability and service performance. No competitor publicly shares this level of granular data, creating an insurmountable competitive moat.

Internal Data Sources

Use aggregated and anonymized data from ServiceNow and Field Service Management (FSM) data lakes, employee sentiment scores from XLA dashboards, and the device taxonomy from the Device-as-a-Service program.

Estimated Number of Pages

800+ (Covering 80 common device types across 10 major industries, with yearly refreshes)

Develop a comprehensive library of templated pages detailing specific AI use cases for various industries, each outlining the problem, solution, and business outcome. This strategy systematically targets long-tail, industry-specific AI searches at scale.

Example Keywords

• "AI use cases in logistics"
• "retail AI for inventory optimization"
• "how to apply AI to fraud detection"
• "banking artificial intelligence examples"

Rationale

Decision-makers are moving past "what is AI" to "how can AI solve my specific problem." Creating a deep library of use cases directly answers these high-intent queries and positions Unisys as a practical implementation partner, not just a thought leader.

Topical Authority

Unisys already has a wealth of client case studies, AI reports, and sector-specific solution briefs. This play leverages that existing expertise, remixing it into thousands of highly specific, keyword-targeted pages to demonstrate proven success and authority.

Internal Data Sources

Use the client case-study database (117+ examples), AI-focused analyst reports, podcasts, webinars, and internal project KPI repositories (e.g., % cost saved, SLA improvements) to add unique proof points.

Estimated Number of Pages

400+ (Covering 40 industries and sub-sectors with 10-15 distinct use cases each)

Create a library of detailed blueprints for implementing micro-segmentation and Zero Trust principles in complex environments, such as OT/IT convergence or legacy systems. These pages serve as practical, prescriptive guides for security architects.

Example Keywords

• "microsegmentation design for OT networks"
• "zero trust network blueprint for SCADA"
• "how to segment mainframe traffic"
• "Unisys Stealth implementation guide"

Rationale

Security architects and network engineers search for prescriptive, actionable patterns, not just high-level concepts. Providing detailed blueprints that leverage Unisys's unique Stealth technology captures this high-intent audience at the design phase of a project.

Topical Authority

The Unisys Stealth product is built on patented IP, giving the company inherent and unassailable authority on its application. This play translates that deep technical IP into accessible content that demonstrates expertise and drives demand for the solution.

Internal Data Sources

Use internal Stealth deployment run-books, network topology diagrams, and redacted customer success slideware to create authentic and detailed architectural patterns.

Estimated Number of Pages

400+ (Covering 40 common network topologies or legacy systems across 10 key verticals)

Launch a series of landing pages that allow users to calculate and compare the carbon footprint and energy costs of specific IT workloads across different environments (e.g., ClearPath, public cloud, on-prem). This play targets the growing intersection of IT cost optimization and corporate sustainability goals.

Example Keywords

• "carbon footprint of SAP on AWS"
• "Green IT calculator for banking"
• "energy cost of mainframe workload"
• "IT sustainability benchmark"

Rationale

Sustainability officers and CIOs are now tasked with measuring and reducing the carbon footprint of their IT operations. Offering a unique calculator based on proprietary data captures this high-intent, executive-level audience that few competitors are serving effectively.

Topical Authority

Unisys has exclusive access to ClearPath power-draw benchmarks and internal ESG consulting models. By making this data accessible, Unisys establishes itself as a transparent and authoritative leader in sustainable computing.

Internal Data Sources

Use proprietary ClearPath power-draw benchmarks, internal carbon calculators from the ESG team, and public cloud provider emission factors (pulled via API) to power the calculations.

Estimated Number of Pages

400+ (Covering 40 common IT workloads across 3 deployment modes and multiple geographic regions)

Improvements Summary

Consolidate near-duplicate service pages into a single pillar URL, strengthen on-page content with use cases, FAQs, and structured data, and build out supporting blog and industry pages. Update internal linking from high-authority sections and refresh meta elements for target keywords.

Improvements Details

Redirect /solutions/digital-workplace-solutions/ to /solutions/dws/digital-workplace-services/ and update all internal links. Expand content depth with sections on challenges, business outcomes, case studies, and a rich FAQ block targeting terms like 'digital workplace solutions' and 'digital workspace solutions.' Add structured data, optimize images, embed relevant ebooks and blogs, and launch a supporting blog series and industry landing pages. Improve internal links from homepage, related solutions, and news releases.

Improvements Rationale

Consolidating authority onto a single page eliminates cannibalization and pools ranking signals, increasing the chance of moving key terms from page 2 to page 1. Deepening content and adding structured data aligns with what search engines reward for these queries, while improved internal linking and new supporting content increase topical authority and drive more qualified traffic.