Upland Software Organic Growth Opportunities

Create a vast library of pages offering curated, copy-paste generative AI prompts tailored to specific roles, industries, and Upland's product workflows. This captures the massive search interest in AI prompts and funnels it directly toward Upland's AI-enabled solutions.

Example Keywords

• "ai prompts for proposal writers"
• "generative ai prompts for contact center supervisors"
• "prompt engineering for telecom expense analysts"
• "chatgpt prompts for project managers"

Rationale

The demand for practical AI prompts is exploding. By providing high-quality, role-specific prompt packs, Upland can attract a huge, tech-savvy audience and demonstrate the embedded AI capabilities within its products like Qvidian AI Assist and RightAnswers Trust AI.

Topical Authority

Upland already uses thousands of validated prompts internally for its AI features. Publishing sanitized versions of this proprietary knowledge instantly establishes them as a practical authority in enterprise AI application, moving beyond theoretical blog posts to provide tangible value.

Internal Data Sources

Leverage prompt snippets from product beta programs, successful prompt patterns from support tickets, and SME-validated prompt-and-output examples from internal knowledge bases.

Estimated Number of Pages

18,000+

Develop detailed, step-by-step migration playbooks for businesses looking to move away from specific legacy systems or competitor products. These pages capture users at the exact moment they are looking to switch solutions.

Example Keywords

• "migrate from lotus notes fax"
• "workfront to kapost migration guide"
• "replace excel for resource planning"
• "loopio to qvidian migration"

Rationale

Keywords related to migration and 'switching from' indicate extreme bottom-of-the-funnel intent. These users have already decided to leave their current tool and are actively seeking a replacement and a plan, making them highly qualified leads.

Topical Authority

Upland's professional services and customer success teams possess detailed, battle-tested migration runbooks that are not public. Surfacing this expertise builds immense trust and authority with prospects facing a complex transition, proving Upland is a safe choice.

Internal Data Sources

Use professional services migration SOPs, API data mapping tables, and anonymized customer project Gantt chart templates to create the static playbook content.

Estimated Number of Pages

2,000+

Create thousands of static pages that directly compare each Upland product against its main competitors and provide 'Best Alternative' listicles for every software category. This play targets high-commercial-intent users actively evaluating their options.

Example Keywords

• "loopio alternative"
• "best rfp automation software"
• "smartsheet vs upland psa"
• "qvidian vs rfpio"

Rationale

Users searching for 'vs' or 'alternative' keywords are in the final stages of the buying cycle. Capturing this traffic is critical for driving conversions, and the domain's existing ranking for some product names (Qvidian, Filebound) shows it has the base authority to compete.

Topical Authority

The domain already has topical authority for its own product names, which are brand-level keywords. Expanding this to include direct comparisons is a natural extension of that authority and demonstrates market awareness to potential buyers.

Internal Data Sources

Utilize internal feature matrices, competitive intelligence reports, pricing tiers from sales sheets, and quantified results from customer case studies to create data-rich, differentiated comparison content.

Estimated Number of Pages

3,000+

Generate a comprehensive library of guides that map specific regulations (like HIPAA, GDPR, SOC 2) to specific industries and the Upland products that help achieve compliance. This strategy targets high-stakes, underserved search queries from decision-makers.

Example Keywords

• "hipaa compliant cloud fax for hospitals"
• "gdpr knowledge management requirements for finance"
• "soc 2 proposal automation software"
• "pci dss telecom expense management"

Rationale

Compliance is a major purchase driver in the enterprise space, and the associated keywords have high commercial intent. These queries are often underserved, as few vendors create content at this level of specificity, creating a significant opportunity to rank and own the topic.

Topical Authority

Upland's existing content on 'telecom regulatory compliance' and its Trust Center documentation provide a strong foundation. Scaling this out proves they understand the nuanced compliance challenges of each vertical they serve, building immense authority.

Internal Data Sources

Leverage the Upland Trust Center policies, security questionnaire answer banks from the RFP team, redacted customer audit reports, and internal legal/InfoSec documentation.

Estimated Number of Pages

10,000+

Create a database of pages detailing real-world regulatory fines for specific industries, explaining the root cause and positioning an Upland product as the preventative solution. This leverages fear, uncertainty, and doubt (FUD) to create urgency and drive action.

Example Keywords

• "hipaa fax violation fines 2024"
• "gdpr knowledge base breach penalty"
• "pci dss telecom invoice errors fine"
• "cost of non-compliance telecom"

Rationale

Decision-makers actively research the financial risk of non-compliance to justify software purchases. These pages meet that high-intent search directly, combining the authority of a news source with the clear solution of a software vendor.

Topical Authority

By systematically documenting and analyzing public enforcement actions, Upland can become the go-to resource for understanding compliance risk. This builds on the authority established by its compliance guides and positions them as proactive experts.

Internal Data Sources

Use internal compliance newsletters, sales battle cards mapping regulatory pains to product features, and data from public enforcement databases (e.g., HHS, ICO, FTC) ingested and analyzed via AirOps.

Estimated Number of Pages

3,150+

Improvements Summary

Refine and differentiate RFP-related articles to target specific high-value keywords, reduce content overlap, and improve on-page SEO. Add a comprehensive pillar page, downloadable templates, and case studies, while strengthening internal linking and technical SEO.

Improvements Details

Rewrite H1s and meta tags to focus on primary keywords like 'rfp management' and 'rfp automation.' Expand articles with process diagrams, checklists, and customer metrics, and add rich media such as explainer videos. Launch a 3,000+ word pillar page targeting 'rfp software,' introduce a gated RFP response template, and publish comparison and case study content. Strengthen internal linking between articles, the pillar page, and the Qvidian product page using keyword-rich anchors.

Improvements Rationale

These actions address keyword cannibalization, improve rankings for high-potential terms, and increase topical authority. Enhanced content depth and targeted internal links are expected to drive more organic traffic and funnel users toward product conversions. Technical SEO updates and backlink building further support higher visibility and ranking stability.