Veeam Organic Growth Opportunities

Create a massive encyclopedia of pages targeting exact error strings, event IDs, and log fragments that IT admins search for during troubleshooting. Each page provides a plain-English explanation, ranked root causes, and safe remediation steps grounded in official documentation.

Example Keywords

• "backup job failed 0x80042306"
• "VSS writer timeout error during backup"
• "failed to process transaction logs backup error"
• "repository access denied backup job log"

Rationale

IT administrators frequently copy and paste exact error codes into search engines. By providing structured, authoritative resolutions for these long-tail queries, Veeam can capture high-intent traffic from practitioners at the moment of need.

Topical Authority

Veeam's existing Help Center and KB success (over 2,000 docs in the sitemap) demonstrate that search engines already trust the domain for technical problem-solving and resolution intent.

Internal Data Sources

Leverage the Help Center corpus, KB article database, release notes, and anonymized support case patterns to provide differentiated, version-aware troubleshooting steps.

Estimated Number of Pages

30,000+ (Covering unique error strings across various components, OS versions, and hypervisors)

Develop a library of pages that map specific data resilience controls to the evidence artifacts required by insurance underwriters and auditors. These pages help GRC (Governance, Risk, and Compliance) buyers understand how to prove their backup integrity and recovery readiness.

Example Keywords

• "cyber insurance backup requirements checklist"
• "immutable backup evidence for underwriters"
• "ransomware insurance backup verification"
• "proof of backup integrity for audit"

Rationale

The rise of cyber insurance has created a new class of high-intent searchers looking for specific evidence patterns. Providing these 'evidence packs' positions Veeam as the standard for compliance-ready data protection.

Topical Authority

Veeam's high domain authority (AS 50) and existing focus on security and ransomware recovery make it a credible source for compliance-related data resilience guidance.

Internal Data Sources

Use internal hardening guides (bp.veeam.com), product audit logging schemas, and sanitized examples of configuration reports to offer unique, actionable content.

Estimated Number of Pages

3,000+ (Covering various controls across different industries and regulatory frameworks)

Generate a comprehensive directory of pages detailing the data retention, export, and ownership policies for hundreds of enterprise SaaS applications. Each page outlines the 'Shared Responsibility Model' and provides a blueprint for data archival and offboarding.

Example Keywords

• "Salesforce data retention policy details"
• "how to export ServiceNow data for archival"
• "SaaS offboarding data export strategy"
• "who is responsible for backup in [SaaS App Name]"

Rationale

Procurement and security teams often lack clarity on SaaS data persistence. This play captures top-of-funnel interest from organizations realizing they need third-party backup for their cloud applications.

Topical Authority

As a leader in Microsoft 365 and Salesforce backup, Veeam has the topical relevance to expand into a broader 'SaaS resilience' authority hub.

Internal Data Sources

Utilize partner ecosystem data, field notes from incident recovery engagements, and live SERP data to maintain up-to-date retention and export information.

Estimated Number of Pages

15,000+ (Covering hundreds of SaaS apps and their specific data objects/scenarios)

Create a library of 'copy-paste ready' automation recipes for data resilience tasks using Terraform, Ansible, and PowerShell. These pages target DevOps and Platform Engineers looking to integrate backup and recovery into their automated pipelines.

Example Keywords

• "terraform backup policy example code"
• "ansible backup automation script for linux"
• "REST API backup job creation payload"
• "GitOps backup configuration blueprint"

Rationale

Modern IT operations are driven by automation. Providing validated, secure-by-default code snippets attracts technical practitioners who influence platform-wide tool selection.

Topical Authority

Veeam's extensive REST API and PowerShell documentation provide a strong foundation for ranking in technical automation and 'as-code' search queries.

Internal Data Sources

Incorporate official REST API references, PowerShell cmdlet documentation, and internal solution architect runbooks to provide production-grade snippets.

Estimated Number of Pages

5,000+ (Covering various automation tools across hundreds of common backup and recovery tasks)

Develop a collection of procurement-ready kits, including RFP templates, evaluation rubrics, and acceptance testing checklists tailored by industry and environment. These pages target the commercial investigation phase of the buyer's journey.

Example Keywords

• "backup software RFP template for healthcare"
• "enterprise data protection evaluation criteria"
• "backup acceptance testing checklist for finance"
• "data resilience procurement requirements"

Rationale

Procurement teams search for structured ways to evaluate vendors. By providing the 'standard' for what an RFP should look like, Veeam can influence the requirements in its favor early in the sales cycle.

Topical Authority

Veeam's market leadership and broad keyword footprint make it a natural authority for defining enterprise-grade backup standards.

Internal Data Sources

Leverage internal sales enablement libraries, common customer RFP responses (sanitized), and customer success stories to define realistic evaluation criteria.

Estimated Number of Pages

2,000+ (Covering various industries, sub-verticals, and deployment constraints)

Improvements Summary

Rewrite and expand the pricing-intent pages to answer “what drives cost” and “how licensing works,” with clearer H1/title alignment, dedicated pricing explanation blocks, and FAQ sections with schema. Add a new commercial “Veeam ONE pricing” page and route pricing queries away from Help Center docs via internal links and canonical/SEO signals.

Improvements Details

On /solutions/small-business/pricing-calculator.html, add a “Veeam Pricing” header section above the tool, include cost drivers, 3–4 pricing examples, and FAQs targeting terms like "veeam pricing" and "veeam backup cost." On /products/veeam-data-cloud/purchasing-options.html, add a "How Cloud Connect pricing works" section (partner pricing, storage/egress/retention/immutability) plus comparison blocks and FAQs for "veeam cloud connect cost" and "offsite backup costs." Expand /products/buy/universal-license.html with a decision matrix and “Veeam Universal License vs socket” section for "veeam universal license" queries, then create a /pricing/ hub page and tighten internal links from key product pages, relevant blogs, and Help Center docs to the pricing cluster.

Improvements Rationale

High-CPC pricing keywords show low captured traffic, suggesting pages are not matching commercial SERP expectations or answering buyer questions quickly. Adding direct pricing explanations, examples, and FAQ schema increases topical relevance and improves chances of PAA/snippet wins. Moving “Veeam ONE pricing” off documentation and strengthening internal linking concentrates authority on buyer pages, reducing traffic leakage and improving quote/trial conversions.