Veriff Organic Growth Opportunities

A comprehensive directory of jurisdictional compliance landing pages that detail specific regulatory requirements for verifying individuals and businesses across different sectors. This play targets high-intent compliance officers and legal teams looking for implementation checklists in specific markets.

Example Keywords

• "kyc requirements for neobanks in Brazil"
• "kyb requirements for crypto exchanges in Singapore"
• "customer due diligence requirements for marketplaces in Germany"
• "aml onboarding requirements for iGaming in Ontario"

Rationale

Businesses expanding globally face a fragmented regulatory landscape and require specific, actionable checklists for each market they enter. By providing these structured guides, Veriff can capture traffic from decision-makers in the research and implementation phase of global expansion.

Topical Authority

Veriff already maintains deep topical clusters in /kyc (83 URLs) and /identity-verification (97 URLs). Furthermore, the success of the 'how-to-spot-a-fake-id-by-state' page, which drives 42% of current traffic, proves Veriff's ability to rank for geo-structured compliance templates.

Internal Data Sources

Leverage the Veriff Supported Countries dataset, internal Service Descriptions, and the 95+ existing case studies to provide region-specific implementation mapping and proof of capability.

Estimated Number of Pages

5,000+ (Covering 200+ countries across 25+ regulated industries)

A massive reference library detailing the specific identity and residency documents accepted for verification in every country. This play targets operations teams and product managers who are designing onboarding flows and need to know which documents to request from users.

Example Keywords

• "accepted proof of address documents in Germany"
• "utility bill kyc requirements UK"
• "valid identity documents for verification in Mexico"
• "bank statement proof of address requirements Australia"

Rationale

Document rejection is a major friction point in onboarding; providing a definitive guide on what is 'acceptable' positions Veriff as the operational expert. This captures high-intent implementation queries that competitors like Sumsub are currently targeting with greater keyword breadth.

Topical Authority

Veriff has established authority in document verification through its /product/proof-of-address and /product/db-verification-checks pages, as well as its extensive list of acceptable KYC documents already partially indexed.

Internal Data Sources

Utilize internal document coverage matrices, OCR field support data, and common rejection reason logs to provide unique, 'insider' tips on document quality and acceptance.

Estimated Number of Pages

3,000+ (Covering 200+ countries and various document types like passports, IDs, and utility bills)

A matrixed directory of pages detailing age verification laws and enforcement standards for restricted goods and services. This play targets platforms in the alcohol, tobacco, gaming, and adult content sectors facing new, strict age-gating regulations.

Example Keywords

• "online age verification laws Virginia"
• "age verification for iGaming in Ontario"
• "alcohol delivery age verification requirements California"
• "social media age estimation laws UK"

Rationale

The legal landscape for age verification is shifting rapidly, creating a surge in search demand for compliance guidance. Veriff's existing age estimation demo is already a top traffic driver, indicating a massive opportunity to own the broader regulatory conversation.

Topical Authority

The /demo/age-estimation page currently drives 11.71% of Veriff's organic traffic, signaling that Google already views the domain as a primary authority for age-related verification intent.

Internal Data Sources

Use Age Estimation product specifications, Trust Center privacy documentation, and iBeta Level 1/2 certification data to differentiate Veriff’s technical approach from simple database checks.

Estimated Number of Pages

2,500+ (Covering US states and global countries across 8+ restricted categories)

A library of highly structured playbooks that explain how specific fraud attacks (like deepfakes or emulators) manifest in different industries and how to prevent them. This play targets security and fraud prevention teams looking for technical mitigation strategies.

Example Keywords

• "deepfake injection prevention in fintech"
• "account takeover signals in e-commerce"
• "synthetic identity fraud in unsecured lending"
• "device emulator detection for mobile banking"

Rationale

By systematizing fraud content into thousands of industry-specific pages, Veriff can bridge the keyword coverage gap versus Sumsub. These pages attract high-value buyers who are actively experiencing fraud and seeking a solution.

Topical Authority

Veriff has a robust /fraud cluster with 89 URLs and proprietary research assets like the Identity Fraud Report, providing a strong foundation for deep-dive technical content.

Internal Data Sources

Incorporate data from the Veriff Identity Fraud Report 2025, internal Fraud Intelligence product specs, and sanitized 'attack signal' data from Veriff’s own detection engine.

Estimated Number of Pages

1,500+ (Covering 30+ attack types across 20+ industries and various funnel stages)

A library of pages where each page answers a specific procurement or security question found in vendor due diligence questionnaires (VDDs). This play targets CISO and Procurement teams during the final stages of the vendor selection process.

Example Keywords

• "SOC 2 vendor questionnaire for identity verification"
• "BIPA compliance checklist for biometric vendors"
• "ISO 27001 questions for identity proofing providers"
• "GDPR processor obligations for KYC vendors"

Rationale

Procurement is often the 'black hole' of the sales cycle; providing the answers to these questions publicly builds massive trust and captures traffic from buyers who are already comparing vendors. It leverages Veriff's extensive legal and security documentation.

Topical Authority

Veriff’s Trust Center and its collection of DPAs, Service Descriptions, and SLA exhibits provide a level of transparency and detail that is rare in the industry, creating a unique authority moat.

Internal Data Sources

Use the Veriff Trust Center FAQ, SOC 2/ISO certification details, and existing legal exhibits (External Sources Exhibit, Data Retention Policy) to provide authoritative answers.

Estimated Number of Pages

5,000+ (Covering hundreds of unique security controls across multiple compliance frameworks)

Improvements Summary

Turn the “How to spot a fake ID by state” page into a true hub with intent-matched sections, checklists, FAQs, and clearer CTAs to the Identity Verification product. Expand thin supporting pages and add new spoke articles so the cluster covers document authenticity and identity checks end-to-end, backed by stronger internal linking and SERP features (FAQ/breadcrumb schema).

Improvements Details

Rewrite the hub around “how to tell if a driver’s license is fake” and add jump links by state and by method (visual, tactile, UV/IR, barcode/PDF417, front/back mismatch), plus targeted blocks for “scannable fake id(s)” and “fake ids front and back,” with redacted examples and a staff-training checklist. Publish 6–10 new spokes (e.g., “scannable fake IDs,” “front vs back mismatches,” “counterfeit identification cards,” “REAL ID vs fake ID,” select state pages like Illinois/Hawaii/Rhode Island) and update existing guides to cross-link back to the hub and /product/identity-verification with descriptive anchors. Add E-E-A-T elements (reviewed-by specialist, last-updated date, citations to DHS/DMV/AAMVA where allowed) and tighten titles/H2s to match queries, while handling risky terms like “best state for fake id” only from a fraud-trends and prevention angle.

Improvements Rationale

The hub page already carries most of the cluster’s keyword demand, and several high-opportunity terms show low traffic share and relatively low SERP competition, so focused sections can move rankings from page 2 into the top 10. Building more relevant spokes and stronger internal links reduces reliance on one URL, improves topical authority signals for Google, and routes informational visitors to the product page with clearer contextual paths.