Veriff Organic Growth Opportunities

Create a comprehensive reference library detailing the security features of identity documents from over 230 countries. This play captures high-intent search traffic from fraud and compliance teams looking for specific document verification information.

Example Keywords

• "[country] passport security features"
• "how to verify a [country] national ID card"
• "[country] driving licence hologram"
• "sample [country] residence permit front and back"

Rationale

Veriff's existing authority in document verification makes it the ideal source for this information. Competitors have thin coverage, creating an opportunity to dominate this niche and attract high-value B2B users who are actively researching document authenticity.

Topical Authority

Veriff's core business involves analyzing documents from 230+ jurisdictions, giving them unparalleled topical authority. The site already ranks for general "fake ID" terms, and this play expands into the adjacent, more technical, and higher-intent space of specific document security features, solidifying their expertise.

Internal Data Sources

Leverage Veriff’s internal "document template" library, proprietary fraud-signal checklists, and scans from their Getty Images partnership to create visually rich and data-driven pages that are impossible for competitors to replicate.

Estimated Number of Pages

1,000–1,500

Generate detailed "cheat sheets" outlining the specific Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) requirements for various industries within different countries and states. This strategy targets high-intent legal and compliance buyers at the crucial pre-vendor selection stage of their journey.

Example Keywords

• "KYC requirements for crypto exchange in Canada"
• "AML obligations for fintech startups Singapore"
• "age-verification law online alcohol sales Texas"
• "ID verification rules for neobanks Brazil"

Rationale

While the site ranks for broad KYC topics, it lacks the granular depth that combines jurisdiction and industry. These long-tail keywords are searched by professionals with immediate compliance needs and budget authority, representing a highly valuable audience.

Topical Authority

Veriff's existing Trust Center, case studies with regulated clients (e.g., Kueski, Mintos), and internal legal expertise provide a strong foundation. This play solidifies their authority as a go-to resource for complex, industry-specific compliance questions that decision-makers are actively asking.

Internal Data Sources

Use internal white-paper PDFs, webinar transcripts, and regulatory change feeds to provide unique, expert-level commentary that outranks generic content and demonstrates real-world expertise.

Estimated Number of Pages

600–1,200

Develop a comprehensive atlas detailing the legal age for purchasing restricted products online across hundreds of global jurisdictions. This play positions Veriff as the definitive authority on age verification laws, attracting e-commerce businesses and other regulated entities.

Example Keywords

• "energy drink age limit Germany"
• "online vape sales age Philippines"
• "lottery ticket minimum age Florida"
• "alcohol delivery age verification California"

Rationale

Current search results for these queries are fragmented across legal PDFs and forums, creating a massive opportunity for a canonical resource. By providing clear, structured answers, Veriff can capture featured snippets and dominate this high-volume, long-tail search landscape.

Topical Authority

Age verification is a core Veriff use case and a key feature of their demo pages that already attract traffic. Mapping their technical solution to the specific legislative requirements for different products and regions demonstrates deep expertise and builds immense topical authority.

Internal Data Sources

Utilize internal legal compliance spreadsheets, public statutes scraped from regulatory APIs, and success metrics from existing age-verification case studies (e.g., iGaming clients) to create a data-rich resource.

Estimated Number of Pages

2,500–3,000

Create a dynamic index of profiles for public figures, rating their exposure and risk to deepfake manipulation. This highly creative play taps into a trending topic, generating significant link equity and positioning Veriff at the forefront of synthetic media detection.

Example Keywords

• "deepfake of Elon Musk real or fake"
• "Taylor Swift AI voice scam"
• "how to spot deepfake Joe Biden video"
• "deepfake risk score for [public figure]"

Rationale

No competitor currently offers SEO-optimized, name-specific deepfake risk pages, leaving a gap filled by ephemeral news articles. This evergreen resource will attract high-intent traffic from security teams at banks and social platforms researching this emerging threat.

Topical Authority

Veriff’s core liveness and face-matching technology is trained on millions of facial vectors, giving them unparalleled authority to discuss and score synthetic media risk. Their existing content on AI-generated fakes provides a strong starting point for this major expansion.

Internal Data Sources

Use Veriff’s internal "deepfake confidence score" outputs from R&D test sets, weekly scrapes of trending clips from social media, and images from the Getty partnership to create a visually compelling and data-backed index.

Estimated Number of Pages

4,000–6,000

Develop a wiki of "persona cards" for common fraudster archetypes, detailing their tactics, preferred platforms, and detection signals. This unique, shareable content format establishes Veriff as a thought leader in criminology and fraud prevention.

Example Keywords

• "multi-accounting fraudster profile Discord"
• "romance scammer tactics LATAM"
• "synthetic identity fraud playbook US banking"
• "account takeover fraudster profile"

Rationale

The "trading card" concept is highly creative and memorable, designed to be shared among fraud prevention professionals. It moves beyond generic blog posts to provide actionable intelligence in a novel format that can attract valuable backlinks and social media attention.

Topical Authority

Veriff’s Fraud Intelligence platform analyzes thousands of real-world attack attempts daily. This play directly leverages that proprietary behavioral data to create exclusive, authoritative content that competitors cannot replicate, building on their existing content around fraud statistics and money laundering.

Internal Data Sources

Utilize real fraud case tags (e.g., device farm, collusion), transcripts from Veriff's expert podcasts (Veriff Voices), and AI-generated visuals to bring each persona to life with rich, internal data.

Estimated Number of Pages

700–1,000

Improvements Summary

Revamp the 'Fake-ID & Document Fraud' hub by optimizing pillar and supporting pages for high-volume, low-competition detection keywords. Expand with state-specific guides, structured data, improved internal linking, and updated multimedia assets.

Improvements Details

Rewrite the pillar page with a new H1 and summary box, add an interactive state guide, and expand content to 2,500-3,000 words using keywords like 'how to spot a fake id' and 'fake id vs real id'. Launch 50+ state-specific micro-guides, embed labeled ID imagery, implement FAQ and HowTo schema, and refresh supporting articles with new data and contextual links. Strengthen authority with internal links from product pages, site-wide navigation updates, and targeted backlinks.

Improvements Rationale

Targeting detection-focused keywords with low competition and clear informational intent will move key pages from page 2 to top search positions. Expanding topical coverage and authority signals addresses gaps in current content, while improved internal linking and schema markup increase relevance and trust. This approach is expected to drive significant organic traffic growth and higher conversion rates for Veriff’s ID verification product.