Viam Organic Growth Opportunities

Create a definitive resource for every robotics error code to attract developers when they are most in need of a solution. This positions Viam as the go-to problem-solver and provides the perfect opportunity to introduce a more stable and robust platform.

Example Keywords

• “PWM timed out Jetson”
• “LiDAR point cloud blank frames fix”
• “ROS nav2 costmap ‘TF extrapolation too far’ error”
• “Stepper motor jitter troubleshooting”

Rationale

Engineer and developer audiences frequently search for specific error codes and land on generic forums with outdated or incorrect answers. By creating an authoritative library, Viam can capture this massive long-tail traffic, solve a user's immediate problem, and introduce its platform as a superior alternative to their current problematic stack.

Topical Authority

While Viam's docs likely contain some troubleshooting information, it is not structured for public search engine visibility. This play would establish overwhelming topical authority in the 'robotics troubleshooting' and 'hardware debugging' space, building immense trust and brand recognition with developers at a critical moment of frustration.

Internal Data Sources

Utilize an internal support ticket knowledge base, sanitized GitHub issue resolutions from open-source drivers, and real log snippets and CLI outputs from internal test rigs. These sources provide authentic, hard-to-find content that makes the generated pages uniquely valuable.

Estimated Number of Pages

8,000 – 12,000

Build a comprehensive global directory of robotics integrators, filterable by location and specialty. This strategy captures high-intent commercial search traffic and establishes Viam as the central hub of the robotics ecosystem.

Example Keywords

• “robotics integrator chicago”
• “cobot welding integrator germany”
• “automated sanding system integrators texas”
• “mobile robot fleet integrator singapore”

Rationale

Viam currently has no content targeting geo-specific, service-oriented keywords, which represent a massive untapped audience of buyers looking to hire experts. Creating a directory captures this traffic, provides value to the user, and funnels leads directly to partners who build their solutions on Viam, creating a powerful ecosystem flywheel.

Topical Authority

By creating a map of the entire robotics ecosystem, Viam asserts its position as a central platform player, not just another tool. This builds authority as a market-maker and trusted connector for both end-users looking for solutions and integrators looking for clients.

Internal Data Sources

Leverage Viam's partner/solutions register (via CRM or PartnerStack API), enrich it with LinkedIn company metadata using an AirOps connector, and feature customer case-study metrics to highlight verified and successful partners.

Estimated Number of Pages

15,000 – 20,000

Generate a comprehensive encyclopedia of every Viam SDK function call across all supported programming languages. This strategy intercepts developers mid-implementation, providing immediate value and driving adoption of the Viam platform.

Example Keywords

• “grpc motor set_power c++ example”
• “robotics sdk imu stream go”
• “python robot visionapi detect_objects sample”
• “websocket robot control javascript code”

Rationale

Developers frequently search for specific function calls and code examples. While the domain has minor authority for generic API terms, it is missing comprehensive coverage that could capture thousands of high-intent queries from developers who are actively building and need a solution now.

Topical Authority

Google already shows some trust for viam.com on API-related terms. This play would expand that trust exponentially by creating the definitive, most comprehensive resource for programmatic robotics control, ensuring Viam ranks #1 for any SDK-related query.

Internal Data Sources

Use AirOps to auto-extract definitions from protobuf/Swagger files, pull code snippets from Codelabs and internal QA tests, and incorporate real-world latency and performance numbers from platform telemetry to create differentiated, data-rich content.

Estimated Number of Pages

6,000 – 8,000

Create thousands of specific integration guides for connecting every common sensor, board, and actuator to the Viam platform. This captures engineers at the exact moment they are looking for software to control their physical hardware.

Example Keywords

• “control VL53L0X distance sensor with Python”
• “Jetson Orin NX setup tutorial”
• “use Dynamixel XL430 motor cloud control”
• “LiDAR RPLiDAR A2 ROS2 alternative”

Rationale

The domain already ranks for Raspberry Pi queries, proving search engines trust Viam for hardware setup topics. Expanding this proven strategy to hundreds of other components is a low-risk, high-reward approach that intercepts users with clear intent to build and a need for a software platform.

Topical Authority

Viam has established topical authority for hardware setup with its Raspberry Pi content. This play scales that authority across the entire robotics component market—from sensors and cameras to motors and PLCs—positioning Viam as the universal control plane for any hardware.

Internal Data Sources

Use Viam's own Docs APIs for component specifications, extract code snippets from Codelabs, auto-generate CLI command lists, and incorporate benchmarks and reliability data from customer deployments to add unique value.

Estimated Number of Pages

5,000 – 7,000

Develop a definitive library of guides for deploying popular open-source ML models on specific hardware accelerators like Jetson Orin or Coral TPU. This captures the rapidly growing audience of edge AI developers and positions Viam as the essential deployment and management tool.

Example Keywords

• “run yolov8 on jetson orin nx tutorial”
• “mobilenet v3 coral tpu deployment guide”
• “segformer rk3588 benchmark”
• “llama 3 raspberry pi 5 performance”

Rationale

Engineers searching for these terms are at the critical deployment stage and are looking for performance data and tutorials that are rarely found in one place. By providing this content, Viam can attract its ideal customer profile and immediately demonstrate the value of its integrated ML and data services.

Topical Authority

Viam already has a full ML tool-chain and ranks for hardware setup content. Combining these two areas of expertise into a single, scalable content play is a natural extension that builds deep authority in the high-value edge AI and MLOps space.

Internal Data Sources

Leverage the Model Registry JSON from app.viam.com for model details, use benchmarks (FPS, latency, power draw) collected by Viam's QA team, and auto-generate configuration snippets pulled from Viam's own APIs.

Estimated Number of Pages

4,000 – 6,000

Improvements Summary

Expand and rework DIY robotics and IoT tutorials to target high-intent keywords, add detailed how-to elements, and implement structured data for better search visibility. Strengthen internal linking, provide downloadable resources, and embed multimedia to address content gaps and user needs.

Improvements Details

Tasks include rewriting H1s and meta tags with primary keywords like 'diy hydroponics' and 'diy security camera', adding FAQ and HowTo schema, embedding step images and videos, and offering downloadable BOMs and code. Create a pillar page for 'diy robotics projects', spin off long-tail mini-guides, and add related project links at the end of each post. Update URL structure, compress images, and build backlinks from niche communities.

Improvements Rationale

These improvements address low traffic capture despite strong search demand by making tutorials more comprehensive, actionable, and discoverable. Adding structured data, multimedia, and downloadable assets aligns with user expectations and fills gaps left by competitors. Improved internal linking and keyword targeting will help move posts from page 2 to top 5 positions, driving significant organic traffic and qualified leads.