
Vidos Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 85 monthly organic visits from 70 ranking keywords, with brand term "vidos" driving 99% of traffic
- Domain has modest authority score of 27 with 19 referring domains
- Homepage dominates traffic share at 99%, with minimal traffic to other content pages
Growth Opportunity
- Significant untapped potential in digital identity keywords like "verifiable credentials" (720 monthly searches) and "digital identity examples" (70 monthly searches)
- California mobile driver's license (mDL) content showing early traction but minimal traffic capture despite high search volumes (720-1,000 monthly searches)
- Blog content covering emerging topics (EUDI wallet, SSI, digital identity) not yet capturing meaningful organic visibility
Assessment
Current organic performance is minimal but the foundation exists with relevant content across digital identity topics. Data suggests systematic opportunity to capture growing search interest in digital credentials, mobile IDs, and identity verification. AirOps can help scale content production to target these high-potential keywords while search volumes are still growing.
Competition at a Glance
Analysis of 2 direct competitors reveals vidos.id currently ranks 3rd in organic search performance, with 85 monthly organic visits and 70 ranking keywords, indicating a significant opportunity for growth in the digital identity market.
Market leader Okta generates 1.5M monthly organic visits and ranks for 215,511 keywords, while second-place Auth0 attracts 189,860 monthly visits from 82,442 keywords, demonstrating the substantial scale of market visibility achievable in this space.
The competitive landscape shows particularly strong performance in authentication and security-related terms, with high commercial intent keywords commanding CPCs ranging from $2-8. Key themes driving traffic include identity management, authentication protocols, and security solutions, representing significant untapped potential for vidos.id in the digital identity sector.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Comprehensive country-specific pages detailing digital identity laws, regulations, standards, and government initiatives worldwide. This resource becomes the go-to destination for professionals seeking regulatory information across different jurisdictions.
Example Keywords
- "Digital identity laws in [Country]"
- "Self-sovereign identity regulations in [Country]"
- "eID initiatives in [Country]"
- "Digital driver's license in [State/Country]"
- "eIDAS implementation in [Country]"
Rationale
Few sites offer comprehensive, global overviews of digital identity regulations. This positions Vidos.id as a leading resource for policymakers, businesses, and legal professionals.
Topical Authority
Existing content on eIDAS and regional initiatives (like California's mDL) demonstrates expertise in regulatory coverage.
Internal Data Sources
Leverage existing articles on regional developments, legal expertise, and analyses from in-house professionals.
Estimated Number of Pages
500+ pages covering countries worldwide and their specific initiatives
Detailed documentation of past digital identity breaches, their impact, causes, and prevention lessons. Creates a valuable resource for security professionals and decision-makers.
Example Keywords
- "Digital identity breach in [Company/Industry]"
- "Identity breach prevention strategies"
- "Case study: [Breach Incident]"
- "Lessons from [Year] identity breaches"
- "Identity security breach analysis"
Rationale
Aggregated breach data with analysis is valuable and not widely available, positioning Vidos.id as a security thought leader.
Topical Authority
Demonstrates expertise in digital identity security through comprehensive incident analysis.
Internal Data Sources
Security analyses from experts, public records, and partnerships with cybersecurity firms.
Estimated Number of Pages
400+ pages covering various breaches across industries
Interactive content pages helping users find ideal digital identity solutions based on their specific needs, industry, and company size. Generates unique pages for different combinations of requirements.
Example Keywords
- "Best digital identity solution for [Industry]"
- "Identity management for [Company Size]"
- "Digital identity platform comparison"
- "Customized identity solution recommendations"
- "Identity verification tools for [Use Case]"
Rationale
Creates highly targeted content for users actively seeking solutions, with strong conversion potential.
Topical Authority
Leverages Vidos.id's expertise in digital identity solutions across various industries.
Internal Data Sources
Product information, industry insights, and user personas from sales and support teams.
Estimated Number of Pages
1,000+ pages through combinations of industries, company sizes, and needs
In-depth explanations of digital identity terms, protocols, and concepts. Creates authoritative reference content for professionals and decision-makers.
Example Keywords
- "What is SAML explained"
- "OAuth definition and uses"
- "Understanding MFA implementation"
- "JWT explained simply"
- "Biometric authentication guide"
Rationale
Captures high-value search traffic for technical terms while establishing expertise.
Topical Authority
Aligns with Vidos.id's core expertise in digital identity technology.
Internal Data Sources
Technical documentation, learning resources, and integration guides.
Estimated Number of Pages
500+ pages covering various terms and concepts
Curated collection of statistics, research findings, and data visualizations on digital identity trends and adoption. Regular updates ensure fresh, valuable content.
Example Keywords
- "Digital identity statistics [Year]"
- "Identity verification market size"
- "SSI adoption rates"
- "Digital identity implementation costs"
- "Identity management ROI research"
Rationale
Data-driven content attracts decision-makers and generates valuable backlinks.
Topical Authority
Research-based content establishes Vidos.id as an industry thought leader.
Internal Data Sources
Proprietary research, platform usage data, and aggregated third-party studies.
Estimated Number of Pages
250+ pages of research content
Improvements Summary
Focus on optimizing content with high-potential keywords related to regional digital identity initiatives. Enhance keyword integration, update meta tags, and expand content depth to address content gaps.
Improvements Details
Target keywords like 'california mdl for driver license' and 'google wallet digital id passport' by integrating them into headings and body text. Update meta tags for better click-through rates and expand content with detailed explanations and FAQs. Create new content such as comparative analyses and guides to address user queries.
Improvements Rationale
The strategy aims to capitalize on high search volume keywords with low competition to increase organic traffic. By addressing content gaps and optimizing on-page elements, the pages can achieve better search rankings and user engagement, positioning Vidos as a leader in the digital identity space.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
Ready to Get Growing?
Request access to the best–in–class growth strategies and workflows with AirOps