Vidyard Organic Growth Opportunities

Create task-specific landing pages for every major GTM tool integration, focusing on specific user actions rather than just high-level connectivity. This strategy captures users searching for how to execute specific video workflows within their existing tech stack.

Example Keywords

• "personalized video in {Tool}"
• "track video views in {Tool}"
• "add Vidyard video to {Tool} templates"
• "log Vidyard engagement to {Tool} fields"
• "send video in {Tool} sequences"

Rationale

Users often search for specific 'how-to' workflows within the tools they already use. By providing granular, task-oriented pages, Vidyard can capture high-intent traffic from users looking to optimize their current sales or marketing stack with video.

Topical Authority

Vidyard already maintains an integrations section with 30 pages and has a high domain authority (AS 50) with nearly 30,000 referring domains, making it a credible source for technical workflow content.

Internal Data Sources

Utilize Vidyard's integration documentation, API reference guides, and partner directory metadata to ensure technical accuracy and differentiated value.

Estimated Number of Pages

5,000+ (Covering hundreds of tools across dozens of specific workflow actions per tool)

Develop a massive library of solution pages that intersect specific industries with functional team roles and use cases. This moves beyond generic 'video for sales' to capture highly specific, long-tail industry queries.

Example Keywords

• "sales video for {Industry}"
• "customer onboarding videos for {Industry}"
• "renewal videos for {Industry} customer success"
• "video for {Industry} revenue operations"
• "video messaging for {Industry} account management"

Rationale

Decision-makers in specialized fields like healthcare, manufacturing, or telecom search for solutions tailored to their unique regulatory and operational environments. These pages provide the specific context needed to drive conversions in those niches.

Topical Authority

Vidyard currently has 8 enterprise vertical pages and 49 case studies that provide a strong foundation of proof for industry-specific claims.

Internal Data Sources

Leverage existing case studies mapped to industry, security/compliance documentation for regulated verticals, and internal sales playbooks.

Estimated Number of Pages

3,000+ (Covering 300+ industries across multiple team functions and use cases)

Build a comprehensive library of ready-to-use video scripts and accompanying email/LinkedIn message templates for every conceivable sales and CS scenario. This targets the 'blank page' problem for reps and captures high-intent 'do the thing' search traffic.

Example Keywords

• "sales video script for {scenario}"
• "follow-up video script after demo"
• "breakup video message template"
• "renewal reminder video script"
• "customer onboarding welcome video script"

Rationale

Reps frequently search for scripts and templates to improve their outreach efficiency. Providing these assets at scale positions Vidyard as the essential utility for video execution, not just hosting.

Topical Authority

Vidyard's extensive blog (188 posts) and video resource library (81 pages) already establish it as a leader in sales video education.

Internal Data Sources

Use transcripts from existing webinars, internal sales enablement scripts, and product feature knowledge base articles to create high-quality, actionable templates.

Estimated Number of Pages

10,000+ (Covering thousands of scenarios across various personas and industries)

Expand the comparison footprint by creating pages that target competitor alternatives based on specific features or use cases. This captures bottom-funnel users who are dissatisfied with a specific aspect of a competitor's tool.

Example Keywords

• "{competitor} alternative for sales teams"
• "tools like {competitor} for video messaging"
• "{competitor} alternative with video analytics"
• "best video messaging software for B2B sales"
• "{competitor} vs Vidyard for enterprise security"

Rationale

General 'alternative' searches are competitive, but use-case specific comparisons allow Vidyard to win on its unique strengths like analytics and security, capturing users ready to switch platforms.

Topical Authority

With a strong backlink profile and existing comparison pages, Vidyard has the authority to rank for these high-intent, competitive terms.

Internal Data Sources

Reference the product feature catalog, pricing structures, and security/trust center data to provide factual, differentiated comparisons.

Estimated Number of Pages

1,500+ (Covering hundreds of competitors across multiple feature-based comparison angles)

Create a library of playbooks that guide users on how to respond to specific video engagement signals. This targets users looking for post-send workflows and ROI-driven actions.

Example Keywords

• "follow up when prospect watched 90%"
• "prospect watched my video but didn't respond"
• "how to follow up when someone watched your video"
• "what to do when a prospect rewatches your video"
• "video follow up message templates"

Rationale

The value of Vidyard lies in its analytics; by creating content around how to act on those analytics, Vidyard captures users who are looking for more than just a recording tool—they are looking for a revenue driver.

Topical Authority

Vidyard's focus on video analytics and sales outcomes makes it the natural authority for 'what to do next' engagement strategies.

Internal Data Sources

Incorporate Vidyard analytics event definitions, internal sales best practices, and case studies that highlight successful follow-up sequences.

Estimated Number of Pages

6,000+ (Covering dozens of engagement signals across various deal stages and personas)

Improvements Summary

Refocus five pages into a tight “video prospecting” topic cluster with clear intent separation: the blog pillar targets informational queries, while /video-for-prospecting/ targets “tool/software” buyers. Expand examples and tool pages to capture under-served non-branded demand and route traffic through consistent internal links to the commercial page.

Improvements Details

Rewrite /video-for-prospecting/ to match “video prospecting tool” intent with above-the-fold positioning, a feature/use-case/implementation layout, FAQs, plus Product/SoftwareApplication and FAQ schema. Rebuild /blog/video-prospecting/ for “video prospecting” with a snippet-ready definition, step-by-step section, templates/scripts, metrics, and links into /video-for-prospecting/; convert /blog/sales-video-examples/ into a categorized gallery targeting “sales video examples” and “prospecting video examples.” Add sales/outreach-specific non-branded sections to /free-screen-record/ (e.g., “free screen recorder for sales,” “record a prospecting video”) and expand /script-timer/ with a timing guide and linkable embed copy; standardize cross-links with anchors like “video prospecting tool” and “video prospecting,” and publish 4–8 supporting long-tails (templates, scripts, metrics, Loom vs Vidyard for prospecting, video sales tools checklist).

Improvements Rationale

The payload shows the highest-value non-branded term is “video prospecting,” while “video prospecting tool” and “sales video examples” are under-captured (0.0 traffic share), indicating intent mismatch and thin coverage. Tight internal linking, clearer titles/H1s, and richer templates/examples/FAQs increase relevance for page-2 terms and improve featured snippet/PAA eligibility, while broadening /free-screen-record/ and /script-timer/ beyond branded queries creates additional non-branded entry points that feed conversions on /video-for-prospecting/.