Visier Inc. Organic Growth Opportunities

Create a comprehensive index detailing the automation risk for every standard occupation, projecting out to 2030. This play establishes Visier as the authority on the future of work by providing data-driven answers to a critical question on the minds of every business leader and employee.

Example Keywords

• "AI risk to accountants 2030"
• "Will robotic process automation replace HR coordinators"
• "Automation probability graphic designers 2028"
• "AI job replacement statistics {occupation}"

Rationale

Visier can own the “AI in HR” thought leadership space by moving beyond high-level analysis to specific, occupation-level content. Current SERPs are dominated by outdated academic studies, creating an opportunity for Visier to provide fresher, more granular probabilities using its unique data assets.

Topical Authority

This play directly builds on Visier's established authority in AI, analytics, and the future of work. By providing concrete, data-backed risk scores for thousands of roles, Visier becomes the go-to source for strategic workforce planning in the age of AI.

Internal Data Sources

This strategy would leverage a combination of proprietary and public data. It would use task-level time allocation data captured by Visier's productivity module, skill-automation mappings from the TechWolf skills graph, and generative AI adoption telemetry from Visier's 'Vee' product.

Estimated Number of Pages

10,000+ (Covering ~1,000 standard occupations with projections for 10 years)

Develop an exhaustive glossary where each page analyzes the supply, demand, and projected growth for a specific professional skill. This play captures high-intent traffic from L&D and workforce planning leaders seeking to understand the skills landscape.

Example Keywords

• "data science skill demand 2025"
• "gap analysis for cloud architecture skills"
• "prevalence of agile coaching skill"
• "trending business skills"

Rationale

While Visier has some content on skills, it does not rank for thousands of long-tail skill analytics queries. This play creates a massive moat by leveraging a proprietary data feed that competitors cannot access, answering specific questions from talent leaders and strategists.

Topical Authority

This directly supports Visier's product offering around skills-based workforce planning. By providing data on the value and demand for every conceivable skill, Visier establishes itself as the market leader in talent intelligence.

Internal Data Sources

The core of this play is the real-time skill taxonomy and supply/demand data from the TechWolf partnership, which can be pulled via API into an AirOps knowledge base. The workflow can also incorporate suggestions for upskilling paths and link to the Visier Skills product tour.

Estimated Number of Pages

10,000+ (One page for every skill in the combined Visier/TechWolf skill ontology)

Create highly specific landing pages that calculate and explain the gender pay gap for hundreds of job titles within major metropolitan areas. This play captures immense search interest driven by legislative changes and social awareness around pay equity.

Example Keywords

• "software engineer gender pay gap San Francisco"
• "nurse wage disparity Chicago"
• "marketing manager salary equality London"
• "how to calculate pay gap for {role}"

Rationale

The current search results for these queries are filled with outdated government PDFs and generic articles. Visier can win by providing fresh, specific, and actionable data, leveraging its proprietary compensation benchmarks to create a defensible and authoritative resource.

Topical Authority

This play solidifies Visier's authority in both Compensation Management and DEIB (Diversity, Equity, Inclusion & Belonging). It demonstrates a tangible application of people analytics to solve a critical and highly visible business problem.

Internal Data Sources

The core of this play is Visier's Compensation Benchmarks, which contain gender-split data. This would be combined with public data from BLS/O*NET on metro-area wages and anonymized customer compensation bands to create a proprietary calculation.

Estimated Number of Pages

6,000+ (Based on 300 high-volume job titles across 20 major US/EU metro areas)

Build a comprehensive hub of static pages, each dedicated to critical HR benchmarks for a specific job title. This play targets high-intent HR leaders and managers searching for data to inform their workforce strategy and decision-making.

Example Keywords

• "software engineer turnover rate benchmark"
• "average onboarding time for nurses"
• "sales manager headcount ratio"
• "call center attrition benchmark 2024"

Rationale

Visier has strong topical authority in HR metrics and analytics, but it can deepen this authority by creating thousands of pages targeting long-tail, job-specific benchmark queries. This leverages Visier's core data asset to create content that is impossible for competitors to replicate.

Topical Authority

This play is a direct extension of Visier's core brand promise: providing people analytics for business people. By publishing benchmarks for thousands of roles, Visier becomes the default source for operational HR data on the internet.

Internal Data Sources

The primary source is Visier's unique benchmark dataset, derived from tens of millions of anonymized employee records. This data, covering metrics like time-to-fill, turnover percentage, span of control, and pay dispersion, would be fed into a custom AirOps knowledge base.

Estimated Number of Pages

5,000-7,000 (Covering all common SOC job titles plus emerging roles in AI and other fields)

Launch a library of pages calculating the financial return on investment (ROI) for obtaining specific professional certifications for various job roles. This strategy attracts a wide audience, from individual professionals planning their careers to L&D leaders planning training budgets.

Example Keywords

• "AWS Solutions Architect salary uplift"
• "PMP certification ROI for project manager"
• "Is SHRM-CP certification worth it"
• "pay increase after getting {certification}"

Rationale

The query pattern "Is X certification worth it?" has high search volume, but SERPs lack data-driven answers. Visier can uniquely provide this by calculating salary uplift and ROI using its proprietary skills and compensation data, creating an unmatched resource.

Topical Authority

This play establishes Visier as an authority in skills economics and talent development. It provides tangible, financial proof of the value of upskilling, directly supporting the business case for Visier's skills and talent intelligence products.

Internal Data Sources

This play relies on the Visier Skills Graph (powered by the TechWolf partnership) to identify salary data before and after certification. This would be combined with public data on certification costs (from Coursera, edX, etc.) to calculate a 3-year ROI and break-even point.

Estimated Number of Pages

3,500+ (Based on ~350 in-demand certifications across 10 common job roles)

Improvements Summary

Expand and restructure seven HR glossary articles targeting high-potential, low-competition keywords currently ranking on page 2. Add in-depth definitions, examples, FAQs, internal links, schema markup, and new assets like a glossary pillar page and downloadable cheat-sheet.

Improvements Details

Tasks include rewriting H1s to match target keywords, adding snippet-friendly definition boxes, expanding content to 1,000–1,400 words with real-life examples and formulas, and implementing FAQPage and VideoObject schema. Internal linking will be tightened between glossary pages and to/from high-authority product pages, while new assets such as a pillar glossary hub, PDF cheat-sheet, and interactive calculators will be created. Target keywords include 'spans and layers', 'representativeness bias', and 'compensation analytics'.

Improvements Rationale

These improvements address gaps in searcher intent satisfaction, semantic depth, and technical SEO, making the content more competitive for featured snippets and People-Also-Ask boxes. Strengthening internal linking and adding structured data will help consolidate authority and improve rankings, while new assets drive engagement and lead generation. The approach is designed to move glossary terms into top-5 positions and significantly increase organic traffic.