Vivid Seats Organic Growth Opportunities

This play creates comprehensive, static logistics guides for every major event production, focusing on pre-event planning rather than just ticket sales. By answering specific attendee questions about timing and entry, Vivid Seats can capture high-intent traffic earlier in the customer journey.

Example Keywords

• "what time do doors open for [event]"
• "[event] bag policy at [venue]"
• "how early to arrive at [venue] for [event]"
• "[artist] [city] show time and opener"

Rationale

Attendees frequently search for logistics information in the 48 hours leading up to an event. Capturing these queries allows Vivid Seats to bridge the gap between informational search and transactional intent, especially for last-minute buyers.

Topical Authority

Vivid Seats already ranks for over 1.3 million keywords and has a high Authority Score of 64. Google recognizes the domain as a primary entity for event data, making it a natural authority for event-day logistics.

Internal Data Sources

Leverage internal event metadata (start times, venue IDs), customer support logs for frequently asked venue questions, and a custom knowledge base of venue-specific entry policies.

Estimated Number of Pages

250,000+ (One guide per major event production across sports, concerts, and theater)

This strategy involves creating dedicated static pages for every individual section within thousands of venues, providing specific insights into sightlines, amenities, and value. These pages help users decide exactly where to sit, driving them directly to filtered inventory for that section.

Example Keywords

• "section [number] at [venue] view"
• "is section [number] at [venue] good for concerts"
• "best seats in [venue] for [team] games"
• "lower bowl vs upper bowl at [venue]"

Rationale

Users often search for specific section reviews or views before committing to a high-dollar ticket purchase. Providing this granular detail at scale improves keyword efficiency and conversion rates compared to generic venue pages.

Topical Authority

With a massive existing footprint in venue-level search, expanding into section-level content is a logical topical extension that leverages Vivid Seats' deep database of seating charts and event configurations.

Internal Data Sources

Utilize seating chart metadata, historical transaction data to identify "popular" sections, and aggregated price-band data to provide value-based recommendations.

Estimated Number of Pages

500,000+ (Covering thousands of venues with 50-200 sections each)

This play targets the underserved "parking intent" by creating static guides for venue-wide parking and individual lot-level pages. These pages solve a major pain point for event-goers while capturing traffic for parking pass inventory.

Example Keywords

• "[venue] parking pass for sale"
• "parking near [venue]"
• "[lot name] parking at [venue]"
• "best parking for [event] at [venue]"

Rationale

Parking is one of the highest-intent pre-purchase queries for stadium events. By providing lot-specific details and transit advice, Vivid Seats can capture users who are already committed to attending but haven't secured logistics.

Topical Authority

Vivid Seats already shows success with parking-related keywords (e.g., Clemson football parking). Scaling this across all major venues leverages existing authority in the sports and concert verticals.

Internal Data Sources

Use parking inventory feeds, venue attribute databases (entry gates, ADA parking), and geo-location data for distance-to-venue estimates.

Estimated Number of Pages

200,000+ (Venue-level guides plus individual lot/garage pages for all major stadiums)

This creative play uses venue orientation and event timing data to create guides for finding shade or covered seats at outdoor venues. It targets comfort-conscious buyers who want to avoid the sun or rain during day games and summer concerts.

Example Keywords

• "shade seats at [venue]"
• "covered seats at [venue]"
• "is section [x] shaded at [venue] for day games"
• "best seats to avoid sun at [venue]"

Rationale

Weather comfort is a significant factor in seat selection for outdoor events. Providing data-driven advice on which sections are shaded at specific times of day offers unique value that generic competitors do not provide.

Topical Authority

Vivid Seats' authority in venue-specific data allows it to credibly host technical seating information. This play differentiates the brand as a "fan-first" marketplace.

Internal Data Sources

Combine seating chart geometry (section orientation) with event start times and a custom knowledge base of venue roof/overhang coverage.

Estimated Number of Pages

300,000+ (Focusing on outdoor MLB, NFL, and amphitheater venues across various event times)

This strategy targets die-hard fans by creating pages that identify exactly which sections are located behind team benches, dugouts, or player tunnels. These pages cater to fans who want to be as close to the players as possible.

Example Keywords

• "seats behind [team] bench at [arena]"
• "home dugout side seats at [ballpark]"
• "visitor tunnel sections at [stadium]"
• "shoot twice side seats for [team]"

Rationale

Fan loyalty drives specific seating preferences. By mapping sections to team-specific areas of the building, Vivid Seats can capture high-intent, high-conversion queries from passionate supporters.

Topical Authority

Vivid Seats' existing strength in sports matchup keywords (NFL, NBA, MLB) provides the necessary topical relevance to rank for these micro-intent seating queries.

Internal Data Sources

Use a venue configuration knowledge base (bench/dugout placement per league) and historical sales data to identify fan-favorite sections.

Estimated Number of Pages

400,000+ (Covering thousands of matchups across professional and college sports leagues)

Improvements Summary

Add a premium seating “answer layer” to NBA team ticket performer pages so they directly address courtside/floor seat cost and location intent while keeping listings primary. Update on-page metadata and add FAQ schema to improve rankings and SERP CTR for price-modified queries.

Improvements Details

For Knicks/Celtics/Warriors/Lakers performer pages, add an above-the-fold module with inventory-based price ranges and a small table (Courtside/Floor/Lower bowl) plus an arena-specific seating guide (MSG, TD Garden, Chase Center, Crypto.com Arena). Add a targeted FAQ block with FAQPage schema (e.g., "new york knicks floor seats", "celtics courtside tickets price", "chase center courtside tickets price", "la lakers floor seats prices") and refresh title tags/meta descriptions to include “Prices/Cost.” Create a hub page (“NBA Courtside & Floor Seats: Price Guide by Team and Arena”) plus 4 arena guides, then add internal links from NBA category pages, venue pages, and parking/matchup pages into the new premium seating sections; add “Last updated” season context on each team page.

Improvements Rationale

Current performer pages rank but earn ~0 traffic for high-intent “price + courtside/floor” queries because listing-heavy templates don’t explicitly answer cost, section location, and what affects pricing. Adding price ranges, arena-specific guidance, and FAQ schema aligns content with query intent, improves snippet relevance, and can move page-2 rankings to page 1 while raising CTR. Hub-and-spoke supporting content plus stronger internal links builds topical authority for premium seating terms across teams and arenas.