Voyantis Organic Growth Opportunities

A programmatic troubleshooting library for growth teams implementing server-side and offline conversion signals. This play captures high-intent traffic from users experiencing technical failures in their ad platform instrumentation.

Example Keywords

• 'Meta CAPI low match rate'
• 'Google Ads offline conversions not showing'
• 'TikTok event deduplication failing'
• 'conversion API event_id dedupe'
• 'purchase event double counted'

Rationale

Growth teams often search for specific error messages or symptoms when their conversion signals break. By providing structured, platform-specific solutions, voyantis.ai can capture users at the exact moment they realize their current measurement setup is inadequate.

Topical Authority

Voyantis already manages high-impact signals for Google, Meta, and TikTok. Providing technical debugging content reinforces the brand's position as an expert in signal quality and data activation.

Internal Data Sources

Leverage anonymized Support/CS resolution notes, onboarding prerequisites from the site's questionnaire, and technical webinar transcripts to provide differentiated, expert-led troubleshooting steps.

Estimated Number of Pages

3,000+ (Covering 6-8 platforms across 60+ symptoms and various root causes)

A programmatic library of engineer-grade spec sheets for every possible revenue and activation event. These pages provide the technical requirements for sending high-quality data to ad platforms by industry and business model.

Example Keywords

• 'Meta custom conversion {event}'
• 'Google Ads conversion action for {event}'
• 'recommended conversion window for {event}'
• 'how to dedupe {event} conversion api'
• 'offline conversion for qualified lead'

Rationale

Marketers and engineers need precise schemas to implement conversion tracking correctly. These spec sheets serve as a utility that brings technical decision-makers to the site during the implementation phase.

Topical Authority

With existing product pages for Meta Value Optimization and Google Value-Based Bidding, Voyantis is perfectly positioned to define the 'gold standard' for event schemas across industries like Fintech, SaaS, and DTC.

Internal Data Sources

Use internal event taxonomy documents, recommended field mappings from the engineering team, and vertical-specific proof points from existing case studies.

Estimated Number of Pages

8,000+ (Covering 8 platforms across 200+ events and 10+ industries)

Programmatic decision-support pages that answer which conversion events a business should optimize for based on their funnel stage and vertical. This play targets strategic growth leaders looking to improve their bidding efficiency.

Example Keywords

• 'what conversion should I optimize for on Meta'
• 'best conversion event for Google Ads'
• 'optimize for trial starts vs paid'
• 'how to choose primary conversion'
• 'optimize for qualified leads {platform}'

Rationale

Many growth teams optimize for the wrong part of the funnel. These pages provide prescriptive advice that naturally leads to the Voyantis value proposition of predictive signal optimization.

Topical Authority

Voyantis's core mission is transforming customer value into high-impact signals. Providing the strategic framework for choosing those signals is a direct application of the brand's expertise.

Internal Data Sources

Incorporate sales playbooks, 'first 30 days' onboarding strategies, and anonymized 'before/after' patterns from the company's case study library.

Estimated Number of Pages

2,000+ (Covering various objectives, funnel stages, and vertical combinations)

A programmatic matrix addressing the intersection of privacy compliance and measurement. These pages provide implementation guides for various Consent Management Platforms (CMPs) across different global regions and ad platforms.

Example Keywords

• 'Consent Mode v2 {CMP} setup'
• 'Cookiebot Google Ads consent implementation'
• 'server-side tracking consent requirements'
• 'modeled conversions requirements'
• 'SKAdNetwork postback mapping'

Rationale

Privacy changes like Consent Mode v2 create massive search spikes and implementation anxiety. Providing a clear matrix of 'how to comply without losing data' attracts enterprise buyers during critical transition periods.

Topical Authority

Voyantis already has content regarding iOS 14.5 and enterprise-grade security. Expanding into the technicalities of consent and identity reinforces the brand's reliability in a privacy-first world.

Internal Data Sources

Utilize the existing Security and Subprocessors pages, internal 'known-good' consent configurations, and compliance-focused webinar content.

Estimated Number of Pages

4,000+ (Covering 20+ regions, 30+ CMPs, and all major ad platforms)

Programmatic RFP templates and vendor evaluation checklists for marketing measurement and optimization categories. This play targets late-stage buyers who are actively assembling a shortlist of vendors.

Example Keywords

• 'marketing measurement RFP template'
• 'incrementality testing vendor checklist'
• 'how to evaluate MMP'
• 'CDP evaluation questions'
• 'marketing analytics tool requirements'

Rationale

Buyers in the evaluation phase search for frameworks to compare tools. By providing the rubric, Voyantis can influence the criteria and ensure its unique capabilities (like predictive LTV) are highlighted as 'must-haves.'

Topical Authority

As a specialized platform in a complex category, Voyantis has the authority to define the requirements for high-precision content and signal generation.

Internal Data Sources

Leverage sales battlecards, common enterprise procurement questions, and security questionnaire answers to build comprehensive evaluation kits.

Estimated Number of Pages

1,200+ (Covering 10+ categories across various company stages and verticals)

Improvements Summary

Consolidate the “value-based bidding” cluster into one canonical pillar page and retarget the other URLs to distinct long-tail or transactional intents to stop cannibalization. Rebuild the pillar to win featured snippets/PAA with direct Q&A sections, comparison tables, and FAQ schema, while upgrading the product page into a conversion-focused page with proof, steps, and schema.

Improvements Details

Make https://www.voyantis.ai/value-based-bidding-guide the canonical pillar for “value-based bidding” and “what is value based bidding,” and 301/canonicalize the blog guide to it; reposition /products/google-value-based-bidding for “Google value-based bidding” (transactional) and refocus predictive posts around “predictive bidding” and LTV/profit-based language. Add explicit H2 sections answering “what are two types of value-based smart bidding strategies” and “which smart bidding strategy optimizes for value” in the first 40–60 words, plus a comparison table, prerequisites checklist, common mistakes, and FAQ schema. Add internal links in a hub-and-spoke model from related product/blog pages, remove irrelevant competitor-branded keyword focus, and add Product/SoftwareApplication + Breadcrumb schema where relevant.

Improvements Rationale

Multiple pages targeting “value-based bidding” are splitting relevance signals, which can keep all URLs off page 1; a single pillar with clear canonicals/redirects lets Google pick a primary result. The current near-zero traffic share on high-opportunity queries indicates intent/snippet mismatch, so tight Q&A formatting, tables, and schema align the page to SERP features and raise CTR. Separating informational and transactional intent routes evaluators to the product page while the guide captures TOFU/MOFU demand, improving qualified organic traffic and conversion rates.