Vyond Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for 14k organic keywords and drive about 57k monthly organic visits (≈ $81k/mo in equivalent ad value), supported by an Authority Score of 47—a solid but not dominant authority level in the category
- Organic demand is heavily brand-led: “vyond” and legacy brand “goanimate” terms contribute the majority of tracked keyword traffic share, alongside navigational queries like “vyond login” and “vyond pricing”
- Traffic is highly concentrated on a few URLs: your homepage generates ~45k visits (~79%), with secondary wins coming from Help Center content (e.g., Character Creator ~2k) and a handful of blog posts (e.g., “storyboard” article ~2k) plus the /plans/ page (~**1k)
Growth Opportunity
- You’re mid-pack vs competitors: the leader (Animaker) earns ~114k visits and ranks for 69k keywords (~2× your traffic and ~5× your keyword footprint), signaling meaningful upside if you expand topical coverage
- Your footprint is over-concentrated in brand/nav queries and the homepage; building more non-brand, high-intent pages (pricing alternatives, use-cases, templates, “how to” workflows, and feature-led pages like AI video generation) can diversify and scale acquisition
- Blog content already shows you can capture large top-of-funnel topics (e.g., “tutorial videos,” “storyboard”)—but the traffic share is small today, suggesting room to improve rank position, internal linking, and systematic content production across adjacent terms
Assessment
You have a strong brand moat in search, but organic growth is capped by narrow keyword breadth and homepage dependence. The gap to the category leader suggests a real opportunity to win more non-brand demand with a broader content and landing-page system. AirOps can help you scale that content expansion systematically to unlock meaningful incremental traffic.
Competition at a Glance
Across 3 direct competitors (Animaker, Synthesia, Powtoon), Vyond currently attracts 56,601 monthly organic visits and ranks for 14,200 keywords, placing it 3rd in organic search traffic and 4th in keyword coverage within this set.
The market leader is Animaker, with 114,093 monthly organic visits and 69,258 ranking keywords—about 2× Vyond’s traffic and nearly 5× its keyword footprint, signaling a clear visibility gap at the top of the category.
Overall, Vyond sits in a mid-pack traffic position but with the narrowest search presence by keyword breadth, suggesting its current reach is concentrated in fewer topics. Meanwhile, Powtoon draws less traffic than Vyond despite ranking for far more keywords, reinforcing that Vyond is competitive where it appears—but is currently underrepresented across the broader set of searches driving market visibility.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create thousands of landing pages that showcase specific Vyond templates tailored to unique industry and use-case combinations. These pages provide a preview, scene outline, and direct CTA to use the template, capturing users at the start of their creative process.
Example Keywords
- manufacturing safety training video template
- healthcare patient education video template
- retail employee onboarding video template
- banking compliance video template
Rationale
Users often search for templates to reduce the 'blank canvas' problem. By providing industry-specific templates, Vyond can capture high-intent traffic from professionals looking for immediate solutions to their communication needs.
Topical Authority
Vyond already has a robust showcase library and solution pages for HR, training, and sales, providing a strong foundation for industry-specific relevance.
Internal Data Sources
Utilize the existing Vyond Showcase library metadata, template catalog IDs, and industry-specific case study outcomes to differentiate the content.
Estimated Number of Pages
5,000+ (Covering hundreds of industries across dozens of common use cases)
Generate a massive library of ready-to-use video scripts and scene-by-scene storyboard plans for corporate communication topics. These pages help users overcome the hurdle of scriptwriting while positioning Vyond as the tool to execute the vision.
Example Keywords
- cybersecurity awareness video script
- product launch explainer script
- anti-bribery training video script
- change management announcement script
Rationale
Scripting is one of the most difficult parts of video production. Providing pre-written scripts captures users in the planning phase, allowing Vyond to lead them directly into the product for implementation.
Topical Authority
Vyond’s extensive blog content on storytelling and video production terms establishes it as an expert in the 'how-to' of video creation.
Internal Data Sources
Leverage transcripts from Vyond webinars, existing blog post scripts, and reverse-engineered scene plans from the top-performing showcase videos.
Estimated Number of Pages
3,000+ (Targeting a wide array of corporate, educational, and sales scenarios)
Develop a comprehensive set of pages focused on onboarding and Standard Operating Procedures (SOPs) for specific job titles. Each page provides a video roadmap for training a new hire in a specific role using animated content.
Example Keywords
- customer success manager onboarding video
- warehouse associate SOP training video
- nurse orientation video guide
- sales representative training video series
Rationale
Every organization has unique roles that require consistent onboarding. Targeting job-title-specific training queries allows Vyond to reach L&D and HR managers looking for scalable training solutions.
Topical Authority
Vyond is already positioned as an enterprise-ready platform for HR and internal communications, making role-based training a natural extension.
Internal Data Sources
Use LinkedIn job title data to identify high-demand roles and map them to existing Vyond character assets and industry-specific case studies.
Estimated Number of Pages
10,000+ (Covering thousands of job titles across various sectors)
Create 'how-to' training kits for popular enterprise software tools, combining screen-recording guidance with Vyond’s animated callouts. These pages provide scripts and visual plans for training employees on specific software tasks.
Example Keywords
- Salesforce training video for employees
- Workday expense report tutorial video
- ServiceNow ticket escalation video guide
- Microsoft Teams etiquette training video
Rationale
Software training is a constant need in the enterprise. By providing kits for specific tools, Vyond captures IT and Enablement leaders who need to create clear, engaging software tutorials quickly.
Topical Authority
Vyond’s existing integration pages and help center articles on screen recording and technical tutorials provide the necessary technical credibility.
Internal Data Sources
Reference Vyond’s integration documentation and common software task lists to ensure the training kits are accurate and actionable.
Estimated Number of Pages
4,000+ (Targeting hundreds of SaaS tools and their most common user tasks)
Produce scaled pages that offer microlearning course outlines and SCORM-ready video plans for global compliance standards. These pages help L&D professionals meet mandatory training requirements with engaging animated content.
Example Keywords
- SCORM HIPAA training module
- GDPR awareness video course plan
- OSHA safety training video outline
- SOC 2 compliance microlearning kit
Rationale
Compliance training is mandatory and often boring. Vyond can win by offering a more engaging, animated alternative to traditional slide-based compliance training, targeting those searching for SCORM-compliant content.
Topical Authority
Vyond’s existing content on SCORM, xAPI, and enterprise security makes it a trusted source for regulated training content.
Internal Data Sources
Utilize the Vyond Trust Center, security policies, and existing compliance-themed templates to provide high-accuracy training outlines.
Estimated Number of Pages
2,000+ (Covering global and regional regulations across industries)
Improvements Summary
Rewrite key Help Center feature articles to read like complete how-to guides with clear definitions, step-by-step sections, FAQs, and supporting media. Expand product-led AI pages with use cases, examples, and tighter internal linking from commercial hubs to help spokes and down-funnel CTAs.
Improvements Details
Rework the Character Creator article to target "goanimate character creator" and "vyond characters" with a TOC, numbered HowTo steps, legacy-brand FAQ copy ("GoAnimate is now Vyond"), plus HowTo + FAQ schema. Split and cross-link the voice pages so "Text-to-Speech in Vyond Studio" owns the workflow while "Text-to-Speech Voice Styles" owns the catalog/selection; expand the custom voice guide into a checklist + troubleshooting to win "vyond custom voice" and "vyond voices". Add use-case H2s, before/after examples, and FAQs to /ai-powered-features/, /ai-avatars/, and /photo-to-character/ to cover "vyond ai", "vyond ai avatars", and "picture to character", then build a /goanimate-character-creator/ landing page and a Vyond Studio features hub to strengthen internal linking and reduce keyword overlap.
Improvements Rationale
Many target queries are brand+feature or legacy-brand+feature that tend to move from positions 11–20 to page 1 when pages match intent and answer quickly with structured steps and FAQs. Clear hub-and-spoke linking and distinct page scopes reduce cannibalization, while schema, definitions, and snippet-ready formatting increase eligibility for featured snippets/AI Overviews and route mid-funnel users toward trials and plans.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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