Wellhub Organic Growth Opportunities

Create thousands of static landing pages pre-calculated to show the financial impact of poor employee wellness for specific company profiles. This targets budget-holders and leadership with tailored, high-impact data points to justify a wellness investment.

Example Keywords

• “cost of poor wellness 500 employee tech company”
• “productivity loss calculator healthcare industry”
• “employee burnout cost UK fintech”

Rationale

Searchers looking for cost calculators with this level of specificity are actively building a business case and are very close to making a purchase decision. This play provides immense value and captures them at a critical moment by offering pre-filled, static pages that directly answer their highly specific queries.

Topical Authority

By using its extensive, proprietary data on utilization and claims savings, Wellhub can create unmatchable cost models that review sites cannot replicate. This establishes ultimate authority on the ROI of wellness, which Google's EEAT guidelines reward.

Internal Data Sources

Leverage benchmark data on absenteeism, turnover, and healthcare-spend deltas from the company's Business Intelligence (BI) warehouse. This data can be queried to generate the static calculations for each specific company profile page.

Estimated Number of Pages

9,000

Generate a catalog of architectural-grade blueprints for designing on-site wellness spaces, tailored to specific industries, regions, and office sizes. This play attracts and provides value to a multi-stakeholder buying group that includes both HR and Facilities management.

Example Keywords

• “1,000 sq ft office gym layout tech startup”
• “wellness room design financial services”
• “quiet room blueprint EU regulations”
• “corporate meditation space plan”

Rationale

No competitor offers this level of practical, architectural guidance, creating a unique content moat. It addresses a high-value, unserved need for companies planning or retrofitting their physical office spaces for employee wellbeing, capturing a completely new persona.

Topical Authority

Wellhub can leverage its internal standards from onboarding thousands of partner gyms and cross-reference them with regional compliance and ergonomic rules (like ADA, ISO). This demonstrates a deep, operational expertise beyond just digital perks, signaling strong authority to search engines.

Internal Data Sources

Utilize partner-onboarding specification sheets (detailing power, flooring, ventilation needs), regional compliance data matrices from the legal team, and partner analytics on space utilization per square foot to create authentic, data-driven blueprints.

Estimated Number of Pages

6,750

Create thousands of rich content pages comparing partner gyms head-to-head and providing deep dives on individual locations. This strategy intercepts users making direct gym comparisons and elevates Wellhub from a simple directory to an authoritative resource for corporate fitness decisions.

Example Keywords

• “LA Fitness vs Equinox corporate membership”
• “Blink Fitness corporate rates”
• “best gyms for employees in NYC”
• “F45 corporate wellness program”

Rationale

Users searching for gym comparisons are in the consideration phase, representing high-intent traffic. This play fills a significant content gap, as Wellhub currently ranks for gym names via simple search pages but lacks rich, comparative content to capture these valuable queries.

Topical Authority

Wellhub has existing authority for gym partner names, as seen in its top organic keywords. By layering unique, proprietary data onto these pages, it can easily outrank generic review sites and establish itself as the definitive source for information on corporate gym partnerships.

Internal Data Sources

Incorporate real-time class check-in volume, average employee ratings for specific gym locations, unique perks negotiated with partners (from the partnership database), and live pricing data pulled from Google SERP results via AirOps.

Estimated Number of Pages

2,400

Develop a comprehensive atlas of validated survey questions for HR leaders to measure specific wellbeing outcomes like burnout, engagement, and sleep quality. This provides an invaluable, ready-to-use tool that captures users at the exact moment they are planning internal research.

Example Keywords

• “wellness survey questions manufacturing”
• “burnout questionnaire template tech”
• “employee sleep quality survey finance uk”
• “how to measure employee financial wellness”

Rationale

HR teams frequently search for pre-made survey questions before launching internal initiatives, representing a high-utility search need. This play positions Wellhub as a data-driven authority and seeds the ground for future benchmark reports and product conversations.

Topical Authority

The existing blog has proven authority on HR topics (e.g., FTO vs PTO, disciplinary action); this play deepens it by moving from general advice to structured, scientific tools. Using internally validated questions establishes a level of expertise competitors cannot match.

Internal Data Sources

Use psychometrically validated survey items from Wellhub's internal behavioral-science team, benchmark scores (25th/50th/75th percentile) from millions of in-app pulse surveys, and localization strings in multiple languages from product internationalization files.

Estimated Number of Pages

1,500

Create a library of detailed guides for integrating Wellhub with every major HRIS, Payroll, and SSO platform like Workday, ADP, and Okta. This strategy targets technical buyers and decision-makers with extremely high purchase intent who are evaluating how a new vendor fits into their existing tech stack.

Example Keywords

• “Workday wellness integration”
• “Gympass ADP connector”
• “Okta SSO fitness benefit”
• “UKG corporate wellness API”
• “SAP SuccessFactors gym reimbursement integration”

Rationale

Buyers searching for integration-specific keywords are past the initial discovery phase and are evaluating vendors for implementation. Capturing this traffic is highly efficient, as no competitor currently owns an exhaustive library of these technical playbooks.

Topical Authority

Wellhub's authority is inherently proven by the existence of the integrations themselves and its ISO 27001 certification. The content is derived from proprietary engineering documents, making it unique and impossible for competitors to replicate authentically, signaling deep technical expertise.

Internal Data Sources

Leverage engineering documentation like Swagger files and implementation run-books, partnership MOUs, and live support ticket data (e.g., 'typical go-live hours') to add social proof and manage expectations.

Estimated Number of Pages

600

Improvements Summary

Revise and expand HR-focused blog posts targeting high-volume, low-competition keywords to move them from striking distance into top SERP positions. Strengthen on-page SEO, internal linking, and content depth to increase authority and user engagement.

Improvements Details

Key tasks include rewriting H1s and title tags with exact-match keywords, expanding posts to 1,800-2,200 words with use-case sections, templates, and videos, and adding FAQ schema for rich snippets. Build a pillar page to interlink all cluster articles, add contextual links to product pages, and refresh content quarterly. Target keywords such as 'cool group names', 'escape room for team building', and 'manager appreciation day' for quick ranking gains.

Improvements Rationale

These improvements address thin content, weak internal linking, and missed SERP features, which currently limit rankings and traffic. By optimizing for specific high-value keywords and improving content structure, the site can capture more organic traffic, increase click-through rates, and drive more qualified leads to product pages.