Wellhub Organic Growth Opportunities

Create static locator pages that combine every partner activity with every serviced city to capture high-intent local wellness searches. This play extends existing partner data into a scalable, user-friendly format that answers specific queries like “Pilates Classes in Denver.”

Example Keywords

• pilates classes in denver
• yoga studios austin tx
• barre classes near me brooklyn
• meditation centers los angeles
• corporate fitness classes chicago

Rationale

Wellhub's target audience frequently searches for specific wellness activities within their local area. Creating these aggregated pages directly meets this user need, capturing high-intent traffic that is likely to convert into Wellhub users.

Topical Authority

Wellhub already indexes thousands of individual partner locations and has a high domain authority (61) with over 370k backlinks. This existing footprint signals to Google that Wellhub is a credible source for local wellness information, making it likely to rank for these natural extensions of its current content.

Internal Data Sources

Use the partner database (name, address, activities, schedules, ratings), live availability data via API, and Getty images of venues.

Estimated Number of Pages

40,000 – 60,000

Develop a comprehensive library of head-to-head comparison and 'alternative to' pages against key competitors like Virgin Pulse and Limeade. This strategy directly targets late-stage buyers actively evaluating their options.

Example Keywords

• virgin pulse vs wellhub
• limeade alternatives
• spring health vs wellhub
• classpass enterprise vs wellhub
• best corporate wellness platforms 2025

Rationale

Buyers deep in the decision-making process use comparison keywords to make their final choice. By creating dedicated pages for these queries, Wellhub can control the narrative and directly capture high-value traffic from potential customers who are ready to purchase.

Topical Authority

While SEMrush shows low visibility for these terms currently, Wellhub's high domain authority (61) and extensive feature set give it the credibility to outrank third-party review sites. This play establishes Wellhub as a confident market leader.

Internal Data Sources

Use feature matrices from product marketing, customer case studies with quantified outcomes, and publicly scraped competitor pricing tiers.

Estimated Number of Pages

800 – 1,200

Publish data-rich mini-reports showcasing the fastest-growing workouts in each major metro area every quarter. This creates unique, shareable content that establishes Wellhub as a data authority on fitness trends.

Example Keywords

• trending workouts seattle 2025
• fastest growing fitness classes boston q1
• new york workout trends 2026
• popular workouts los angeles spring

Rationale

This content is inherently newsworthy and shareable, attracting not only direct search traffic but also media attention and valuable backlinks. It provides genuine value to users interested in the latest fitness trends while subtly promoting the breadth of Wellhub's partner network.

Topical Authority

No other company publishes city-level trend data at this scale and frequency. Wellhub's proprietary access to millions of daily partner check-ins gives it an unassailable data advantage, creating a deep competitive moat for this content type.

Internal Data Sources

Use partner check-in counts by activity code, seasonality tags validated with SERP data, and Getty heat-map images per city.

Estimated Number of Pages

1,200+

Launch static calculator pages that quantify the annual financial cost of a sedentary workforce for specific job functions, company sizes, and industries. This frames the problem Wellhub solves in clear ROI terms for B2B buyers.

Example Keywords

• cost of sedentary employees finance industry
• sedentary workforce calculator 200 employees
• sitting disease cost sales team
• corporate sitting cost calculator

Rationale

HR and finance leaders are driven by quantifiable business impact. This play directly addresses their need for ROI justification by translating a wellness issue into a tangible financial metric, making it a powerful tool for lead generation and sales enablement.

Topical Authority

Wellhub's existing blog traction on HR health topics establishes a baseline of authority. The ability to use proprietary, anonymized activity data mapped to job codes provides a unique and credible foundation that competitors cannot replicate.

Internal Data Sources

Use partner check-in logs mapped to SOC job codes, Corporate Wellness Report morbidity/turnover stats, and public CDC productivity-loss data.

Estimated Number of Pages

960+

Create a comprehensive resource hub detailing wellness program regulations and available tax credits for all 50 U.S. states. This positions Wellhub as an essential advisor for HR leaders navigating complex compliance landscapes.

Example Keywords

• colorado wellness program regulations
• texas employee wellness tax credit
• california gym reimbursement law
• fmla wellness incentives florida
• state wellness program compliance checklist

Rationale

Navigating legal and financial regulations is a major pain point for HR teams, who are Wellhub's primary buyers. These high-intent searches are performed by professionals actively seeking solutions, and providing clear, authoritative answers builds immense trust and generates qualified leads.

Topical Authority

Wellhub already ranks for several HR law-related terms ('exempt vs non-exempt'), indicating Google already sees it as a credible source for workplace policy content. Expanding this into a cohesive 50-state compliance hub is a natural and authoritative extension of this trust.

Internal Data Sources

Use in-house legal/compliance briefs and public documents from the Department of Labor and state revenue agencies.

Estimated Number of Pages

300 – 500

Improvements Summary

Revise and expand key blog posts targeting high-volume, low-competition keywords to move from page 2 to top 5 rankings. Strengthen on-page SEO, add schema markup, and build a robust internal linking structure anchored by a new pillar page.

Improvements Details

Tasks include rewriting titles and H1s to front-load primary keywords like 'cool team names' and 'escape room team building', adding FAQ and How-To schema, expanding content with new sections and lists, and embedding optimized videos. Create a pillar guide to serve as a hub, interlink all related articles, and add contextual links to product pages. Optimize meta descriptions, add author bios with HR credentials, and update technical SEO elements such as image compression and breadcrumbs.

Improvements Rationale

These improvements target striking distance keywords to capture featured snippets and increase CTR, while filling content gaps and improving topical authority. A hub-and-spoke internal linking model and schema markup will help search engines better understand the content, driving higher rankings and more qualified traffic to both informational and product pages.