Whatfix Organic Growth Opportunities

Create a definitive library for solving common enterprise software error codes. This play captures users at their moment of highest friction, offering immediate solutions and positioning Whatfix as an essential preventative tool.

Example Keywords

• “salesforce error 1439 fix”
• “sap gui error wosb solution”
• “workday 201 invalid login”
• “how to fix [application] error [code]”

Rationale

Users frequently search for solutions to specific error codes, and current SERPs are dominated by unstructured forums. By creating structured, SEO-optimized solution pages, Whatfix can intercept high-intent traffic and demonstrate its value in preventing these issues proactively.

Topical Authority

Whatfix already ranks for “process documentation” and “step-by-step instructions,” establishing trust with search engines for providing procedural, solution-oriented content. This play is a natural extension of that authority into troubleshooting.

Internal Data Sources

Leverage redacted support ticket taxonomies, resolution steps from over 700 customers, and in-app event logs that show the user path leading to an error. This provides unique, data-backed context that forum answers lack.

Estimated Number of Pages

2,400+

Develop a large-scale library of step-by-step guides for automating granular tasks within business applications. This strategy targets the massive long-tail of 'how-to' queries, establishing Whatfix as the go-to resource for workflow efficiency.

Example Keywords

• “how to auto-close Jira ticket after merge”
• “auto-populate renewal date in Salesforce CPQ”
• “Slack workflow to remind expense approval”
• “automate [task] in [app]”

Rationale

Professionals are constantly looking for ways to optimize their daily tasks. This play addresses that need directly with copy-pasteable recipes, attracting users who are actively trying to improve their software workflows and are prime candidates for a digital adoption platform.

Topical Authority

With existing authority on “process documentation” and “step-by-step instructions,” Whatfix is well-positioned to own the SERPs for highly specific, task-oriented automation queries. This builds on a proven content pillar.

Internal Data Sources

Utilize anonymous task-level analytics (e.g., clicks saved, time-on-task) and internal automation blueprints from the Professional Services team to add unique data points and credibility to each recipe.

Estimated Number of Pages

1,500+

Capitalize on the generative AI boom by creating a comprehensive library of AI prompts tailored for specific job roles and enterprise applications. This positions Whatfix at the intersection of AI and productivity, attracting a modern, high-value audience.

Example Keywords

• “chatgpt prompts for fp&a in netsuite”
• “jira prompt engineering for scrum masters”
• “hr workday generative ai prompts”
• “best ai prompts for [role] using [application]”

Rationale

As businesses integrate AI, employees are actively searching for ways to use it effectively within their existing software stack. This play meets that exploding demand with practical, role-specific content, establishing Whatfix as a thought leader in AI-driven adoption.

Topical Authority

The recent launch of “Whatfix AI” provides a strong brand signal to search engines. Creating content around AI prompts for enterprise apps directly reinforces this new topical focus and builds authority in a nascent, high-growth area.

Internal Data Sources

Leverage internal prompt libraries developed by the Whatfix AI product team and usage telemetry indicating which prompts lead to the highest task completion improvements. This provides proven, effective prompts that generic blogs cannot offer.

Estimated Number of Pages

1,260+

Massively expand on a proven concept by creating a comprehensive library of Standard Operating Procedure (SOP) templates for every business function. This play captures enormous search volume from users seeking downloadable, actionable process documents.

Example Keywords

• “invoice approval sop template”
• “new hire onboarding sop pdf”
• “change request sop example”
• “[process] workflow template”

Rationale

The domain already sees success with a single “SOP examples” page. Scaling this into a library of thousands of specific, long-tail templates will capture a vast audience with high intent to standardize and improve their business processes—a core value proposition of Whatfix.

Topical Authority

Existing success for “SOP examples,” “process documentation,” and “step-by-step instructions” provides a strong foundation. A scaled library will cement Whatfix as the definitive authority for business process templates.

Internal Data Sources

Use content from Whatfix University, redacted customer implementation documents, and built-in SOP builder exports. This allows for the creation of rich, field-tested templates that are more valuable than generic examples.

Estimated Number of Pages

1,200+

Create detailed study guides and practice workflows for popular enterprise software certifications. This play attracts professionals seeking to upskill, positioning Whatfix as a critical tool for both learning and on-the-job performance.

Example Keywords

• “sap s/4hana sourcing certification study guide”
• “salesforce sharing & visibility architect fast track”
• “aws data engineer certification workflow”
• “how to pass [vendor] certification”

Rationale

The market for certification prep is evergreen and has high search volume. By offering a unique angle—combining study guides with in-app practice scenarios—Whatfix can differentiate from generic exam dumps and attract users who value hands-on learning.

Topical Authority

Whatfix has established authority in “employee development,” “learning styles,” and “microlearning platforms.” This play extends that authority into the formal certification space, a logical and valuable adjacency.

Internal Data Sources

Use ScreenSense-captured interactive practice scenarios and anonymized data on pass-rate improvements from clients who used Whatfix for exam prep. This adds a layer of unique, performance-based proof to the content.

Estimated Number of Pages

820+

Improvements Summary

Optimize five L&D lifecycle blog posts for featured snippets, PAA boxes, and low-competition keywords by adding concise lists, templates, schema, and internal links. Implement a cornerstone hub, video explainers, and expert bylines to improve authority and user engagement.

Improvements Details

Key tasks include rewriting H1s and intros for snippet eligibility, adding comparison tables, downloadable templates, and interactive widgets, and embedding FAQ/HowTo schema. Each post will feature a 'Next step' box for semantic linking, updated media, and refreshed metadata. Target keywords such as 'employee training techniques', 'training program for new employees', and 'training feedback survey questions' are prioritized for on-page optimization.

Improvements Rationale

These improvements address striking distance keywords currently ranking on page 2 by aligning content with SERP features and user intent, increasing the likelihood of capturing featured snippets and driving clicks. Enhanced internal linking, schema, and media assets are expected to improve rankings, organic traffic, and funnel mid-funnel visitors toward product demos.