Wiz Organic Growth Opportunities

Create comprehensive analysis pages for individual CVE vulnerabilities, including detailed impact assessments, remediation steps, and expert commentary. This database would serve as the definitive resource for cloud security professionals seeking vulnerability information.

Example Keywords

• "CVE-2024-XXXX analysis"
• "How to remediate CVE-2024-XXXX"
• "Impact of CVE-2024-XXXX"
• "Zero-day vulnerabilities cloud environments"
• "Latest cloud CVEs and patches"

Rationale

Competitors like Orca Security are ranking for CVE-related keywords that Wiz.io currently doesn't target, representing a significant opportunity in the security space.

Topical Authority

Wiz.io's expertise in cloud security and existing research team positions them perfectly to provide authoritative vulnerability analysis.

Internal Data Sources

Leverage Wiz Research Team findings, internal threat intelligence data, and anonymized customer vulnerability data to provide unique insights.

Estimated Number of Pages

500+ (Individual CVE analysis pages with regular updates)

Develop comprehensive configuration guides for securing services across AWS, Azure, and GCP, including step-by-step tutorials and security best practices. This library would serve as the go-to resource for cloud engineers implementing security measures.

Example Keywords

• "Secure AWS S3 configurations"
• "Azure VM security best practices"
• "GCP IAM setup guide"
• "Secure Lambda configuration steps"
• "Azure Kubernetes security guide"

Rationale

Current gap in detailed, service-specific security configuration content that cloud engineers actively seek.

Topical Authority

Wiz.io's cloud security expertise provides natural authority for configuration guidance.

Internal Data Sources

Utilize Wiz.io's platform data on common misconfigurations and security best practices.

Estimated Number of Pages

1,200+ (Covering 400+ services with multiple configurations)

Create a comprehensive database of cloud security incidents with detailed analysis, impact assessments, and prevention strategies. This resource would help security professionals learn from past incidents and implement preventive measures.

Example Keywords

• "Cloud data breach analysis"
• "Cloud misconfiguration incidents"
• "Preventing cloud credential leaks"
• "Major cloud security failures"
• "Cloud incident prevention guide"

Rationale

High demand for detailed incident analysis and prevention strategies with no comprehensive resource currently available.

Topical Authority

Wiz.io's security expertise and incident response experience provides credibility.

Internal Data Sources

Leverage anonymized incident data from Wiz.io's platform and expert analysis.

Estimated Number of Pages

1,000+ (Detailed incident analyses and prevention guides)

Develop detailed compliance guides and checklists for specific industries and regulations in cloud environments. This comprehensive resource would help organizations navigate complex compliance requirements.

Example Keywords

• "HIPAA cloud compliance checklist"
• "Financial services cloud security regulations"
• "Cloud compliance for healthcare"
• "Retail industry cloud security standards"
• "Education sector cloud compliance"

Rationale

High-value keywords with significant search volume that Wiz.io currently doesn't target.

Topical Authority

Wiz.io's expertise in cloud security compliance provides natural authority.

Internal Data Sources

Utilize compliance frameworks, regulatory expertise, and customer success stories.

Estimated Number of Pages

800+ (Industry-specific compliance guides and checklists)

Create an extensive library explaining cloud security tools, techniques, protocols, and terms. This encyclopedia would serve as the definitive resource for understanding cloud security technologies.

Example Keywords

• "Understanding IMDSv2 security"
• "Cloud ENI security guide"
• "OAuth 2.0 cloud implementation"
• "Zero Trust Architecture explained"
• "Cloud security protocols guide"

Rationale

Technical queries have high search volume with limited comprehensive resources available.

Topical Authority

Wiz.io's technical expertise provides credibility for detailed explanations.

Internal Data Sources

Leverage internal technical documentation and expert knowledge.

Estimated Number of Pages

600+ (Comprehensive tool and protocol guides)

Improvements Summary

Focus on optimizing keyword usage, expanding content depth, and enhancing internal linking for the Wiz Academy pages. Target high-potential keywords like 'Container Security' and 'Secure Programming' to improve search rankings.

Improvements Details

Incorporate target keywords naturally in content and meta tags, expand topics with comprehensive coverage and actionable insights, and create strategic internal links using keyword-rich anchor text. Develop new content on high-volume keywords and update existing content with emerging trends.

Improvements Rationale

These improvements aim to increase organic traffic by optimizing underutilized keywords and addressing content gaps. By enhancing content relevance and structure, Wiz Academy can improve search rankings, establish authority in cloud security and DevSecOps, and increase user engagement.