Workvivo Organic Growth Opportunities

Create a massive directory of pages detailing how Workvivo integrates with specific SSO, HRIS, and collaboration tools. This targets IT and Ops buyers looking for technical compatibility during the vendor shortlisting phase.

Example Keywords

• "[Tool] SSO employee app integration"
• "[Tool] SCIM provisioning for internal communications"
• "[Tool] HRIS sync for employee directory"
• "[Tool] user provisioning employee platform"

Rationale

Mid-funnel buyers often search for specific tool compatibility to ensure a new platform fits their existing tech stack. These long-tail queries have lower competition but extremely high intent.

Topical Authority

Workvivo's existing footprint in modern intranet and enterprise solutions, supported by an Authority Score of 44, provides a strong foundation for ranking in technical integration niches.

Internal Data Sources

Leverage developer.workvivo.com API documentation, support.workvivo.com setup guides, and internal partner field-mapping data to provide unique technical depth.

Estimated Number of Pages

1,200+ (Covering hundreds of software tools across various integration types like SSO, HRIS, and ITSM)

Develop a comprehensive library of ready-to-use communication templates for every imaginable workplace scenario. This captures high-volume practitioner search traffic from HR and Internal Comms managers.

Example Keywords

• "employee announcement template [scenario]"
• "CEO message template for [event]"
• "manager cascade message template"
• "internal campaign calendar examples for [industry]"

Rationale

Practitioners frequently search for templates to save time, creating a massive top-of-funnel entry point that introduces them to Workvivo’s execution capabilities.

Topical Authority

Workvivo already ranks for leadership and internal comms blog topics; scaling this into a structured template directory is a natural extension of existing topical success.

Internal Data Sources

Utilize transcripts from Workvivo webinars and podcasts, along with anonymized campaign structures from successful customer case studies.

Estimated Number of Pages

2,500+ (Mapping hundreds of scenarios across different departments, industries, and communication channels)

Generate a library of pages focused on the procurement process, including RFP questions, requirement checklists, and scoring rubrics. This targets buyers in the active evaluation stage of the funnel.

Example Keywords

• "employee experience platform RFP questions"
• "internal communications software requirements checklist"
• "employee app security requirements"
• "vendor scoring rubric for intranet platforms"

Rationale

Buyers building shortlists need formal evaluation artifacts; providing these helps Workvivo frame the requirements in favor of its own platform strengths.

Topical Authority

Existing content regarding intranet benchmarking and best practices signals to search engines that Workvivo is an authority on how these platforms should be measured.

Internal Data Sources

Use internal security questionnaires, implementation playbooks, and the 'Frontline Gap' research data to define high-standard requirements.

Estimated Number of Pages

800+ (Covering various requirement categories like Security, Mobile, Analytics, and Governance)

Create hyper-specific landing pages for niche sub-industries and workforce models, such as 'last-mile logistics' or 'pharma manufacturing.' This captures verticalized search intent that generic industry pages miss.

Example Keywords

• "employee app for [sub-industry]"
• "frontline communications for [sub-industry]"
• "internal communications in [sub-industry] compliance"
• "employee engagement for [workforce model]"

Rationale

Verticalized search intent is growing as companies look for solutions that understand their specific operational constraints, such as deskless or highly regulated environments.

Topical Authority

Workvivo’s existing vertical pages (Hospitality, Manufacturing, Retail) prove the domain can rank for these terms; this play simply scales that success to hundreds of sub-niches.

Internal Data Sources

Incorporate proprietary data from the 'Frontline Gap Report' and 'Internal Comms ROI' research to provide industry-specific benchmarks.

Estimated Number of Pages

600+ (Targeting specific sub-sectors within Healthcare, Manufacturing, Logistics, and Retail)

Build a directory of pages explaining how workforce platforms must meet specific global regulations and risk standards. This targets the 'Security and Compliance' persona in the buying committee.

Example Keywords

• "GDPR requirements for employee platforms"
• "FINRA compliant internal communications"
• "HIPAA workforce messaging standards"
• "data residency requirements for employee apps"

Rationale

In enterprise deals, security and compliance are often the final gatekeepers; providing clear, standard-specific guides accelerates the trust-building process.

Topical Authority

Workvivo’s dedicated security page and existing enterprise-grade positioning provide the necessary trust signals to rank for compliance-heavy queries.

Internal Data Sources

Use Workvivo’s internal security policies, SOC 2/ISO compliance materials, and data handling documentation as the factual base.

Estimated Number of Pages

1,000+ (Covering global and regional regulations across Finance, Healthcare, and Government sectors)

Improvements Summary

Rebuild each /modern-intranet/ page around a buyer-task layout (TOC + early definitions, feature/selection sections, checklists, comparisons, and PAA-focused FAQs) and expand semantic coverage with new H2s. Add proof and product tie-ins (mini use cases, annotated screenshots, one primary CTA per page) plus FAQPage and breadcrumb schema where relevant.

Improvements Details

Tighten keyword-to-URL intent and rewrite sections to cover close variants: “enterprise intranet software” (enterprise), “company intranet portal” (portal), “cms for intranet” (CMS), “internal communication intranet” (internal comms), “intranet analytics” (analytics), and “intranet cost” (pricing). Build a true /modern-intranet/ hub page that links to every spoke with descriptive anchors, add contextual cross-links between spokes, and add links into the cluster from higher-authority pages and related blog posts. Differentiate /modern-intranet/pricing/ (category cost guide) from /pricing/ (Workvivo plans) with distinct titles/meta and a clear funnel link, then publish 6–10 support articles (requirements checklist, governance model, analytics KPIs, portal best practices, cost calculator) to expand topical coverage and internal link paths.

Improvements Rationale

These pages target high-intent terms with strong CPC but show low click share, which often indicates rankings in positions 11–20 where improved relevance and internal authority can move URLs into the top 10 after recrawl. Adding depth (variants, checklists, FAQs, comparisons) aligns content to evaluation queries and increases eligibility for PAA/snippet results. Clearer intent separation—especially for pricing—reduces competing signals and routes visitors from category research to product evaluation pages.