Wow Remote Teams Organic Growth Opportunities

Programmatic commercial landing pages that answer: “Can I hire this role in this country via Wow Remote Teams, and what will the process look like?” Each page is optimized for conversion and includes a short “why this country for this role” section.

Example Keywords

• "hire a customer support representative in Colombia"
• "nearshore bookkeeper in Mexico"
• "hire a Salesforce administrator in Argentina"
• "bilingual executive assistant in Peru"

Rationale

Expands commercial footprint into specific geographic/role combinations. This play targets high-intent commercial long-tail coverage rather than more glossary definitions.

Topical Authority

Existing /roles/ and /industries/ pages signal breadth around roles and hiring outcomes. This play expands high-intent commercial long-tail coverage.

Internal Data Sources

Role scorecards, hiring process details, success stories, and pricing page data.

Estimated Number of Pages

7,200+ (Covering 120 roles across 20 countries and 3 seniority levels)

Commercial landing pages targeting buyers who hire by tool stack (common in marketing ops, revops, finance ops, support). The page answers: “We need a [role] who already knows [tool]—can Wow deliver?”

Example Keywords

• "hire HubSpot operations specialist Latin America"
• "Zendesk customer support agent bilingual"
• "QuickBooks online bookkeeper Latin America"
• "Shopify operations assistant nearshore"

Rationale

Targets tool-qualified intent which is high conversion. This play is incremental because it targets tool-qualified intent, which is often lower-volume per keyword but extremely high conversion.

Topical Authority

Association with roles and hiring. This play improves “traffic efficiency” as tool-intent pages tend to be more efficient because intent is sharper.

Internal Data Sources

Candidate skill tags, screening checklists, tool-based SOPs, and client onboarding SOPs.

Estimated Number of Pages

12,000+ (Covering 60 roles across 200 tools)

Static, highly structured implementation pages that answer: “If I hire a nearshore [ROLE], what should they deliver in the first 30/60/90 days in a [INDUSTRY], and what do I need to set up?”

Example Keywords

• "30 60 90 day plan for customer success manager"
• "first 90 days as a revops specialist"
• "marketing operations manager KPIs first 90 days"
• "bookkeeper 30 60 90 day plan ecommerce"

Rationale

Reduces buyer friction by providing a roadmap for post-hire success. This play keeps your “template strength” but moves it to post-hire success content that directly supports conversion.

Topical Authority

Role/industry breadth. Your footprint shows Google already associates you with roles + hiring.

Internal Data Sources

Client onboarding checklists, role success rubrics, success stories, and time-to-productivity ranges.

Estimated Number of Pages

10,440+ (Covering 120 roles across 29 industries and 3 seniority levels)

Interactive-style static pages that answer: “What will it cost me to hire a nearshore [role] from [country], and what’s the ROI vs a US hire?” Each page includes a standardized cost model and a mini ROI narrative.

Example Keywords

• "cost to hire a bookkeeper in Mexico"
• "nearshore customer success manager cost Colombia"
• "LATAM sales development representative salary Chile"
• "cost to hire a developer in Brazil"

Rationale

Targets budget owners comparing costs between US and LATAM. This play shifts that programmatic capability toward buyer-intent economics.

Topical Authority

Existing HR/workforce content. You have enough site scale to get long-tail cost pages indexed quickly.

Internal Data Sources

Internal compensation bands, time-to-hire metrics, client-reported savings, and pricing rules.

Estimated Number of Pages

7,200+ (Covering 120 roles across 20 countries and 3 scenarios)

Ultra-practical SOP pages designed to convert ops-minded buyers: “Here is the exact SOP to delegate [task] to a nearshore [role] (plus what to look for when hiring).”

Example Keywords

• "SOP for inbox triage and labeling"
• "month-end close checklist for outsourced bookkeeper"
• "lead qualification script SOP for SDR"
• "customer support ticket triage SOP"

Rationale

Provides operational value that makes hiring feel turnkey. This play connects roles to execution, which is what buyers worry about after they decide to hire.

Topical Authority

Breadth in roles/industries. It also creates a massive internal linking surface back into /roles/, /industries/, and /pricing/.

Internal Data Sources

Internal onboarding guides, client enablement docs, and standard operating procedures.

Estimated Number of Pages

60,000+ (Covering 2,000 tasks across 30 common roles)

Improvements Summary

Rework the marketing roles cluster around a single pillar page on “marketing titles,” then update supporting role pages to match definition, hierarchy, and template intent. Add internal links, snippet-friendly formatting (tables, short definitions, FAQs), and a small set of new supporting posts to expand long-tail coverage.

Improvements Details

Turn /blog/job-titles-in-marketing/ into a hierarchy-first pillar targeting “marketing titles” plus “marketing job titles hierarchy,” “marketing job roles,” and “marketing jobs and descriptions,” with an org-chart table, role mini-templates, and FAQ sections using exact query wording. Update /what-does-a-marketing-assistant-do/ to include an above-the-fold definition with “assistant in marketing,” grouped responsibility bullets, and a remote job description template; add career-path links to coordinator/specialist/manager. Differentiate /marketing-administrative-assistant/ with a comparison table vs marketing assistant and executive assistant, and improve /marketing-coordinator-vs-marketing-specialist/ with an early difference table and “hire if…” decision framework; connect all pages via hub-and-spoke anchors and add FAQ schema, TOC, updated title tags, and a marketing org chart image with targeted alt text.

Improvements Rationale

The payload shows the pillar page drives the most keyword breadth and includes multiple “hierarchy” long-tails, so restructuring around hierarchy and quick definitions increases featured snippet and “people also ask” wins. Templates, comparison tables, and clearer internal linking align with the intent behind high-volume terms like “assistant in marketing” and help move page-2 rankings into the top 10 by improving relevance signals, CTR, and engagement metrics.