Young Living Organic Growth Opportunities

Create thousands of intent-specific landing pages that provide exact diffuser recipes based on specific outcomes, rooms, and seasonal occasions. This strategy captures long-tail search traffic from users looking for immediate environmental or emotional solutions.

Example Keywords

• diffuser blend for focus
• essential oil blend for bathroom odor
• spring diffuser blends
• diffuser blend for musty smell

Rationale

Users frequently search for specific solutions to environmental or emotional needs rather than just product names. Combinatorial pages capture this high-intent long-tail demand that generic category pages miss.

Topical Authority

Young Living already earns significant traffic from diffuser-related commerce pages and individual oil PDPs, signaling to search engines that the domain is a primary authority on diffusion.

Internal Data Sources

Utilize the product catalog, brand-approved drop ranges, safety guidance excerpts, and 'Seed to Seal' sourcing snippets to provide unique, authoritative content.

Estimated Number of Pages

12,000+ (Covering combinations of 40 outcomes, 25 rooms, and 12 seasons)

Develop a structured library of pairing guides and scent profiles for every oil and blend in the catalog. These pages answer utility-driven questions about how to mix oils and what to use as a substitute.

Example Keywords

• what blends well with lavender oil
• peppermint oil scent profile
• substitute for frankincense oil
• essential oils similar to thieves

Rationale

Blending is a core activity for essential oil users; providing data-driven pairing charts drives repeat traffic and encourages the purchase of multiple complementary products.

Topical Authority

The domain's strong rankings for single-oil and blend PDPs provide a perfect internal-linking foundation and established relevance for these utility-driven hubs.

Internal Data Sources

Leverage internal aroma family classifications, distillation methods, and customer-facing Q&A themes to create differentiated pairing logic.

Estimated Number of Pages

1,200+ (Covering 300+ oils/blends with pairing, substitution, and profile variants)

Generate highly structured safety and dilution guidance pages tailored to specific audiences and applications. This library addresses the primary barrier to entry for new users by providing clear, trustworthy usage instructions.

Example Keywords

• essential oil dilution for toddlers
• can you diffuse oils around cats
• dilution for sensitive skin
• how many drops in diffuser for large room

Rationale

Safety is a major concern for consumers; providing authoritative, audience-specific guides builds trust and captures high-intent 'how-to' queries that lead to safer product adoption.

Topical Authority

Existing 'how to use' content on the site already performs well, but lacks the programmatic breadth to cover every specific audience and pet combination.

Internal Data Sources

Use a locked safety guideline corpus, product-specific cautions from internal PIP PDFs, and official brand policy language.

Estimated Number of Pages

4,000+ (Covering 10 audiences across 8 applications and 60 oil groups)

Create task-based landing pages that map specific cleaning and odor problems to natural product solutions. This strategy targets consumers looking to replace traditional household chemicals with plant-based alternatives.

Example Keywords

• natural cleaner for stainless steel
• how to get rid of shoe odor naturally
• clean cutting boards with essential oils
• natural bathroom odor eliminator

Rationale

Consumers are increasingly seeking non-toxic alternatives for their homes; mapping specific cleaning tasks to products captures users at the problem-solving stage of the buyer journey.

Topical Authority

The Thieves household cleaner line is already a top organic traffic driver for the domain, establishing a strong foundation for broader cleaning-task authority.

Internal Data Sources

Incorporate official label directions, surface compatibility documentation, and customer support macros for common cleaning questions.

Estimated Number of Pages

6,000+ (Covering 15 rooms, 40 surfaces, and 15 specific cleaning problems)

Build a massive directory of pages that help users find oils based on the specific atmosphere or familiar scent they want to replicate. This captures the fragrance-intent layer of search that is often ignored by botanical-focused content.

Example Keywords

• essential oils that smell like clean laundry
• expensive hotel lobby scent
• essential oils that smell like a spa
• how to make house smell like christmas

Rationale

Many users search for a specific 'vibe' or familiar scent rather than a specific oil name. This play captures users earlier in the discovery phase before they know which product to buy.

Topical Authority

The domain's massive footprint in the essential oil category allows it to credibly define and recommend scents for specific atmospheres and moods.

Internal Data Sources

Use product aroma descriptors, internal fragrance taxonomies, and customer language mined from onsite reviews to match scents to descriptors.

Estimated Number of Pages

120,000+ (Covering 1,200 descriptors across 50 spaces and 3 formats)

Improvements Summary

Reduce self-competition across Thieves® pages by tightening keyword-to-page mapping and making each page answer its specific intent (blend vs. cleaner vs. lozenges/cough drops vs. uses/history). Add indexable sections, scannable headings, FAQs, and structured data to better match “ingredients/uses/how to” queries and win richer SERP features.

Improvements Details

Update the Thieves® blend PDP with an H2 “Essential oils in Thieves® blend,” a bulleted ingredient list, “How to use” blocks (diffusion/topical/home), and 5–8 FAQs targeting terms like “thieves aromatherapy oil,” “essential oils in thieves blend,” and “how to use thieves oil in a diffuser.” Expand the Learn page into the main “uses” hub for “thieves essential oil young living uses,” add product callouts to the PDPs, and apply FAQ schema there; add Product schema to PDPs (price/availability/aggregateRating). Add lozenges/cough drops comparison, ingredient/flavor sections, FAQs, and prominent reviews; add a cleaner dilution chart plus a compliance-safe FAQ for “thieves disinfectant,” and implement a consistent cross-link module across all Thieves® pages plus contextual links from diffuser-related blog/learn pages.

Improvements Rationale

Many target keywords appear to be ranking in striking distance (page 2 or low page 1) because template PDPs do not directly answer “what’s in it / how to use it” intent with crawlable, exact-match sections. Clear page roles, stronger internal linking, and FAQ/Product schema increase topical relevance and eligibility for rich results, while compliant wording captures cleaning-related queries without risky claims.