Yousician Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for 40k organic keywords and drive ~37k/mo organic visits (traffic value ~$77k), but visibility is concentrated in a small set of pages/queries.
- Your Authority Score is 48, supported by ~8k referring domains (strong baseline authority, though you’re still not converting it into large-scale non-brand traffic).
- Brand demand is a major driver: “yousician” delivers ~22% of tracked keyword traffic; other top themes are music education terms like “guitar string notes,” “music notes,” and “outro.”
Growth Opportunity
- You’re in the middle of the competitive set: Fender is at ~1.9m/mo organic visits vs your 37k/mo, signaling a large addressable market if you expand topic coverage and rankings beyond brand.
- Your biggest wins come from informational content—top pages include the homepage (~12k/mo, 32%), “guitar fretboard learning guide” (~4k/mo), and “guitar string notes” (~3k/mo); scaling this playbook across lessons, theory, chords, and instrument-specific hubs should compound traffic.
- High-volume head terms (“lyrics” 165k, “music notes” 165k, “music lessons” 110k) appear in your keyword set but contribute relatively small traffic shares—suggesting upside from improving rankings via deeper content clusters, better internal linking, and SERP-focused updates (snippets, FAQs, structured formatting).
Assessment
You have solid authority and broad keyword coverage, but you’re under-monetizing non-brand search relative to the market leader. The clearest path is to systematically scale and refresh your proven educational content formats to capture more high-volume, non-brand demand. AirOps can help you execute this content expansion programmatically and consistently.
Competition at a Glance
Across 2 key competitors (Simply Piano and Fender Play), Yousician shows mid-pack organic visibility: 36,752 monthly organic visits supported by 40,064 ranking keywords.
Yousician ranks #2 of 3 in both organic search traffic and ranking keywords. The market leader is Fender (fender.com) with 1,856,813 monthly organic visits and 275,724 ranking keywords, indicating a substantially larger search footprint and audience reach than Yousician.
Overall, the landscape is split: Yousician maintains a clear lead over Simply Piano in keyword breadth, but that advantage translates into only slightly higher traffic—suggesting competitors may be capturing more visits per ranking keyword. The biggest market-position takeaway is the large visibility gap to Fender’s broad, high-volume presence, while Yousician remains in a competitive middle position with room to strengthen relative influence in non-brand search demand.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
This play targets the specific mechanical friction beginners face when moving between chords, offering step-by-step transition guides. By solving this high-intent pain point, Yousician can capture users at the exact moment they need interactive practice tools.
Example Keywords
- how to switch from G to D chord guitar
- C to F chord transition piano
- Am to E chord switch ukulele
- chord switching exercises for beginners
Rationale
Beginners often struggle more with the movement between chords than the shapes themselves. Providing specific, programmatic guides for thousands of chord pairs creates a massive long-tail footprint that leads directly into Yousician’s core exercise value.
Topical Authority
Yousician already ranks for broad chord terms and beginner guides; expanding into transition-specific content leverages this existing relevance to capture deeper, more specific intent.
Internal Data Sources
Use internal chord fingering databases, lesson plan exercise libraries for '2-minute drills,' and song catalog metadata to show real-world examples of these transitions.
Estimated Number of Pages
45,000+ (Covering thousands of chord pairs across guitar, piano, and ukulele)
This strategy leverages Yousician's extensive song library to create dedicated tutorial pages for learning specific tracks. These pages move beyond simple chord charts to offer structured learning paths for popular music.
Example Keywords
- how to play Flowers on guitar
- Blinding Lights piano tutorial for beginners
- learn Riptide on ukulele
- easy guitar tutorial for [Song Name]
Rationale
Search volume for 'how to play [Song]' is massive and highly qualified. By providing a structured tutorial rather than just a static tab, Yousician differentiates itself as a learning platform rather than a simple database.
Topical Authority
With over 4,416 songs already in the sitemap and existing rankings for chord-related queries, the domain is perfectly positioned to dominate song-specific tutorial intent.
Internal Data Sources
Utilize the 4,416-song catalog metadata, difficulty grading systems, and internal teacher notes on 'how to practice' specific sections.
Estimated Number of Pages
25,000+ (Based on the existing song library across multiple instruments and difficulty tiers)
Create localized landing pages that position Yousician as the premier online alternative to local music teachers in thousands of cities. This play captures users searching for local lessons who are open to high-quality remote learning solutions.
Example Keywords
- online guitar lessons in London
- piano lessons online New York
- ukulele teacher online Los Angeles
- best online music school in [City]
Rationale
Local intent keywords often have lower competition but very high conversion rates. Programmatically generating these pages allows Yousician to compete in local SERPs globally without a physical presence.
Topical Authority
Yousician’s high Authority Score (48) and millions of backlinks provide the necessary power to rank for localized queries that are typically held by small, low-authority local business sites.
Internal Data Sources
Use localized pricing data, regional testimonials, and instrument-specific curriculum highlights to make each page feel relevant to the user's location.
Estimated Number of Pages
50,000+ (Covering major global cities across five instruments and multiple audience segments)
This play builds a comprehensive, mirrored version of the learning library specifically for left-handed players. It addresses an underserved niche with high-intent content that is often neglected by major competitors.
Example Keywords
- left handed G chord guitar
- left handed C to G transition
- how to play guitar left handed for beginners
- left handed ukulele chords chart
Rationale
Left-handed players frequently search for specialized diagrams and advice. By providing a dedicated, scaled library, Yousician can build deep loyalty and capture a specific segment of the market with zero competition from standard 'right-handed' content.
Topical Authority
Yousician already has a successful 'left-handed guitar' blog post driving traffic; expanding this into a full programmatic library scales a proven, high-performing topic.
Internal Data Sources
Mirror existing chord databases, utilize left-handed specific pedagogical notes, and link to the app's built-in left-handed mode settings.
Estimated Number of Pages
80,000+ (Covering chords, transitions, and song-start paths for left-handed guitar and ukulele players)
Generate artist-centric learning hubs that analyze the specific techniques, chords, and styles of popular musicians. These pages turn artist fandom into a direct entry point for the Yousician learning curriculum.
Example Keywords
- play like Ed Sheeran on guitar
- Taylor Swift piano style tutorial
- John Mayer guitar techniques
- how to get the [Artist] sound on guitar
Rationale
Fandom is one of the strongest motivators for starting an instrument. By mapping artist styles to specific Yousician lessons, the brand can capture users searching for their idols and convert them into students.
Topical Authority
The domain's existing song-level data and artist-related content provide a strong foundation for Google to view Yousician as an authority on artist-specific playing styles.
Internal Data Sources
Leverage artist metadata from the song catalog, technique tagging from the curriculum, and teacher-curated 'style guides' for top artists.
Estimated Number of Pages
10,000+ (Covering thousands of artists across multiple instruments and skill levels)
Improvements Summary
Rework three high-intent reference pages to win Featured Snippets and People Also Ask by adding direct definitions, query-matched H2s, clean tables, charts, and FAQs with schema. Expand each page to cover adjacent beginner questions (alt tunings, key-finding methods, ukulele size comparisons) and strengthen internal linking through a “Start here” module and a small fundamentals hub.
Improvements Details
Prioritize /blog/guitar-string-notes around "guitar strings notes" and "guitar string notes chart" with an immediate E–A–D–G–B–E answer under the H1, a screenshot-friendly table (string number/name, note, low/high, optional frequency), a printable chart/PDF, and FAQ schema (e.g., "what note is each string on a guitar"). Update /blog/guitar-keys to clarify “musical keys,” add a 40–60 word definition for "what is a guitar key," include mini-guides (find a song’s key, capo changes), and add Circle of Fifths and chord-family visuals. Reformat /blog/ukulele-sizes with an above-the-fold soprano/concert/tenor/baritone comparison table, sections targeting "concert ukulele size" and "biggest ukulele," plus a short decision flow; link pages together and from /guitar and relevant GuitarTuna tuning sections with descriptive anchors.
Improvements Rationale
The cluster has top-of-funnel intent and competes with quick-answer SERP formats, so snippet-ready definitions, tables, and FAQs can increase traffic share where current visibility is low. /blog/guitar-string-notes has the largest demand (12k+ cluster SV) and many low-competition variants, making it the fastest page to move from page 2 to page 1 when formatting matches intent. Strong internal linking and a “Guitar Fundamentals” hub help distribute relevance across the cluster and support tougher head terms like "guitar keys" while improving engagement.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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