15 Claude AI SEO Prompts

Claude AI is a powerful AI assistant that can help streamline your SEO workflow and content creation process. With the right prompts, you can leverage Claude's capabilities to generate keyword ideas, create SEO-optimized content, analyze competitors, and much more.

Claude AI SEO prompts are specific instructions designed to help you get the most relevant and useful SEO-related outputs from Claude. These prompts guide the AI to produce content that aligns with search engine best practices, helps with keyword research, creates meta descriptions, and assists with various other SEO tasks that can improve your website's visibility in search results.

What are the Best Claude AI SEO Prompts?

1. Keyword Research and Analysis Prompt

The Prompt: "Analyze these seed keywords [list 3-5 keywords] for my [industry/niche] website. Generate 20 long-tail keyword variations with lower competition but good search intent. Include estimated search volume categories (high/medium/low) and suggested content types for each keyword."

When to Use It: When starting a new SEO campaign or expanding content around existing topics. This helps identify valuable keyword opportunities that might be easier to rank for than highly competitive terms.

Variations:

• "Find question-based keywords related to [topic] that show research intent."
• "Generate local SEO keywords for [business type] in [location]."

Additional Information Required: Your industry or niche, seed keywords relevant to your business, and your target audience.

2. Content Brief Creator

The Prompt: "Create a comprehensive SEO content brief for an article targeting the keyword '[target keyword]'. Include: primary and secondary keywords, suggested word count, headings structure, questions to answer, competitor content analysis, internal linking opportunities, and recommended content format."

When to Use It: Before writing any new content piece, to ensure it's structured to compete effectively in search results and covers all necessary aspects of the topic.

Variations:

• "Generate a product page SEO brief for [product category]."
• "Create a location-based service page brief for [service] in [location]."

Additional Information Required: Your target keyword, business details, target audience, and any specific competitors you want to outrank.

3. Meta Description Generator

The Prompt: "Write 5 SEO-optimized meta descriptions for my article about [topic]. Each should be under 155 characters, include the keyword '[target keyword]', create curiosity, and have a clear value proposition. Make them unique from each other."

When to Use It: When finalizing content and preparing to publish, or when updating existing content with more effective meta descriptions.

Variations:

• "Write meta descriptions for my homepage that emphasize [unique selling points]."
• "Create meta descriptions for category pages that improve click-through rates."

Additional Information Required: Your target keyword, article topic, unique selling points, and target audience.

4. Title Tag Optimizer

The Prompt: "Generate 10 SEO-optimized title tags for my article about [topic]. Each should be under 60 characters, include the keyword '[target keyword]' near the beginning, and be compelling enough to maximize click-through rates. Include numbers and power words where appropriate."

When to Use It: When creating new content or optimizing existing pages that aren't performing well in search results.

Variations:

• "Create title tags for comparison-style content about [products/services]."
• "Generate title tags for how-to content that emphasizes quick results."

Additional Information Required: Your target keyword, article topic, and any specific angle or unique approach of your content.

5. Competitor Content Analysis

The Prompt: "Analyze these top-ranking articles for the keyword '[target keyword]': [paste 3-5 URLs]. Identify content gaps, common subtopics, word count ranges, content structures, types of media used, and unique angles I could take to create more comprehensive content."

When to Use It: Before creating content on competitive topics to identify opportunities to create something better than what already ranks.

Variations:

• "Compare my article [URL] with top competitors and suggest improvements."
• "Identify missing subtopics in my content compared to top-ranking pages."

Additional Information Required: Your target keyword, URLs of top-ranking competitor content, and your current content (if you're updating an existing page).

6. Internal Linking Strategy

The Prompt: "Review my website structure [provide sitemap or list of important pages] and suggest an internal linking strategy for my new article about [topic]. Identify which existing pages should link to this new content and where this new content should link to other pages. Explain the SEO benefit of each suggested link."

When to Use It: When publishing new content or during a site-wide SEO audit to improve your internal linking structure.

Variations:

• "Create a pillar-cluster content strategy for my blog posts about [topic area]."
• "Suggest anchor text variations for internal links to my [specific page]."

Additional Information Required: Your site structure, the new content topic, and your key conversion pages.

7. FAQ Schema Generator

The Prompt: "Based on this article about [topic], generate 10 question-answer pairs for FAQ Schema markup. Questions should reflect common search queries about [topic], and answers should be concise (2-3 sentences), accurate, and helpful for SEO."

When to Use It: When optimizing content for featured snippets and to increase the chances of appearing in "People Also Ask" sections in search results.

Variations:

• "Create FAQ Schema for a product page selling [product]."
• "Generate how-to Schema steps for my guide on [process/task]."

Additional Information Required: Your article content or topic, target keywords, and common questions in your industry.

8. Content Update Planner

The Prompt: "Analyze this existing content [paste content] that targets the keyword '[keyword]'. Suggest specific updates to improve its SEO performance, including: outdated information to refresh, new sections to add, current statistics to include, and ways to better match search intent."

When to Use It: When refreshing older content that has lost rankings or when performing regular content audits.

Variations:

• "Update this seasonal content for this year's trends in [industry]."
• "Suggest how to repurpose this content for different search intents."

Additional Information Required: Your existing content, target keyword, publication date, and current search rankings if available.

9. Local SEO Content Generator

The Prompt: "Create location-specific content sections for my [business type] service page that targets [city/region]. Include locally relevant information, landmarks, service areas, and natural keyword placements for '[service] in [location]' variations. Make it sound authentic and not over-optimized."

When to Use It: When creating or optimizing location pages for local SEO campaigns.

Variations:

• "Write a Google Business Profile description for my [business] in [location]."
• "Generate neighborhood-specific content for my service areas in [city]."

Additional Information Required: Your business type, services offered, target locations, and unique selling points.

10. E-commerce Product Description Optimizer

The Prompt: "Rewrite this product description [paste original] to be more SEO-friendly while increasing conversion potential. Incorporate the keywords [list keywords], highlight key benefits, address common customer questions, and maintain a word count of 150-300 words."

When to Use It: When creating or updating product pages to improve both search visibility and conversion rates.

Variations:

• "Create SEO product descriptions for my [product category] collection page."
• "Generate product specifications in an SEO-friendly format for [product]."

Additional Information Required: Original product description, target keywords, product features, benefits, and technical specifications.

11. Content Gap Analysis

The Prompt: "Compare these keyword lists: [paste my current keywords] and [paste competitor keywords]. Identify valuable keywords my site is missing, group them by topic clusters, and suggest content ideas to target these gaps."

When to Use It: During competitive analysis or when planning content calendar expansions to capture more search traffic.

Variations:

• "Find semantic keyword gaps between my content and top-ranking pages."
• "Identify question keywords my site doesn't currently answer but competitors do."

Additional Information Required: Your current keyword list, competitor keyword list, and your content priorities.

12. SEO-Friendly Blog Intro Creator

The Prompt: "Write an SEO-optimized introduction (150-200 words) for my blog post about [topic] targeting the keyword '[keyword]'. The intro should include the primary keyword naturally, address the reader's search intent, preview the content value, and encourage continued reading."

When to Use It: When creating new blog content or improving existing posts with weak introductions that might be causing high bounce rates.

Variations:

• "Create an emotional hook introduction for my post about [topic]."
• "Write a problem-agitation-solution introduction for my guide on [topic]."

Additional Information Required: Your target keyword, blog topic, target audience pain points, and the main value proposition of your content.

13. SERP Feature Optimizer

The Prompt: "Analyze the SERP features for '[keyword]' and suggest how to optimize my content to win these positions. Include specific structured data types to implement, content formats to use, and how to structure information to appear in featured snippets."

When to Use It: When targeting keywords with valuable SERP features like featured snippets, knowledge panels, or other enhanced results.

Variations:

• "Create content structured to win the how-to featured snippet for [keyword]."
• "Suggest ways to optimize for the comparison table featured snippet for [keyword]."

Additional Information Required: Your target keyword, current SERP features for that keyword, and your content type.

14. Topic Cluster Planner

The Prompt: "Create a detailed topic cluster plan around the pillar topic '[main topic]'. Include a suggested pillar page outline, 10-15 cluster content ideas with target keywords, internal linking strategy, and content prioritization based on search volume and competition."

When to Use It: When planning comprehensive content strategies around important topics to establish topical authority.

Variations:

• "Design a product-focused topic cluster for my [product category]."
• "Create a location-based topic cluster for my services in [region]."

Additional Information Required: Your main topic, existing content (if any), target audience, and business goals.

15. User Intent Analyzer

The Prompt: "Analyze these search queries [list 5-10 related keywords] and categorize them by search intent (informational, navigational, commercial, transactional). For each intent type, suggest the ideal content format, word count, and key elements to include for maximum search visibility."

When to Use It: When planning content that targets keywords with mixed or unclear intent to ensure you're creating the right type of content.

Variations:

• "Map my sales funnel stages to keyword intents for [product/service]."
• "Identify keywords with mixed intent and suggest how to address multiple intents in one piece."

Additional Information Required: Your target keywords, current content types, and conversion goals.

Tips on How to Write Claude AI SEO Prompts

1. Be specific about your goals - Clearly state what SEO objective you're trying to achieve with each prompt.
2. Include industry context - Give Claude background information about your industry, competitors, and target audience.
3. Specify output format - Request the exact format you need, whether it's lists, paragraphs, tables, or structured data.
4. Provide examples - When possible, share examples of successful content or the style you're aiming for.
5. Use SEO terminology accurately - Using proper SEO terms helps Claude understand exactly what you need.
6. Request data-backed suggestions - Ask Claude to explain the reasoning behind its recommendations.
7. Break complex tasks into steps - For comprehensive SEO tasks, create a series of related prompts rather than one massive request.
8. Include constraints - Specify word counts, keyword density limits, or other parameters to keep the output practical.
9. Ask for variations - Request multiple options so you can choose the best approach for your specific needs.
10. Build on previous responses - Use follow-up prompts to refine and expand on initial outputs.

How AirOps Aids Your Content Marketing & SEO

AirOps takes your SEO content creation to the next level by providing a structured environment for managing and optimizing your AI prompts. Unlike working with Claude directly, AirOps offers a specialized platform where your SEO prompts can be saved, refined, and shared across your marketing team.

With AirOps, you can:

• Create libraries of proven SEO prompts that consistently deliver results
• Standardize your content creation process across team members
• Track which prompts generate the highest-performing content
• Integrate AI-generated content directly into your workflow
• Collaborate on prompt refinement to continuously improve outputs

The platform removes the guesswork from prompt engineering by providing templates specifically designed for SEO and content marketing tasks. This means less time spent crafting perfect prompts and more time implementing effective SEO strategies.

Ready to transform your SEO content creation process? Visit AirOps today to discover how their AI prompt management platform can help you create better SEO content faster, maintain consistency across your team, and ultimately drive more organic traffic to your website.

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